Practical Guide to Comparative Advertising

Written By Ruth M. Corbin
Practical Guide to Comparative Advertising
  • Publsiher : Academic Press
  • Release : 22 November 2018
  • ISBN : 012809351X
  • Pages : 192 pages
  • Rating : /5 from reviews
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Download or read book entitled Practical Guide to Comparative Advertising by author: Ruth M. Corbin which was release on 22 November 2018 and published by Academic Press with total page 192 pages . This book available in PDF, EPUB and Kindle Format. Practical Guide to Comparative Advertising: Dare to Compare is an authoritative, engaging handbook on comparative advertising for food and non-food consumer products. Claim substantiation is a common stakeholder interest among management, advertisers, lawyers and researchers. This handbook covers the corporate culture and strategic goals that encourage comparative advertising, laws and regulations, standards for research evidence, and examples that bring the concepts to life. Of particular value to corporate brand managers, the book includes a checklist of process steps and quality controls that allow managers to orchestrate comparative ad campaigns and manage the risk of complaints from indignant competitors. Alerts research, development and marketing professionals to potential competition issues and legal concerns Provides a reference source for courts of law with respect to accepted industry standards and practices Presents an authoritative perspective, in plain language, on laws and regulations governing comparative advertising, and on worldwide standards governing research evidence in support of advertising claims Covers food and beverage, nutritional supplements, cosmetics and other consumer advertised products

Practical Guide to Comparative Advertising

Practical Guide to Comparative Advertising
  • Author : Ruth M. Corbin,Rebecca N. Bleibaum,Tom Jirgal,David Mallen,Christine A. Van Dongen
  • Publisher : Academic Press
  • Release Date : 2018-11-22
  • Total pages : 192
  • ISBN : 012809351X
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Summary : Practical Guide to Comparative Advertising: Dare to Compare is an authoritative, engaging handbook on comparative advertising for food and non-food consumer products. Claim substantiation is a common stakeholder interest among management, advertisers, lawyers and researchers. This handbook covers the corporate culture and strategic goals that encourage comparative advertising, laws and ...

A Practical Guide to Trade Mark Law

A Practical Guide to Trade Mark Law
  • Author : Amanda Michaels,Andrew Norris
  • Publisher : Sweet & Maxwell
  • Release Date : 2002
  • Total pages : 430
  • ISBN : 012809351X
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Summary : The fourth edition of this legal guide for advisers of housing associations and housing association tenants provides comprehensive coverage of this area of law. It incorporates wide-ranging changes in law and policy, including the shift towards a more holistic approach...

Journal of Public Policy Marketing JPP M

Journal of Public Policy   Marketing   JPP M
  • Author : Anonim
  • Publisher : Unknown
  • Release Date : 1997
  • Total pages : 212
  • ISBN : 012809351X
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Summary : Read online Journal of Public Policy Marketing JPP M written by , published by which was released on 1997. Download full Journal of Public Policy Marketing JPP M Books now! Available in PDF, ePub and Kindle....

UK Trade Marks Act 1994

UK Trade Marks Act 1994
  • Author : John Groom
  • Publisher : Longman Publishing Group
  • Release Date : 1994
  • Total pages : 247
  • ISBN : 012809351X
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Summary : The Trade Mark Act 1994 introduces new provisions aimed at simplifying the registration procedures and tightening the rules for the protection of trade marks....

Index to Legal Periodicals Books

Index to Legal Periodicals   Books
  • Author : Anonim
  • Publisher : Unknown
  • Release Date : 2005
  • Total pages : 212
  • ISBN : 012809351X
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Summary : Read online Index to Legal Periodicals Books written by , published by which was released on 2005. Download full Index to Legal Periodicals Books Books now! Available in PDF, ePub and Kindle....

You and Your Rights a Practical Guide for All Canadians

You and Your Rights   a Practical Guide for All Canadians
  • Author : Canadian Automobile Association,Reader's Digest Association (Canada)
  • Publisher : Reader's Digest Association (Canada) in conjuction with the Canadian Automobile Association
  • Release Date : 1980
  • Total pages : 639
  • ISBN : 012809351X
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Summary : Read online You and Your Rights a Practical Guide for All Canadians written by Canadian Automobile Association,Reader's Digest Association (Canada), published by Reader's Digest Association (Canada) in conjuction with the Canadian Automobile Association which was released on 1980. Download full You and Your Rights a Practical Guide for All Canadians ...

A Practical Approach to Intellectual Property Law in Hong Kong

A Practical Approach to Intellectual Property Law in Hong Kong
  • Author : Kenny K. S. Wong
  • Publisher : Unknown
  • Release Date : 2002
  • Total pages : 325
  • ISBN : 012809351X
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Summary : Read online A Practical Approach to Intellectual Property Law in Hong Kong written by Kenny K. S. Wong, published by which was released on 2002. Download full A Practical Approach to Intellectual Property Law in Hong Kong Books now! Available in PDF, ePub and Kindle....

International Law Trade Perspective

International Law   Trade Perspective
  • Author : Anonim
  • Publisher : Unknown
  • Release Date : 1994
  • Total pages : 212
  • ISBN : 012809351X
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Summary : Read online International Law Trade Perspective written by , published by which was released on 1994. Download full International Law Trade Perspective Books now! Available in PDF, ePub and Kindle....

ECommerce

ECommerce
  • Author : Susan Singleton
  • Publisher : Gower Publishing Company
  • Release Date : 2003
  • Total pages : 139
  • ISBN : 012809351X
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Summary : eCommerce: A Practical Guide to the Law is an essential tool for both businesses and lawyers involved in electronic commerce. It includes checklists and practical advice on the principal pitfalls relating to the Internet and e-mail and how to exploit the new technologies to advantage. Written by a solicitor who ...

A Practical Guide to Food and Drug Law and Regulation

A Practical Guide to Food and Drug Law and Regulation
  • Author : Kenneth R. Piña,Wayne L. Pines
  • Publisher : Food and Drug Law Institute
  • Release Date : 2002
  • Total pages : 355
  • ISBN : 012809351X
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Summary : Read online A Practical Guide to Food and Drug Law and Regulation written by Kenneth R. Piña,Wayne L. Pines, published by Food and Drug Law Institute which was released on 2002. Download full A Practical Guide to Food and Drug Law and Regulation Books now! Available in PDF, ePub ...

Copywriting for the Electronic Media

Copywriting for the Electronic Media
  • Author : Milan D. Meeske,R. C. Norris
  • Publisher : Wadsworth Publishing Company
  • Release Date : 1992
  • Total pages : 377
  • ISBN : 012809351X
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Summary : Combines basic information and principles with skills-building exercises in a workbook format--with everything needed to proceed with assignments (saving instructors the work of preparing many handouts)....

A Practical Guide to National Competition Rules Across Europe

A Practical Guide to National Competition Rules Across Europe
  • Author : Marjorie Holmes,Lesley Davey
  • Publisher : Unknown
  • Release Date : 2007
  • Total pages : 1037
  • ISBN : 012809351X
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Summary : Conclusions and Recommendations --Austria --Belgium --Bulgaria --Cyprus --Czech Republic --Denmark --Estonia --Finland --France --Germany --Greece --Hungary --Ireland --Italy --Latvia --Lithuania --Luxembourg --Malta --The Netherlands --Norway --Poland --Portugal --Romania --Slovakia --Slovenia --Spain --Sweden --Switzerland --The United Kingdom --Practical Application of Competition Rules - Similarities and Difference --Litigation before National Court for ...

The British National Bibliography

The British National Bibliography
  • Author : Arthur James Wells
  • Publisher : Unknown
  • Release Date : 2001
  • Total pages : 212
  • ISBN : 012809351X
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Summary : Read online The British National Bibliography written by Arthur James Wells, published by which was released on 2001. Download full The British National Bibliography Books now! Available in PDF, ePub and Kindle....

American Advertising

American Advertising
  • Author : Emelda L. Williams,Donald W. Hendon
  • Publisher : Taylor & Francis
  • Release Date : 1988
  • Total pages : 208
  • ISBN : 012809351X
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Summary : Read online American Advertising written by Emelda L. Williams,Donald W. Hendon, published by Taylor & Francis which was released on 1988. Download full American Advertising Books now! Available in PDF, ePub and Kindle....

The Trade mark Reporter

The Trade mark Reporter
  • Author : Anonim
  • Publisher : Unknown
  • Release Date : 1996
  • Total pages : 212
  • ISBN : 012809351X
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Summary : Read online The Trade mark Reporter written by , published by which was released on 1996. Download full The Trade mark Reporter Books now! Available in PDF, ePub and Kindle....