Description : Profits from Pages Self-publishing is a fast-growing industry, and bookstores and consumers alike now acknowledge the value of self-published books. In this valuable guide, industry experts coach you in becoming a player in the self-publishing arena—whether it is self-publishing your own book or providing professional services for others who want to self-publish. Our experts reveal the tricks of the self-publishing trade: how to evaluate book ideas and recognize a hot-seller; how to develop an effective marketing plan; getting books reviewed and landing great publicity; getting books into traditional and non-traditional sales channels; tapping into the potential of online publishing, and more. Addresses dramatic game-changers including print-on-demand and ebooks Reviews industry player offerings including Ingram and Amazon Covers critical marketing tools including author websites and social media marketing Features interviews with industry insiders and practicing self-published authors Plus, a quick-reference guide to every step in the publishing process helps you along your way.
Description : The Essential Guide to Writing History Essays is a step-by-step guide to the typical assignments of any undergraduate or master's-level history program in North America. Effective writing is a process of discovery, achieved through the continual act of making choices--what to include or exclude, how to order elements, and which style to choose--each according to the author's goals and the intended audience. The book integrates reading and specialized vocabulary with writing and revision and addresses the evolving nature of digital media while teaching the terms and logic of traditional sources and the reasons for citation as well as the styles. This approach to writing not only helps students produce an effective final product and build from writing simple, short essays to completing a full research thesis, it also teaches students why and how an essay is effective, empowering them to approach new writing challenges with the freedom to find their own voice.
Description : If you’re a designer or other creative professional who needs to create digital documents that will be read on multiple devices, you will be thrilled with the powerful tools in Adobe InDesign CC. Now you just need to know what to do with them. Digital Publishing with Adobe InDesign CC examines not just the “How” of using the tools, but also the “When” and “Why” of choosing among the various digital format options–ePub, PDF, HTML, tablet app, and so on. Clear explanations and plenty of full-color graphics will guide you through the potentially confusing digital publishing landscape. Written by two longtime publishing experts, the book thoroughly covers the theory and best practices for creating and using buttons, hyperlinks, video, audio, forms, animations, slideshows, and iPad interactivity to enhance and enliven your digital publications. You’ll learn to: Select the digital format that best fits the needs of your content and your audience Design both Reflowable and Fixed Layout ePub documents Use Liquid Layout Rules to automatically resize and reflow content to fit different-sized devices Add interactivity to create exciting PDF presentations Configure your ePub files for the best results across various reader “I’m really thrilled to see this second edition of Digital Publishing with Adobe InDesign. The InDesign team is always trying to push the possibilities of digital publishing whether via ePub, DPS or PDF. This book captures that excitement and helps the reader be successful in this ever-changing field.” Chris Kitchener, Group Product Manager, Design Segment, Adobe Systems
Description : You've mastered page design and can easily work your Quark magic. Now you are ready to take the plunge and switch to Adobe InDesign CS2 and you need to learn and start successfully using the award-winning software, immediately! Real World Adobe InDesign CS2 has all the industrial-strength techniques and time-saving tips you need to start laying out, proofing, and printing pages with InDesign CS2, without missing a beat or a deadline! You'll find everything you need here to master InDesign's advanced page layout tools, manage color, snippets, use the Bridge effectively, and more. You'll also find complete coverage of InDesign CS2's new features: Object Styles, Photoshop and Adobe PDF layer support, using InCopy, Smarter text handling, flexible XML support, and much more. Written by pros for design pros, this book has all the real-world, industrial-strength InDesign CS2 techniques that will make all the difference in your fast-paced production environment!
Description : Uniquely modern textbook providing a broad, all-round understanding of fungal biology and the biological systems to which fungi contribute.
Description : Individuals, teams, and organizations are only as good as their ability to communicate effectively. Communication Skills Training offers the crucial tools you’ll need to help your workshop participants master the skills that drive performance. The first book in the ATD Workshop Series offers practical, road-tested strategies and tactics for use at all levels of your organization. Built on the successful ASTD Trainer’s WorkShop title of the same name, this volume brings all-new content to users, including how to incorporate technology in the delivery of training programs. Communication Skills Training presents two-day, one-day, and half-day communication training programs along with relevant chapters on needs analysis, design, delivery, facilitation, and evaluation of the training event. Readers may personalize workshop programs to their individual requirements. Ready-to-use resources are available online and include downloadable presentation materials, agendas, handouts, assessments, and tools. Customizable materials for all the workshop programs, including MS Office PowerPoint presentations and MS Word documents for handouts, are available for an additional fee, beginning on November 19, 2014. About the series The new ATD Workshop Series debuts November 2014 with the release of Communication Skills Training! Forthcoming titles include Leadership Training by Lou Russell and Coaching Training by Lisa Haneberg. Licensing information is coming soon. Communication Skills Training ready-to-use materials.
Description : Presents step-by-step instructions and advice on using Adobe InDesign CS2, covering such topics as formatting tables, building multi-page documents, creating indexes and table of contents, and working with photographs.
Description : What kind of world have we created? Increasing numbers of us live in fear of losing our homes and jobs, many forced to rely on the charity of food banks to feed ourselves and our children. Many of us live on the streets in utter destitution, often with mental health problems, and no-one seems to care. Many more of us live in poor countries where for want of clean water and basic sanitation we must watch helplessly as our children and infants die in their millions every year. At the other end of the scale some of us have wealth that can't be consumed in a thousand lifetimes. Then there are the environmental dangers that we all face - scarcity of fresh water; widespread pollution of the air, sea and rivers; deforestation; loss of biodiversity; and above all climate change - and our governments, severely handicapped by those of us with vested interests, unable to take the decisive action that is necessary to combat them. Why is it that the world's abundant wealth is spread so lavishly for the very few and so thinly for the very many? Why is it that we understand so well the dire consequences awaiting us from environmental catastrophe yet seem unable to do more than a fraction of what is required? This book presents the results of an exploration into these concerns by someone who feels deeply disturbed by them; who feels that people in great numbers are being squeezed beyond breaking point; who feels that we are racing headlong towards a cliff edge with people who claim to be in control but whose hands are tied. The exploration bore fruit. It revealed that the major systems that underpin the modern world maintain themselves by widespread exploitation of the disadvantaged, made possible by equally widespread ignorance of how it happens. It doesn't have to be that way. We can turn a world on a collision course with nature into a world sustainable for the very long term. We can turn a cruel world into a kind world, but to do so requires a broad public understanding of what is really going on. The purpose of this book is to help provide that understanding.
Description : Adobe ColdFusion remains one of today’s significant Web services tools and frameworks, and stands to become even more important as a possible primary tool for cloud development as well. As important as ColdFusion is and continues to become, we thought it would be a good idea to tap the leading authority on ColdFusion, the Fusion Authority. We asked this community to compile the most important issues in their developer and user experiences into one single volume—an anthology of the most current technical articles published in the Fusion Authority Quarterly Update. In it, you’ll get the following: The best and brightest ColdFusion expertise available today, from inside and outside of Adobe The most up-to-date content with the latest releases of ColdFusion Case studies and instances where ColdFusion is used in cloud-based development Rather than take a soup-to-nuts approach that covers every single topic, including those that most people have learned already, this book takes specific items of interest and explains them so that you can hit the ground running, rather than having to wait until you’ve read the entire book.