Quantitative Models in Marketing Research
  • Release Date : 09 August 2001
  • Publisher : Cambridge University Press
  • Genre : Business & Economics
  • Pages : 206 pages
  • ISBN 13 : 9781139428842
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Download or read book entitled Quantitative Models in Marketing Research by author: Philip Hans Franses which was release on 09 August 2001 and published by Cambridge University Press with total page 206 pages . This book available in PDF, EPUB and Kindle Format. Advances in data collection and data storage techniques have enabled marketing researchers to study the individual characteristics of a large range of transactions and purchases, in particular the effects of household-specific characteristics. This 2001 book presents important and practically relevant quantitative models for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis, real world examples, and interpretation of results and findings. The reader of the book will learn how to apply the techniques, as well as understand the methodological developments in the academic literature. Pathways are offered in the book for students and practitioners with differing numerical skill levels; a basic knowledge of elementary numerical techniques is assumed.

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Publisher : Springer
Genre : Business & Economics
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