Marketing the 21st Century Library

Written By Debra Lucas-Alfieri
Marketing the 21st Century Library
  • Publsiher : Chandos Publishing
  • Release : 14 May 2015
  • ISBN : 1780634544
  • Pages : 126 pages
  • Rating : /5 from reviews
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Download or read book entitled Marketing the 21st Century Library by author: Debra Lucas-Alfieri which was release on 14 May 2015 and published by Chandos Publishing with total page 126 pages . This book available in PDF, EPUB and Kindle Format. Although the 21st century library is competing with numerous web-based resources, its clients can benefit from using its research assistance, physical and online holdings, and physical space, so they need to understand what the library offers. Marketing the 21st Century Library systematically and concisely teaches students and practitioners how to and why they should market and promote academic libraries. Librarians need to use marketing not only to advertise and promote resources, but also to boost the profession and the role we play. The book introduces key marketing concepts, followed by the history of library marketing. Subsequent chapters guide readers through a series of tools and resources so they can create their own marketing plans, concluding with an exploration of resources, services and further readings. Includes web extras, tables, problem and solution exercises Contains extensive references to real-world examples of good practice Details practical examples and case summaries from leading libraries Explores the importance of marketing and promoting academic libraries Provides resources for readers to help create marketing plans

Marketing the 21st Century Library

Marketing the 21st Century Library
  • Author : Debra Lucas-Alfieri
  • Publisher : Chandos Publishing
  • Release Date : 2015-05-14
  • Total pages : 126
  • ISBN : 1780634544
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Summary : Although the 21st century library is competing with numerous web-based resources, its clients can benefit from using its research assistance, physical and online holdings, and physical space, so they need to understand what the library offers. Marketing the 21st Century Library systematically and concisely teaches students and practitioners how to ...

Exam Prep for Marketing the 21st Century Library

Exam Prep for  Marketing the 21st Century Library
  • Author : Anonim
  • Publisher : Unknown
  • Release Date : 2021-05-08
  • Total pages : 212
  • ISBN : 1780634544
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Summary : Read online Exam Prep for Marketing the 21st Century Library written by , published by which was released on . Download full Exam Prep for Marketing the 21st Century Library Books now! Available in PDF, ePub and Kindle....

Marketing Libraries in a Web 2 0 World

Marketing Libraries in a Web 2 0 World
  • Author : Réjean Savard
  • Publisher : Walter de Gruyter
  • Release Date : 2011
  • Total pages : 161
  • ISBN : 1780634544
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Summary : Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the ...

Collection Development and Management for 21st Century Library Collections

Collection Development and Management for 21st Century Library Collections
  • Author : Vicki L. Gregory
  • Publisher : American Library Association
  • Release Date : 2019-07-03
  • Total pages : 288
  • ISBN : 1780634544
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Summary : Packed with discussion questions, activities, suggested additional references, selected readings, and many other features that speak directly to students and library professionals, Gregory’s Collection Development and Management for 21st Century Library Collections is a comprehensive handbook that also shares myriad insightful ideas and approaches valuable to experienced practitioners. This ...

Marketing for Special and Academic Libraries

Marketing for Special and Academic Libraries
  • Author : Valerie S. Gordon,Patricia C. Higginbottom
  • Publisher : Rowman & Littlefield
  • Release Date : 2016-03-15
  • Total pages : 178
  • ISBN : 1780634544
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Summary : Here’s an easy-to-follow, practical, easily-implementable, 21st-Century marketing book for academic and special libraries. Written by two practicing librarians who are passionate about communicating with users, the book provides both the inspiration and drive to market your library and practical tips and suggestions on how to do that effectively. Topics ...

Marketing in the 21st Century

Marketing in the 21st Century
  • Author : Bruce David Keillor
  • Publisher : Greenwood Publishing Group
  • Release Date : 2007-01-01
  • Total pages : 1127
  • ISBN : 1780634544
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Summary : A comprehensive overview of current trends, issues, ideas, and practices that are changing the dynamics of marketing--featuring contributions from a global network of leading academics and practitioners....

Social Marketing in the 21st Century

Social Marketing in the 21st Century
  • Author : Alan R. Andreasen
  • Publisher : SAGE
  • Release Date : 2006
  • Total pages : 264
  • ISBN : 1780634544
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Summary : This text is well-grounded in scholarship, synthesizes a number of streams of thought, and then proposes thought-provoking applications for an existing approach to social and behavioral change through social marketing. It could be used with a number of courses and disciplines. The level of detail, use of various sources and ...

Reference and Information Services An Introduction 5th Edition

Reference and Information Services  An Introduction  5th Edition
  • Author : Linda C. Smith,Melissa A. Wong
  • Publisher : ABC-CLIO
  • Release Date : 2016-08-29
  • Total pages : 880
  • ISBN : 1780634544
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Summary : Thoroughly updated, this is the essential guide to one of the most fundamental fields in the library profession. It links you—and through you, your patrons—to the significant changes that have occurred in reference and information sciences with emphasis on the growth of digital content. • Provides a comprehensive text ...

Marketing and Outreach for the Academic Library

Marketing and Outreach for the Academic Library
  • Author : Bradford Lee Eden
  • Publisher : Rowman & Littlefield
  • Release Date : 2016-05-12
  • Total pages : 164
  • ISBN : 1780634544
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Summary : Volume 7 of the series Creating the 21st-Century Academic Library is focused on new approaches and initiatives in marketing the academic library, as well as the importance of outreach through partnerships and collaborations both internal and external to the library....

Library and Information Science in Developing Countries Contemporary Issues

Library and Information Science in Developing Countries  Contemporary Issues
  • Author : Tella, A.
  • Publisher : IGI Global
  • Release Date : 2011-11-30
  • Total pages : 335
  • ISBN : 1780634544
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Summary : The field of library and information science is experiencing significant and continued transformation as a result of advancements in digital technology. Adapting to new technologies is crucial for librarians and other information professionals, but there exists a particularly acute gap in technology adoption among developing countries. Library and Information Science ...

The 21st Century Elementary Library Media Program

The 21st Century Elementary Library Media Program
  • Author : Carl A. Harvey
  • Publisher : ABC-CLIO
  • Release Date : 2010
  • Total pages : 155
  • ISBN : 1780634544
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Summary : How do you accomplish a technology transformation at a time with limited budgets? What's the proper place for Web-placed social networking in the school library? What are the best practices for working together with students, parents, and educators? "The 21st Century Elementary Library Media Program" is an invaluable resource for ...

Marketing

Marketing
  • Author : Joel R. Evans,Barry Berman
  • Publisher : Atomic Dog Publishing
  • Release Date : 2009-07-01
  • Total pages : 898
  • ISBN : 1780634544
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Summary : The updated 11th edition of Evans and Berman's Marketing: Marketing in the 21st Century text continues its savvy transformation into a state-of-the-art multimedia package. The subtitle signifies the focus on marketing concepts essential for the future success of any organization or person, presented in a technologically advanced pedagogical format. As ...

Marketing Your Library

Marketing Your Library
  • Author : Carol Smallwood,,Vera Gubnitskaia,Kerol Harrod
  • Publisher : McFarland
  • Release Date : 2014-01-10
  • Total pages : 231
  • ISBN : 1780634544
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Summary : Concise, how-to case studies from practicing public, school, academic, and special librarians provide proven strategies to improve brand management, campaign organization, community outreach, media interaction, social media, and event planning and implementation. Intended for the novice and the old hand, individuals and large staffs, this valuable guide provides librarians with ...

Infographics

Infographics
  • Author : Beverley E. Crane
  • Publisher : Rowman & Littlefield
  • Release Date : 2015-12-17
  • Total pages : 206
  • ISBN : 1780634544
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Summary : Designed for librarians who work with all age levels from youngsters to seniors at all educational, reading and language backgrounds, who must fulfill responsibilities that run the gamut from instructing patrons on information literacy skills to using electronic tools to marketing the library to locating funding, Infographics: A Practical Guide ...

Creative Management of Small Public Libraries in the 21st Century

Creative Management of Small Public Libraries in the 21st Century
  • Author : Carol Smallwood
  • Publisher : Rowman & Littlefield
  • Release Date : 2014-12-23
  • Total pages : 316
  • ISBN : 1780634544
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Summary : Creative Management of Small Public Libraries in the 21st Century is an anthology on small public libraries as centers of communities serving populations under 25,000 that make up most of the public library systems in the United States. A wide selection of topics was sought from contributors with varied backgrounds reflecting ...