Description : The Ultimate CRM Handbook includes chapters from more than three dozen Accenture professionals. The authors' combined experience, insight, and understanding reveal what it takes to succeed with CRM; how to use new capabilities and approaches to drive profitable growth and increase brand value; how to use your knowledge of customer needs and preferences to create more profitable interactions; and how to structure new CRM investments to manage risk and ensure return on investment.Innovative, value-focused CRM is one of the most difficult yet essential goals to achieve in today's marketplace. The Ultimate CRM Handbook is a valuable tool for driving the CRM agenda at your organization, one that will guide you to attain an ever-rising standard of excellence in building long-lasting, one-to-one relationships that will endure and grow through all stages of the purchasing cycle--and in every competitive environment.
Description : CRM is an integrated information system that is used to plan, schedule and control the pre-sales and post-sales activities in an organization. This text is a manager's guide to making the most of CRM techniques for enhancing customer service, sales force effectiveness and marketing strategy.
Description : The textbook is lively and will hold students' interest with its unusual and interesting vignettes from the gaming, hotel, banking, airline, charge-card, supermarket, retailing, and package goods industries. This book acquaints students with the various approaches and applications but does not dwell on the underlying statistics. A second approach focuses on the strategic side of customer relationship management. The text provides students with an understanding of Customer Relationship Management and its application in the business fields of marketing and sales.
Description : Compiles top research from the world's leading experts on many topics related to electronic commerce. Covers topics including mobile commerce, virtual enterprises, business-to-business applications, Web services, and enterprise methodologies.
Description : The second edition of this comprehensive guide introduces new marketing, advertising, sales and public relations techniques to the 1,500 proven ideas from the first edition. It adds dozens of new high-tech strategies required to stay one step ahead in today’s highly competitive global marketplace. Off- and online resources have been updated and new ones—including blogs and new websites—have been added.
Description : This book is your ultimate CRM resource. Here you will find the most up-to-date information, facts, quotes and much more. In easy to read chapters, with extensive references and links to get you to know all there is to know about CRM's whole picture right away. Get countless CRM facts right at your fingertips with this essential resource. The CRM Handbook is the single and largest CRM reference book. This compendium of information is the authoritative source for all your entertainment, reference, and learning needs. It will be your go-to source for any CRM questions. A mind-tickling encyclopedia on CRM, a treat in its entirety and an oasis of learning about what you don't yet know...but are glad you found. The CRM Handbook will answer all of your needs, and much more.
Description : The concept of customer relationship management (CRM) has grown from the loosely defined methodology of using customer transactions for developing profiles on customers to the well-defined business process of using sophisticated tools and analytical processes for managing each customer on an individual basis. CRM integrates e-mail and the PDA with the day planner, electronic scheduler, client database, and a number of other business management tools so you can create a single point from which to manage customer relationships. The Customer Relationship Management Systems Handbook provides a complete and detailed analysis of CRM, its origins, rationale, implementation strategies, core technologies, and benefits. The author takes readers through the evolution of CRM- from its early beginning as a tool for better managing and utilizing vast amounts of customer transaction data acquired in day-to-day transactions to today's sophisticated data warehouse-based systems. The text was researched, formatted, and written for IS professionals who need a full understanding of what is involved in the successful development and implementation of a CRM. To highlight the significant benefits of implementing CRM strategies, the book provides examples of successful CRM implementations from a broad range of business sectors. These implementations, presented in a case study format, demonstrate implementation processes, appropriate technologies, and vendor solutions that work. Wherever possible, illustrations are used to enhance the textual presentation. The complete analysis of CRM provided in the Customer Relationship Management Systems Handbook will enable you to accomplish what many businesses fail to do-put the customer first.
Description : During the last two decades, computer and information technologies have forced great changes in the ways businesses manage operations in meeting the desired quality of products and services, customer demands, competition, and other challenges. The Handbook of Computational Intelligence in Manufacturing and Production Management focuses on new developments in computational intelligence in areas such as forecasting, scheduling, production planning, inventory control, and aggregate planning, among others. This comprehensive collection of research provides cutting-edge knowledge on information technology developments for both researchers and professionals in fields such as operations and production management, Web engineering, artificial intelligence, and information resources management.
Description : Addresses the field of enterprise systems, covering progressive technologies, leading theories, and advanced applications.
Description : "This is overview of an extensive handbook that systematically discusses how to translate e-business strategies to working solutions by using the latest distributed computing technologies. This module of the handbook paints the big picture of the Next Generation Real-time Enterprises with numerous case studies to highlight the key points. "