Methods in Consumer Research Volume 1

Written By Gaston Ares
Methods in Consumer Research  Volume 1
  • Publsiher : Woodhead Publishing
  • Release : 02 January 2018
  • ISBN : 0081012586
  • Pages : 582 pages
  • Rating : /5 from reviews
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Download or read book entitled Methods in Consumer Research Volume 1 by author: Gaston Ares which was release on 02 January 2018 and published by Woodhead Publishing with total page 582 pages . This book available in PDF, EPUB and Kindle Format. Methods for Consumer Research, Volume One: New Approaches to Classic Methods brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of advances in the classical methods of consumer science. The book touches on the latest developments in qualitative techniques, including coverage of both focus groups and social media, while also focusing on liking, a fundamental principle of consumer science, consumer segmentation, and the influence of extrinsic product characteristics, such as packaging and presentation on consumer liking. In conjunction with the second volume, which covers alternative approaches and special applications, this book is an invaluable reference for academics working in the fields of in-sensory and consumer science, psychology, marketing and nutrition. And, with examples of the methodology being applied throughout, it serves as a practical guide to research and development managers in both food and non-food companies. Presents a fully comprehensive coverage of the latest developments in the classical methodologies of consumer research Provides examples of successful application of the methodologies presented Includes focus groups and social media discussions Encompasses consumer segmentation, with a focus on psychographics and genetics

Methods in Consumer Research Volume 1

Methods in Consumer Research  Volume 1
  • Author : Gaston Ares,Paula Varela
  • Publisher : Woodhead Publishing
  • Release Date : 2018-01-02
  • Total pages : 582
  • ISBN : 0081012586
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Summary : Methods for Consumer Research, Volume One: New Approaches to Classic Methods brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of advances in the classical methods of consumer science. The book touches on the latest developments in qualitative techniques, including coverage of both ...

Methods in Consumer Research Volume 2

Methods in Consumer Research  Volume 2
  • Author : Gaston Ares,Paula Varela
  • Publisher : Woodhead Publishing
  • Release Date : 2018-01-02
  • Total pages : 478
  • ISBN : 0081012586
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Summary : Methods for Consumer Research, Volume Two: Alternative Approaches and Special Applications brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of emerging methodologies and their innovative application. The book puts consumer research in-context with coverage of immersive techniques and virtual reality, while also ...

Qualitative Methods for Consumer Research

Qualitative Methods for Consumer Research
  • Author : Thomas Bjorner
  • Publisher : Unknown
  • Release Date : 2016-01-01
  • Total pages : 272
  • ISBN : 0081012586
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Summary : Qualitative Methods for Consumer Research presents a range of essential topics for validly and reliably using qualitative methods, with a focus on consumer research. Consumer research should not be understood in a narrow marketing context, but more broadly to include time consumption, societal questions, and potential consumers (e.g. within ...

Methods in Consumer Research Alternative approaches and special applications

Methods in Consumer Research  Alternative approaches and special applications
  • Author : Gaston Ares,Paula Varela
  • Publisher : Unknown
  • Release Date : 2018
  • Total pages : 212
  • ISBN : 0081012586
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Summary : Read online Methods in Consumer Research Alternative approaches and special applications written by Gaston Ares,Paula Varela, published by which was released on 2018. Download full Methods in Consumer Research Alternative approaches and special applications Books now! Available in PDF, ePub and Kindle....

Handbook of Research Methods in Consumer Psychology

Handbook of Research Methods in Consumer Psychology
  • Author : Frank R. Kardes,Paul M. Herr,Norbert Schwarz
  • Publisher : Routledge
  • Release Date : 2019-04-15
  • Total pages : 528
  • ISBN : 0081012586
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Summary : What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field of consumer psychology best utilize these methods? In the Handbook of Research Methods in Consumer Psychology, leading consumer psychologists summarize key aspects of ...

Research Methods in Consumer Law

Research Methods in Consumer Law
  • Author : Hans-W. Micklitz,Anne-Lise Sibony,Fabrizio Esposito
  • Publisher : Edward Elgar Publishing
  • Release Date : 2021-05-12
  • Total pages : 584
  • ISBN : 0081012586
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Summary : Consumer law is worthy of greater academic attention at a time when many new questions arise and old ones need new answers. This unique handbook takes the reader on a journey through existing literature, research questions and methods. It builds on the state of the art to offer a springboard ...

Qualitative Research Methods in Consumer Psychology

Qualitative Research Methods in Consumer Psychology
  • Author : Paul Hackett
  • Publisher : Psychology Press
  • Release Date : 2015-08-20
  • Total pages : 336
  • ISBN : 0081012586
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Summary : While consumer research is founded on traditional quantitative approaches, the insight produced through qualitative research methods within consumer settings has not gone unnoticed. The culturally situated consumer, who is in intimate dialogue with their physical, virtual and social surroundings, has become integral to understanding the psychology behind consumer choices. This ...

Statistical Methods in Food and Consumer Research

Statistical Methods in Food and Consumer Research
  • Author : Maximo C. Gacula, Jr.,Jagbir Singh,Jian Bi,Stan Altan
  • Publisher : Academic Press
  • Release Date : 2008-12-01
  • Total pages : 888
  • ISBN : 0081012586
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Summary : Statistical Methods in Food and Consumer Research, Second Edition, continues to be the only book to focus solely on the statistical techniques used in sensory testing of foods, pharmaceuticals, cosmetics, and other consumer products. This new edition includes the most recent applications of statistical methods, and features significant updates as ...

Handbook of Qualitative Research Methods in Marketing

Handbook of Qualitative Research Methods in Marketing
  • Author : Russell W. Belk
  • Publisher : Edward Elgar Publishing
  • Release Date : 2007
  • Total pages : 608
  • ISBN : 0081012586
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Summary : A rare and much needed compilation of some thought-provoking papers in the area of qualitative research in marketing, this book is a must have for anyone pursuing the discipline of marketing research, scholars intent on the pursuit of qualitative inquiry as well as practising professionals looking for innovative approaches to ...

Quantitative Research Methods in Consumer Psychology

Quantitative Research Methods in Consumer Psychology
  • Author : Paul Hackett
  • Publisher : Taylor & Francis
  • Release Date : 2018-12-07
  • Total pages : 414
  • ISBN : 0081012586
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Summary : Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability. This new book addresses a broad range of approaches to consumer psychology research along with developments in quantitative consumer research. Experts in their respective fields offer a perspective into this rapidly changing ...

Alternative Market Research Methods

Alternative Market Research Methods
  • Author : David Longbottom,Alison Lawson
  • Publisher : Routledge
  • Release Date : 2016-09-13
  • Total pages : 312
  • ISBN : 0081012586
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Summary : Traditional research methods in marketing can be illuminating when used well, but all too often their data-driven results fail to provide the depth of understanding that organisations need to anticipate market needs. Alternative Market Research Methods: Market sensing is a new approach that enables researchers to get greater depth and ...

Postmodern Consumer Research

Postmodern Consumer Research
  • Author : Elizabeth C. Hirschman,Morris B. Holbrook
  • Publisher : SAGE Publications
  • Release Date : 1992-07-29
  • Total pages : 152
  • ISBN : 0081012586
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Summary : The methodological choices now confronting consumer researchers are daunting and for many years, researchers have wrestled with issues related to the nature of knowledge in the study of consumption phenomena. The authors of this book examine the philosophies and methods of consumer research both objectively and subjectively. First, they present ...

Qualitative Consumer and Marketing Research

Qualitative Consumer and Marketing Research
  • Author : Russell Belk,Eileen Fischer,Robert V Kozinets
  • Publisher : SAGE
  • Release Date : 2012-12-26
  • Total pages : 240
  • ISBN : 0081012586
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Summary : Written for students, scholars, and marketing research practitioners by three qualitative marketing research pioneers, this book takes readers through the basics to an advanced understanding of the state of the art in qualitative marketing and consumer research. The book offers readers a practical guide to planning, conducting, analyzing, and writing-up ...

Consumer Psychology A Study Guide to Qualitative Research Methods

Consumer Psychology  A Study Guide to Qualitative Research Methods
  • Author : Paul M.W. Hackett,Jessica Schwarzenbach,Uta Maria J├╝rgens
  • Publisher : Verlag Barbara Budrich
  • Release Date : 2016-04-18
  • Total pages : 166
  • ISBN : 0081012586
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Summary : This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition ...

A Concise Guide to Market Research

A Concise Guide to Market Research
  • Author : Erik Mooi,Marko Sarstedt
  • Publisher : Springer Science & Business Media
  • Release Date : 2011-02-01
  • Total pages : 308
  • ISBN : 0081012586
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Summary : This accessible, practice-oriented and compact text provides a hands-on introduction to the principles of market research. Using the market research process as a framework, the authors explain how to collect and describe the necessary data and present the most important and frequently used quantitative analysis techniques, such as ANOVA, regression ...