The Rise of the Chinese Consumer

Written By Jonathan Garner
The Rise of the Chinese Consumer
  • Publsiher : John Wiley & Sons
  • Release : 01 November 2005
  • ISBN : 0470026901
  • Pages : 312 pages
  • Rating : /5 from reviews
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Download or read book entitled The Rise of the Chinese Consumer by author: Jonathan Garner which was release on 01 November 2005 and published by John Wiley & Sons with total page 312 pages . This book available in PDF, EPUB and Kindle Format. In this book Jonathan Garner and his colleagues at Credit Suisse First Boston, argue that by 2014 the Chinese consumer will likely have displaced the US consumer as the engine of growth in the global economy. Government policy is rebalancing demand within the Chinese economy from investment spending to consumption spending. Strong trend economic growth over the cycle, a rise in the consumption to GDP ratio and steady exchange rate appreciation will likely generate an 18% compound annual growth rate in the US dollar value of Chinese consumption spending over the next ten years and lead to a quadrupling in China's share of global consumption spending. In order to identify the companies and brands which are best placed to succeed in China's rapidly developing mass consumer market, Garner and his colleagues discuss the results of the first comprehensive survey of consumer attitudes and preferences to have been conducted in China, covering 2,700 persons in eight major Chinese cities. This survey provides valuable data for the business executive or academic seeking detailed local information on sectors including automobiles, beverages, electronic goods, financial services, food producers, food retail, food services, household & personal care, luxury goods, telecommunication equipment, tobacco, and transport and leisure travel. "China is likely to be the single most important influence on the fortunes of investors and corporates alike over the next five years, and yet little is known of what motivates and drives the Chinese consumer. By canvassing the people that matter and reflect the changing face of this massive country, Jonathan Garner has provided investors with a unique insight." Philip Ehrmann, Head of Pacific & Emerging Markets, Gartmore Investment Management Plc.

The Rise of the Chinese Consumer

The Rise of the Chinese Consumer
  • Author : Jonathan Garner
  • Publisher : John Wiley & Sons
  • Release Date : 2005-11-01
  • Total pages : 312
  • ISBN : 0470026901
GET BOOK

Summary : In this book Jonathan Garner and his colleagues at Credit Suisse First Boston, argue that by 2014 the Chinese consumer will likely have displaced the US consumer as the engine of growth in the global economy. Government policy is rebalancing demand within the Chinese economy from investment spending to consumption spending. ...

The Chinese Consumer Market

The Chinese Consumer Market
  • Author : Lei Tang
  • Publisher : Elsevier
  • Release Date : 2009-04-29
  • Total pages : 250
  • ISBN : 0470026901
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Summary : The Chinese Consumer Market examines the changing consumer business environment in China and offers predictions about the evolution of the Chinese consumer market in the different sectors as well as the likely strategic implications for global consumer oriented companies. The first book is in English made by Chinese researchers with ...

China s Super Consumers

China s Super Consumers
  • Author : Savio Chan,Michael Zakkour
  • Publisher : John Wiley & Sons
  • Release Date : 2014-09-22
  • Total pages : 240
  • ISBN : 0470026901
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Summary : Explores the emerging consumer market in 21st century China providing insights from the foreign and domestic companies that are successfully determining what Chinese consumers buy and where, how and why they buy it....

Elite China

Elite China
  • Author : Pierre Xiao Lu
  • Publisher : John Wiley & Sons
  • Release Date : 2011-12-27
  • Total pages : 600
  • ISBN : 0470026901
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Summary : A ground-breaking exploration of the Chinese elite's consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, explains the implications for luxury firms and marketers and most importantly, spells out strategies for international luxury brands ...

Chinese Consumers and the Fashion Market

Chinese Consumers and the Fashion Market
  • Author : Yingjiao Xu,Ting Chi,Jin Su
  • Publisher : Springer
  • Release Date : 2018-03-09
  • Total pages : 212
  • ISBN : 0470026901
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Summary : This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market. With increasing consumer purchasing power, readily accessible global brands, heavy application of digital technology and social media, as well as growing awareness of environmental issues, the Chinese fashion industry faces great opportunities and challenges ...

Chinese consumers s behaviours The Chinese market retail strategies and consumer groups

Chinese consumers   s behaviours  The Chinese market  retail strategies and consumer groups
  • Author : Lisa Bouam
  • Publisher : GRIN Verlag
  • Release Date : 2014-06-24
  • Total pages : 12
  • ISBN : 0470026901
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Summary : Essay from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, , language: English, abstract: China ́s reform and open up policy initiated in 1978 has contributed to expanding its economy. From 1989 until 2013, China GDP Annual Growth Rate averaged 9.2%. While Europe and the US are ...

China Catalyst

China Catalyst
  • Author : David M. Holloman
  • Publisher : John Wiley & Sons
  • Release Date : 2013-06-20
  • Total pages : 192
  • ISBN : 0470026901
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Summary : Maximize your presence in the China market To drive the next round of global growth, companies will need to transition their operations and focus to one that serves the Chinese consumer. China Catalyst examines in-depth the transition currently underway in China from an export-led economic machine to a consumer-driven market. ...

Chinese Consumers

Chinese Consumers
  • Author : Ashok Sethi
  • Publisher : Palgrave Macmillan
  • Release Date : 2018-08-31
  • Total pages : 230
  • ISBN : 0470026901
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Summary : This book offers a comprehensive analysis of Chinese consumers from multiple perspectives, from the megatrends to their values and psychological changes. The book examines in detail the digital and mobile transformation of the consumers, the way their lifestyle, social interactions and shopping habits have changed, and the opportunities they offer ...

Consumer Behavior in Asia

Consumer Behavior in Asia
  • Author : Erdener Kaynak,Tsang-Sing Chan
  • Publisher : Routledge
  • Release Date : 2014-06-23
  • Total pages : 130
  • ISBN : 0470026901
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Summary : Understand the Asian consumer’s demands and effective marketing strategies! The emergence of China as a viable consumer market has created tremendous opportunities for international or multinational firms looking for market entry or expansion in China. At the same time, the evolution of the Chinese economy and the increasing heterogeneity ...

Access to Justice for the Chinese Consumer

Access to Justice for the Chinese Consumer
  • Author : Ling Zhou
  • Publisher : Bloomsbury Publishing
  • Release Date : 2020-05-14
  • Total pages : 176
  • ISBN : 0470026901
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Summary : This book offers a socio-legal exploration of localised consumer complaint processing and dispute resolution in the People's Republic of China – now the second largest consumer market in the world – and the experiences of both ordinary and 'professional' consumers. Drawing on detailed analysis of an impressive body of empirical data, this ...

Billions

Billions
  • Author : Tom Doctoroff
  • Publisher : Unknown
  • Release Date : 2009-05
  • Total pages : 225
  • ISBN : 0470026901
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Summary : Cracks the code of marketing to the 1.3 billion New Chinese Consumers. Marketers of some of the world¿s leading brands come to China with mistaken ideas of how to apply Western thinking to the marketplace. But the Chinese are different. Here, Doctoroff delves into the psyches of contemporary Chinese consumers ...

The Wine Value Chain in China

The Wine Value Chain in China
  • Author : Roberta Capitello
  • Publisher : Chandos Publishing
  • Release Date : 2016-11-21
  • Total pages : 330
  • ISBN : 0470026901
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Summary : The Wine Value Chain in China: Global Dynamics, Marketing and Communication in the Contemporary Chinese Wine Market presents information on China and its role as a relevant player in the international wine industry, both as supplier and consumer. The book provides new insights into the global dynamics of the wine ...

Consumer Marketing in China

Consumer Marketing in China
  • Author : Anonim
  • Publisher : Unknown
  • Release Date : 1993
  • Total pages : 100
  • ISBN : 0470026901
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Summary : This report provides details of the lucrative potential of the Chinese consumer market. It contains information on the positions, wants and needs of the Chinese consumer and strategies for bringing products and services to the Chinese consumer environment. Increasing spending power and a perception that import equals quality make this ...

International Brand Management of Chinese Companies

International Brand Management of Chinese Companies
  • Author : Sandra Bell
  • Publisher : Springer Science & Business Media
  • Release Date : 2008-03-29
  • Total pages : 370
  • ISBN : 0470026901
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Summary : China is certainly doing its best to keep the world mesmerized by its e- nomic achievements. The Chinese economic growth story that begun 30 years ago has in terms of dynamics and duration long since surpassed all those “economic miracles” which have brought Germany, Japan, and the South East Asian Tigers ...

China s Consumer Market

China s Consumer Market
  • Author : Qiyong Hu
  • Publisher : Unknown
  • Release Date : 1994
  • Total pages : 292
  • ISBN : 0470026901
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Summary : Read online China s Consumer Market written by Qiyong Hu, published by which was released on 1994. Download full China s Consumer Market Books now! Available in PDF, ePub and Kindle....