The Wine Value Chain in China

Written By Roberta Capitello
The Wine Value Chain in China
  • Publsiher : Chandos Publishing
  • Release : 21 November 2016
  • ISBN : 0081007604
  • Pages : 330 pages
  • Rating : /5 from reviews
GET THIS BOOKThe Wine Value Chain in China


Download or read book entitled The Wine Value Chain in China by author: Roberta Capitello which was release on 21 November 2016 and published by Chandos Publishing with total page 330 pages . This book available in PDF, EPUB and Kindle Format. The Wine Value Chain in China: Global Dynamics, Marketing and Communication in the Contemporary Chinese Wine Market presents information on China and its role as a relevant player in the international wine industry, both as supplier and consumer. The book provides new insights into the global dynamics of the wine industry, expanding the knowledge of academics, practitioners, and students on the growing demand for wine in China. Special attention is paid to the supply and demand changes, their impacts on Western wine supply chains, and new market opportunities. The book contributes the latest research findings to increase the understanding of the context of wine consumption in China and the most suitable marketing and communication approaches. The book aims to provide academics with the most adequate methodological tools to study a novice market, with both conceptual and empirical chapters included. The book covers a range of topics, including the behavior of Chinese consumers and their attitudes towards wine, the cultural context of wine in China, the characteristics of the wine supply chain in China and its development, the impact of China on Western wine supply chains, wine marketing and communication in China, wine branding in China, including counterfeiting, wine education in China, the links between wine, food, luxury, and Western products in China, and wine tourism. Collects and collates research on wine consumer behavior in China Presents an outstanding scholarly look at wine marketing studies Offers a whole market perspective that focuses on demand Provide academics, practitioners, and students with new investigation tools in marketing and communication that are in-line with the characteristics of this market Draw conclusions relevant to other emerging markets, detailing why China is different from other such markets

The Wine Value Chain in China

The Wine Value Chain in China
  • Author : Roberta Capitello
  • Publisher : Chandos Publishing
  • Release Date : 2016-11-21
  • Total pages : 330
  • ISBN : 0081007604
GET BOOK

Summary : The Wine Value Chain in China: Global Dynamics, Marketing and Communication in the Contemporary Chinese Wine Market presents information on China and its role as a relevant player in the international wine industry, both as supplier and consumer. The book provides new insights into the global dynamics of the wine ...

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  • Publisher : Unknown
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  • ISBN : 0081007604
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Summary : Under French rule, majority Muslim Algeria became one of the world's largest wine producers. Owen White explores the impact of the wine industry on what was France's most important possession--and on the Algerians for whom grapevines became a hated symbol of colonial exploitation....

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  • Publisher : Anthem Press
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  • ISBN : 0081007604
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Summary : Supply chain management is the cornerstone of the competitive strategies of many presentday organizations and has evolved from the operational to the strategic level. Understanding this, Principles of Global Supply Chain Management offers a comprehensive insight into the global supply chain sector—analyzing the strategic, operational and financial aspects of ...

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  • ISBN : 0081007604
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Summary : Covering a wide range of current issues, this comprehensive Handbook explores the links between tourism as a dynamic tertiary industry and China as the world’s most influential tourism market and destination....

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  • ISBN : 0081007604
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Summary : China’s Belt and Road Initiative (BRI) is a potential gamechanger for the Central Asia and South Caucasus (CASC) region. CASC countries naturally view this massive development program as a unique opportunity to accelerate their economic development through increased foreign investment, upgraded physical infrastructure, and tighter economic relationships with their ...

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Summary : In the second half of the 19th century, China appeared as the sick man of Asia, rocked by revolts and huge natural disasters, ruled by an anachronistic imperial system and humiliated by foreign invasions. At the start of the 21st century, China is a major global force. This book presents ...

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Summary : Read online Maximising the Value written by , published by which was released on 2006. Download full Maximising the Value Books now! Available in PDF, ePub and Kindle....

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