Introduction to Public Relations and Advertising
  • Release Date : 02 December 2021
  • Publisher : Juta and Company Ltd
  • Genre : Business & Economics
  • Pages : 156 pages
  • ISBN 13 : 0702155578
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Download or read book entitled Introduction to Public Relations and Advertising by author: D F du Plessis which was release on 02 December 2021 and published by Juta and Company Ltd with total page 156 pages . This book available in PDF, EPUB and Kindle Format. Introduction to Public Relations and Advertising introduces the reader to the basics of public relations and advertising in a single textbook. Topics include the functions, effects, and critical issues of public relations as well as the history of advertising and its relationship to marketing. The unit on advertising covers theoretical models, advertising campaigns and critical research issues. Introduction to Public Relations and Advertising is used by the Department of Communication at the university of South Africa and will prove invaluable for other students of communication as well as practitioners who need to reflect on the fundamentals of public relations and advertising.

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