- Author : Réjean Savard
- Release Date : 20 January 2022
- Publisher : Walter de Gruyter
- Genre : Language Arts & Disciplines
- Pages : 161 pages
- ISBN 13 : 9783110263312
Download or read book entitled Marketing Libraries in a Web 2.0 World by author: Réjean Savard which was release on 20 January 2022 and published by Walter de Gruyter with total page 161 pages . This book available in PDF, EPUB and Kindle Format. Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.