Chinese Consumers and the Fashion Market
  • Release Date : 09 March 2018
  • Publisher : Springer
  • Genre : Business & Economics
  • Pages : 212 pages
  • ISBN 13 : 9789811084294
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Download or read book entitled Chinese Consumers and the Fashion Market by author: Yingjiao Xu which was release on 09 March 2018 and published by Springer with total page 212 pages . This book available in PDF, EPUB and Kindle Format. This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market. With increasing consumer purchasing power, readily accessible global brands, heavy application of digital technology and social media, as well as growing awareness of environmental issues, the Chinese fashion industry faces great opportunities and challenges at the same time. The contributing authors provide observations and address issues related to middle class fashion consumption, sustainable apparel consumption, technology application in fashion retailing, and the select traditional and new industry segments in the context of China’s recent and massive economic boom. As such, the book offers an invaluable reference guide for all academics and practitioners interested in the Chinese fashion market.

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