Description : Written from an interdisciplinary standpoint by internationally known scholars & authorities on industrial relations, the essays are arranged in four categories: an introductory essay; national case studies; general theories & concepts; & industrial relations in theory & practice.
Description : The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.
Description : Summarizing the critical changes affecting labor relations in the global marketplace, this comprehensive text outlines problems and provides strategies for success in the dynamically evolving work environment. Blending description, analysis, and empirical research into a thorough overview of the field, the authors discuss court decisions and collective bargaining and labor relations at all levels of government. In addition to a compendium of research resources, this classroom-friendly edition includes more new case studies illustrating key examples. The third edition retains the successful features of previous editions and combines expertise from both academic and professional perspectives.
Description : "We live in increasingly promotional times. States, political parties and corporations as well as new social movements and diverse cultural interests today seek to put their message across via the media and in pursuit of disparate aims, enhanced public understanding and legitimacy. Introducing theoretical ideas and the latest empirical findings in this fast-developing field of media communication study," this book addresses such issues as: "the rapid growth of public relations in its impact on news production ; state information management strategies in times of internal political dissent ; political parties and mediated 'spin' conducted at national and local levels ; the historically changing nature of war journalism ; environmental activism and pressure group communication" and much more - back cover.
Description : This edition of Industrial relations in South Africa includes new sections on termination transfers, affirmative action, conflict handling, and joint problem solving.
Description : Evaluating Public Relations advises PR practitioners at all levels how to demonstrate clearly and objectively to their clients and managers the impact that their work has. The authors draw on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies, illustrating them throughout with award winning case studies and interviews. Fully revised and updated, the second edition of this book allows practitioners to more closely monitor and evaluate their campaigns and helps them develop more robust campaign strategies. This edition includes new information on: online evaluation; measuring relationships; practitioner culture, evaluation procedures and structures; payment by results; econometrics; word of mouth. Covering both theory and practice, Evaluating Public Relations is a handbook for both students and experienced practitioners.