Practical Web Analytics for User Experience

Written By Michael Beasley
Practical Web Analytics for User Experience
  • Publsiher : Newnes
  • Release : 21 June 2013
  • ISBN : 0124046940
  • Pages : 256 pages
  • Rating : /5 from reviews
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Download or read book entitled Practical Web Analytics for User Experience by author: Michael Beasley which was release on 21 June 2013 and published by Newnes with total page 256 pages . This book available in PDF, EPUB and Kindle Format. Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search habits, supporting usability test findings with reporting, and more. This is the must-have resource you need to start capitalizing on web analytics and analyze websites effectively. Discover concrete information on how web analytics data support user research and user-centered design Learn how to frame questions in a way that lets you navigate through massive amounts of data to get the answer you need Learn how to gather information for personas, verify behavior found in usability testing, support heuristic evaluation with data, analyze keyword data, and understand how to communicate these findings with business stakeholders

Practical Web Analytics for User Experience

Practical Web Analytics for User Experience
  • Author : Michael Beasley
  • Publisher : Newnes
  • Release Date : 2013-06-21
  • Total pages : 256
  • ISBN : 0124046940
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Summary : Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. ...

User Experience UX Design for Libraries

User Experience  UX  Design for Libraries
  • Author : Aaron Schmidt,Amanda Etches
  • Publisher : American Library Association
  • Release Date : 2012
  • Total pages : 112
  • ISBN : 0124046940
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Summary : User experience (UX) characterizes how a person feels about using a product, system or service. UX design incorporates the practical aspects of utility, ease of use and efficiency to make your web design and functionality decisions with patrons in mind. This results in a better design, a more intuitive interface, ...

Researching UX Analytics

Researching UX  Analytics
  • Author : Luke Hay
  • Publisher : SitePoint
  • Release Date : 2017-01-10
  • Total pages : 176
  • ISBN : 0124046940
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Summary : Good UX is based on evidence. Qualitative evidence, such as user testing and field research, can only get you so far. To get the full picture of how users are engaging with your website or app, you'll need to use quantitative evidence in the form of analytics. This book will ...

Improving the User Experience through Practical Data Analytics

Improving the User Experience through Practical Data Analytics
  • Author : Mike Fritz,Paul D. Berger
  • Publisher : Morgan Kaufmann
  • Release Date : 2015-03-03
  • Total pages : 396
  • ISBN : 0124046940
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Summary : Improving the User Experience through Practical Data Analytics shows you how to make UX design decisions based on data—not hunches. Authors Fritz and Berger help the UX professional recognize the enormous potential of user data that is collected as a natural by-product of routine UX research methods, including moderated ...

Quantifying the User Experience

Quantifying the User Experience
  • Author : Jeff Sauro,James R. Lewis
  • Publisher : Elsevier
  • Release Date : 2012
  • Total pages : 295
  • ISBN : 0124046940
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Summary : "The primary purpose of this book is to provide a statistical resource for those who measure the behavior and attitudes of people as they interact with interfaces. The focus is on methods applicable to practical user research, based on our experience, investigations, and reviews of the latest statistical literature"--...

Observing the User Experience

Observing the User Experience
  • Author : Mike Kuniavsky,Elizabeth Goodman,Andrea Moed
  • Publisher : Elsevier
  • Release Date : 2012
  • Total pages : 585
  • ISBN : 0124046940
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Summary : Observing the User Experience: A Practitioner's Guide to User Research aims to bridge the gap between what digital companies think they know about their users and the actual user experience. Individuals engaged in digital product and service development often fail to conduct user research. The book presents concepts and techniques ...

Benchmarking the User Experience

Benchmarking the User Experience
  • Author : Jeff Sauro
  • Publisher : Measuringu Press
  • Release Date : 2018-06-25
  • Total pages : 334
  • ISBN : 0124046940
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Summary : "This is a practical book about how to measure the user experience of websites, software, mobile apps, products, or just anything people use. This book is for UX researchers, designers, product owners, or anyone that has a vested interest in improving experience of websites and products"--Introduction....

UX Research

UX Research
  • Author : Brad Nunnally,David Farkas
  • Publisher : "O'Reilly Media, Inc."
  • Release Date : 2016-11-15
  • Total pages : 256
  • ISBN : 0124046940
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Summary : One key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. But there’s often mystery around product research, with the feeling that you need to be a research Zen master to gather anything useful. Fact is, anyone ...

Search Analytics for Your Site

Search Analytics for Your Site
  • Author : Louis Rosenfeld
  • Publisher : Rosenfeld Media
  • Release Date : 2011-07-06
  • Total pages : 224
  • ISBN : 0124046940
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Summary : Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data ...

Actionable Web Analytics

Actionable Web Analytics
  • Author : Jason Burby,Shane Atchison
  • Publisher : Sybex
  • Release Date : 2007-05-29
  • Total pages : 256
  • ISBN : 0124046940
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Summary : Provides information on developing a Web analytics strategy to help make strategic business decisions, plan a website, develop effective marketing, and create a culture of analysis within an organization....

Web Analytics 2 0

Web Analytics 2 0
  • Author : Avinash Kaushik
  • Publisher : John Wiley & Sons
  • Release Date : 2009-12-30
  • Total pages : 504
  • ISBN : 0124046940
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Summary : Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as ...

The Gamer s Brain

The Gamer s Brain
  • Author : Celia Hodent
  • Publisher : CRC Press
  • Release Date : 2017-08-10
  • Total pages : 250
  • ISBN : 0124046940
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Summary : Making a successful video game is hard. Even games that are successful at launch may fail to engage and retain players in the long term due to issues with the user experience (UX) that they are delivering. The game user experience accounts for the whole experience players have with a ...

The User is Always Right

The User is Always Right
  • Author : Steve Mulder,Ziv Yaar
  • Publisher : New Riders
  • Release Date : 2006-08-21
  • Total pages : 312
  • ISBN : 0124046940
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Summary : How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making the right ...

Interaction Design

Interaction Design
  • Author : Helen Sharp,Jennifer Preece,Yvonne Rogers
  • Publisher : Wiley
  • Release Date : 2019-04-30
  • Total pages : 656
  • ISBN : 0124046940
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Summary : A new edition of the #1 text in the human computer Interaction field! Hugely popular with students and professionals alike, the Fifth Edition of Interaction Design is an ideal resource for learning the interdisciplinary skills needed for interaction design, human-computer interaction, information design, web design, and ubiquitous computing. New to the ...

Designing Multi Device Experiences

Designing Multi Device Experiences
  • Author : Michal Levin
  • Publisher : "O'Reilly Media, Inc."
  • Release Date : 2014-02-13
  • Total pages : 322
  • ISBN : 0124046940
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Summary : Welcome to our multi-device world, a world where a user’s experience with one application can span many devices—a smartphone, a tablet, a computer, the TV, and beyond. This practical book demonstrates the variety of ways devices relate to each other, combining to create powerful ensembles that deliver superior, ...