Rethinking Place Branding
  • Release Date : 25 November 2014
  • Publisher : Springer
  • Genre : Business & Economics
  • Pages : 248 pages
  • ISBN 13 : 9783319124247
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Download or read book entitled Rethinking Place Branding by author: Mihalis Kavaratzis which was release on 25 November 2014 and published by Springer with total page 248 pages . This book available in PDF, EPUB and Kindle Format. As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding through its holistic, critical and evidence-based approach. Contributions by world-leading specialists explore a series of crucially significant issues and demonstrate how place branding will contribute more to cultural, economic and social development in the future. The theoretical analysis and illustrative practical examples in combination with the accessible style make the book an indispensable reading for anyone involved in the field.​

Place Branding

Place Branding

Author : Pantea Foroudi,Chiara Mauri,Charles Dennis,T C Melewar
Publisher : Routledge
Genre : Business & Economics
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