Marketing the Best Deal in Town

• Author : Nancy Rossiter
• Publisher : Chandos Publishing
• Release Date : 2008
• Total pages : 218
• ISBN : 9781843343066

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Summary : Aimed at professionals, practitioners and students of Library and Information Services, this book covers basic marketing tenets and terminology, how to go about setting up a marketing plan, and contemporary topics such as branding and marketing to women. It includes skill-building exercises, as well as case studies for students and ...

• Author : Nancy Rossiter
• Publisher : Elsevier
• Release Date : 2008-03-31
• Total pages : 236
• ISBN : 9781843343066

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Summary : This book covers basic marketing tenets and terminology, how to go about setting up a marketing plan, and contemporary topics such as branding and marketing to women. This book is illustrated throughout with successful strategies libraries are currently using to market their services. Skill-building exercises are included for students and ...

• Author : Nancy Rossiter
• Publisher : Unknown
• Release Date : 2008
• Total pages : 218
• ISBN : 9781843343066

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Summary : Read online Marketing written by Nancy Rossiter, published by which was released on 2008. Download full Marketing Books now! Available in PDF, ePub and Kindle....

• Author : United States. Congress. Senate. Committee on Interstate and Foreign Commerce
• Publisher : Unknown
• Release Date : 1957
• Total pages : 662
• ISBN : 9781843343066

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Summary : Read online Automobile Marketing Practices Finance and Insurance written by United States. Congress. Senate. Committee on Interstate and Foreign Commerce, published by which was released on 1957. Download full Automobile Marketing Practices Finance and Insurance Books now! Available in PDF, ePub and Kindle....

• Author : Daniel G. Dorner,G. E. Gorman,Philip J. Calvert
• Publisher : Facet Publishing
• Release Date : 2014-12-31
• Total pages : 256
• ISBN : 9781843343066

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Summary : If you want to provide an information service that truly fulfils your users' needs, this book is essential reading. Analysing and assessing the information needs of clients is key to the provision of effective service and appropriate collections in both face-to-face and virtual library services. The importance of information needs ...

• Author : Panos Mourdoukoutas,George J. Siomkos
• Publisher : Springer Science & Business Media
• Release Date : 2010-05-03
• Total pages : 104
• ISBN : 9781843343066

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Summary : Why are word-of-mouth campaigns effective for some products, while failing for others? Which group of consumers should be the target of viral marketing efforts, and how can you turn word of mouth into buzz? Panos Mourdoukoutas and George J Siomkos provide the answers! The transformation of a desire for a ...

• Author : Luisa Alvite,Leticia Barrionuevo
• Publisher : Elsevier
• Release Date : 2010-12-10
• Total pages : 218
• ISBN : 9781843343066

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Summary : This book reviews the quality and evolution of academic library services. It revises service trends offered by academic libraries and the challenge of enhancing traditional ones such as: catalogues, repositories and digital collections, learning resources centres, virtual reference services, information literacy and 2.0 tools. Studies the role of the university library ...

• Author : Africa S. Hands
• Publisher : American Library Association
• Release Date : 2014-12-17
• Total pages : 168
• ISBN : 9781843343066

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Summary : Whether they’re students taking the traditional path of entering college from high school, or adult first-time or re-entry students, navigating the admissions and financial aid process can be overwhelming for the college bound. Public libraries can help provide information and guidance for a successful start, and this book shows ...

• Author : Peggy Johnson
• Publisher : American Library Association
• Release Date : 2009
• Total pages : 407
• ISBN : 9781843343066

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Summary : Addresses the art of controlling and updating your library's collection. Discussions of the importance and logistics of electronic resources are integrated throughout the book....

• Author : Neil Wearne,Alison Morrison
• Publisher : Routledge
• Release Date : 2013-01-11
• Total pages : 256
• ISBN : 9781843343066

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Summary : Hospitality Marketing is a no-nonsense, practical book which has been revised and adapted for a wider market, including European and international examples. It shifts the major emphasis of hospitality marketing onto building a business from the inside by word-of-mouth rather than relying mostly on the endeavours of outside promotion. Hospitality ...

• Author : Pamela H. MacKellar
• Publisher : Information Today, Inc.
• Release Date : 2008
• Total pages : 406
• ISBN : 9781843343066

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Summary : An American librarian who has worked in a wide range of situations over the past quarter century, MacKellar offers a guide for people who find themselves working as a librarian but have had no training in the field. Among her topics are what libraries and librarians are, developing a collection, ...

• Author : David Abingodon
• Publisher : Thorogood Publishing
• Release Date : 2008-01-01
• Total pages : 212
• ISBN : 9781843343066

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Summary : How to skyrocket your profits – this treasure trove of a book is crammed full of time-tested strategies and techniques to help you to get more customers, get more out of your customers and to keep them coming back for more. This really is the ultimate, hands-on, ‘paint by numbers’ guide ...

• Author : Anonim
• Publisher : ScholarlyEditions
• Release Date : 2012-01-09
• Total pages : 193
• ISBN : 9781843343066

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Summary : Issues in Marketing / 2011 Edition is a ScholarlyEditions™ eBook that delivers timely, authoritative, and comprehensive information about Marketing. The editors have built Issues in Marketing / 2011 Edition on the vast information databases of ScholarlyNews.™ You can expect the information about Marketing in this eBook to be deeper than what you can access ...

• Author : Anonim
• Publisher : Unknown
• Release Date : 1974
• Total pages : 212
• ISBN : 9781843343066

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Summary : Read online Direct Marketing written by , published by which was released on 1974. Download full Direct Marketing Books now! Available in PDF, ePub and Kindle....

• Author : Jeff Slutsky
• Publisher : Simon and Schuster
• Release Date : 2007-09-18
• Total pages : 288
• ISBN : 9781843343066

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Summary : For any business owner, franchise operator, or marketing executive who seeks to increase sales while lowering marketing costs, Jeff Slutsky offers a new way of thinking. In this indispensable guide to getting more bang for your buck, the well-known marketing consultant tells business managers to think tactically and locally -- ...