When Tradition Turns Into Innovation
  • Release Date : 14 March 2014
  • Publisher : Elsevier
  • Genre : Technology & Engineering
  • Pages : 152 pages
  • ISBN 13 : 9781782424901
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Download or read book entitled When Tradition Turns Into Innovation by author: Antonio Petruzzelli which was release on 14 March 2014 and published by Elsevier with total page 152 pages . This book available in PDF, EPUB and Kindle Format. Starting from the increasing difficulties firms face to create new value for customers and achieve competitive advantage, this book proposes an innovative strategy to sustain innovation at the product level, based on the notion of tradition. Specifically, the authors argue that firms may successfully innovate, exploiting the whole set of competencies, knowledge, values and culture that characterize a specific firm, territory, and/or age. Analyzing several international case studies, this book clearly shows how tradition may be effectively used, allowing companies to create successful new products and how to profit from them. The book tackles the main issues and problems of a tradition-based innovation approach, tracing the patterns of how old and new knowledge can be combined. Proposes a new strategic model for promoting and sustaining innovation at product level Merges a theoretical perspective with actual cases Develops a set of implications that allows managers and practitioners to implement an alternative approach to innovation