Social Media Audit
  • Release Date : 28 October 2012
  • Publisher : Springer Science & Business Media
  • Genre : Business & Economics
  • Pages : 106 pages
  • ISBN 13 : 9781461436034
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Download or read book entitled Social Media Audit by author: Urs E. Gattiker which was release on 28 October 2012 and published by Springer Science & Business Media with total page 106 pages . This book available in PDF, EPUB and Kindle Format. Social media has drastically improved the way we can reach target audiences and serve our customers. Like its financial counterpart, the social media audit (SMA) can be described as a formalized review of anorganization's social media activities. However, contrary to financial audits, social media audits are not guided by government regulations or a set of professional rules and standards. This book will address social media marketing issues using a cost benefit approach, while presenting a systematic approach to review the organization's social media activities. Using the checklists and templates provided in this book will enable readers to conduct an audit that helps identify target areas for performance improvement and recommendations for how to achieve these objectives. Social media platforms discussed include: Facebook, LinkedIn, Google Plus, Twitter, Tumblr, and Xing.

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Author : Stephen D. Rappaport
Publisher : John Wiley & Sons
Genre : Business & Economics
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