Description : An expert on Japanese culture uses his access to Sony's archives to chart that company's fascinating rise from the ashes of post-war Tokyo to a major international distributor of electronics and mass culture. Reprint.
Description : Focal Digital Camera Guides: Sony A200 Just bought a Sony A200 and looking to combine practical know-how with inspiration? This one-stop, easy-to-read guide covers all the basic functions of the camera, and everything beyond. For the basics, turn to the quick start guide, which will get you up and running in five minutes. For an understanding of your camera's many controls and features, check out the section called "The Camera." If all you need is a quick explanation, you'll find it. If you're looking for the whole story, you'll find that, too. Settings that affect how your pictures look are accompanied by full-color examples that show you exactly what you can expect. This section also covers the camera's menus, playback features, memory, and power sources. The section called "Software" shows you how to get the most out of your camera's software. It covers RAW conversion, storing your images, managing your library, and backup strategies. Ultimately, this book's greatest strength isn't its focus on the camera or the software; it's the detailed, easy-to-follow instruction it offers on using your camera to take truly superior photographs. Sections devoted to lenses, subject matter, and light cover these variables in depth, always presenting the most effective techniques in the context of the Sony A200. Written by an experienced photographer, The Sony A200 Digital Camera Guide shows you how to get the shots you can see in your head but have never been able to capture with a camera. * The quick start guide will have you taking great photos in ten minutes. * In-depth coverage of every feature and control ensures that you have access to the tools you need for every shot. * Full-color examples demonstrate how different settings affect your photos. * Expert coverage of lenses, lighting, and subject matter gives you the practical knowledge you need to go after any shot. * Step-by-step instructions on photo editing and image management help you get the most out of your camera's software. * A detailed review of accessories for your camera explains which of these add-ons offer the most value for your needs. * Several tips and tricks prepare you for every situation you're likely to encounter - in the field, at the studio, or at your next wedding or family reunion.
Description : This is a complete class in digital photography with a D-SLR camera - one that enables readers to learn the essentials at their own pace, in the comfort in their own home. The attractive package includes: an authoritative DVD guide made just for this specific model. Created by photographers for photographers, it covers specific camera features and functions. The format allows viewers to navigate easily between different topics and review chapters any time. A full-colour, 64-page book gets newcomers to the digital world started right. Packed with picture-taking tips and information on digital file formats. The DVD's live action tutorial demystifies digital shooting and shows how to compose photos; choose the best picture-quality settings; improve results with the built-in flash and interpret histograms. Plus, see when to trust a camera's automatic settings...or change them. A laminated quick reference card is an ideal in-the-field key to camera and menu operations.
Description : Meet the A300 and A350—the two newest cameras in Sony’s beginner-friendly “A” series. They’re alike except for sensor resolution (the 350 has the highest available in any consumer model), and are perfect for anyone ready to move up from point-and-shoot cameras. That’s because they actually allow photographers to view the scene in front of them on the LCD monitor prior to shooting. Owners will look to this guide to find out how to use the Live Preview with AF and exposure control; adjustable variable angle LCD monitor that flips out and twists; and Super SteadyShot(R) image stabilization that vastly reduces blur.
Description : Anyone who buys this superb Sony semi-professional camera will want to try out every one of its awesome features. The 12.24 MP Exmor™ APS-C size CMOS imager, with on-chip noise-canceling before and after A/D conversion, provides over 12 million pixels. A Dynamic Range Optimizer with Advanced Auto mode allows you to select any of 5 dynamic range optimization (DRO) correction levels; Super SteadyShot® Image Stabilization has built-in technology that moves the image sensor in response to camera shake, reducing blurs. Magic Lantern shows photographers how they all work!
Description : - The A900 is Sony's long-awaited flagship DSLR, with high resolution, a brilliant viewfinder, and many other much-coveted features - Author Peter K. Burian has followed the evolution of this "Alpha" series from its inception, and brings this expertise to his complete, in-depth discussion the system
Description : This unique manual is better than the manual that comes with yourcamera in several important ways: It's organized according to efficient workflow, so you can get the most outof your Sony A100 quickly and with the least amount of bother.You can find what you're looking for interactively: by using the interactiveTable of Contents, choosing one of the questions in the Quick Answerssection, or by following any of the convenient links we've placed throughoutthe document. It's not a book (unless you want it to be). It's a PDF that you can read onyour computer or on a PDA that fits into your camera bag. It is laid out onan 8.5 x 11-inch "page" so if you want to print, you won't have to wastepaper or spend time configuring your printer. Because it's a PDF, you can find subjects you're looking for by searchingelectronically. Typing Cmd/Ctrl-F brings up the familiar search dialog. So allyou have to do to jump straight to all the references to a particular part orfeature is to enter its name. (No reliance on a mindreading indexer.) The PDF is photographically illustrated so you can see exactly whichcombination of buttons, knobs, wheels, and menu choices will help youmake the magic you are hoping for. In addition to teaching technically correct procedures, this documentoffers valuable hints for taking photographs in some of the toughestsituations.
Description : This title examines the remarkable lives of Masaru Ibuka and Akio Morita and their work building electronics and entertainment company Sony. Readers will learn about each founderÍs background and education, as well as his early career. Also covered is a look at how Sony operates, issues the company faces, its successes, and its impact on society. Color photos and informative sidebars accompany easy-to-read, compelling text. Features include a timeline, facts, additional resources, Web sites, a glossary, a bibliography, and an index. Technology Pioneers is a series in Essential Library, an imprint of ABDO Publishing Company.
Description : "Sony vs. Samsung is business history at its best! It explores the divergent fortunes of these two electronics giants in the last decade and identifies the true reasons behind Sony's decline and Samsung's rise. Contrary to popular belief, Chang shows that success (or failure) does not simply arise from different strategies. Rather, it emerges from major decisions that are deeply rooted in the companies' organizational processes and their executives' political behavior. This book is a must-read for any senior executive." —Constantinos Markides, Robert P. Bauman Professor of Strategic Leadership and Chairman, Strategy Department, London Business School "Sea-Jin Chang has produced that rarity in a business book--one that is as valuable to practicing managers as it is insightful to academic researchers. In this fascinating comparison of two modern global giants, he applies his high resolution research microscope to their changing fortunes by dissecting their contrasting strategies, and providing interesting insights into their divergent organizational processes and management practices. This is a very valuable contribution to the international business literature. It will end up in as many corporate boardrooms as faculty seminars." —Christopher A. Bartlett, Thomas D. Casserly Professor Emeritus, Harvard Business School "Sea-Jin Chang has written a fascinating comparison of Sony and Samsung that will be valuable to anyone interested in strategy, organizations or international business. The interwoven and very detailed case studies of two very different companies in overlapping industries illuminate problems such as adaptation to technological change (analog to digital), organizational flexibility and globalization. His attempt to analyze both strategic development and implementation is successful and very useful. Both academics and practitioners will learn a lot from this book." —Stephen J. Kobrin, William Wurster Professor of Multinational Management, The Wharton School, University of Pennsylvania "Refreshingly original and entertaining, this book analyzes major strategic decisions of Samsung and Sony and highlights organizational processes and top management leadership that have shaped their performances. This is a must-read for all executives who want to understand the strengths and weaknesses of Asian competitors. It also provides penetrating insights to other Asian companies with global ambitions." —Myoung Woo Lee, President and CEO, iriver
Description : This book provides enthusiastic photographers with a wealth of information about the unique features of the Sony SLT-A77, an interchangeable-lens camera with an electronic viewfinder and a fixed, translucent mirror. The A77 differs from the current crop of DSLRs in its ability to use a phase detection focusing system throughout the entire picture-taking process, for both still photographs and videos. This provides an immediacy and responsiveness when using burst shots and creating HD videos that is unavailable in any other camera. In this guide, authors Carol Roullard and Brian Matsumoto teach you how to obtain exceptional photographs and videos as they cover everything from the basics of using the camera's automatic modes, to the more advanced aperture-priority, shutter-priority, program, and manual exposure modes. You'll also learn how best to take advantage of features such as the built-in dynamic range adjustment, sweep panoramic, GPS, colorization modes, facial detection and recognition, multiple shot exposures, and HD video. The authors provide you with an opportunity to improve your skills even further by discussing how third-party software and accessories can improve Sony's standard commands. You'll also learn about how the electronic viewfinder, fixed mirror, and Sony's novel shutter design improve the camera's utility for scientific photography through the microscope and telescope. Additional topics include: Advantages of the electronic viewfinder for previewing your photographs Using the accessory Sony shoe-mount flash Advantages of using the JPEG file format Advantage of having a fixed mirror and electronic first curtain shutter Settings for using the camera on a microscope and telescope Using the older Minolta Maxxum lenses