The Dark Side of Social Media
  • Release Date : 14 September 2017
  • Publisher : Routledge
  • Genre : Psychology
  • Pages : 248 pages
  • ISBN 13 : 9781351683807
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Download or read book entitled The Dark Side of Social Media by author: Angeline Close Scheinbaum which was release on 14 September 2017 and published by Routledge with total page 248 pages . This book available in PDF, EPUB and Kindle Format. The Dark Side of Social Media takes a consumer psychology perspective to online consumer behavior in the context of social media, focusing on concerns for consumers, organizations, and brands. Using the concepts of digital drama and digital over-engagement, established as well as emerging scholars in marketing, advertising, and communications present research on some unintended consequences of social media including body shaming, online fraud, cyberbullying, online brand protests, social media addiction, privacy, and revenge pornography. It is a must-read for scholars, practitioners, and students interested in consumer psychology, consumer behavior, social media, advertising, marketing, sociology, science and technology management, public relations, and communication.