Media Now: Understanding Media, Culture, and Technology
  • Release Date : 01 January 2015
  • Publisher : Cengage Learning
  • Genre : Business & Economics
  • Pages : 640 pages
  • ISBN 13 : 9781305533851
Ratings: 4
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Download or read book entitled Media Now: Understanding Media, Culture, and Technology by author: Joseph Straubhaar which was release on 01 January 2015 and published by Cengage Learning with total page 640 pages . This book available in PDF, EPUB and Kindle Format. Offering the most current coverage available, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 9e equips readers with a thorough understanding of how media technologies develop, operate, converge, and affect society. The text provides a comprehensive introduction to today's global media environment and ongoing developments in technology, culture, and critical theory that continue to transform the rapidly evolving industry−and impact your daily life. Focusing on the essential history, theories, concepts, and technical knowledge, MEDIA NOW develops readers' media literacy skills to prepare them for work in the expanding fields of the Internet, interactive media, and traditional media industries. In addition to vivid infographics and illustrations, the cutting-edge Ninth Edition includes the latest developments and trends in social media, e-publishing, policy changes for Internet governance, online privacy protection, online ad exchanges, the changing video game industry, and much more. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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