Handbook Of Marketing Strategy

Handbook Of Marketing Strategy

Author by : Venkatesh Shankar
Language : en
Publisher by : Edward Elgar Publishing
Format Available : PDF, ePub, Mobi
Total Read : 36
Total Download : 175
File Size : 55,7 Mb
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Description : This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocation, dynamics, branding, advertising, multichannel management, digital marketing and financial aspects of marketing. The Handbook comprises seven broad topics. Part I focuses on the conceptual and organizational aspects of marketing strategy while Part II deals with understanding competition. Customers and customer-based strategy, marketing strategy decisions, and branding and brand strategies are covered in the next three parts while Part VI looks at marketing strategy dynamics. The final part discusses the impact of marketing strategy on performance variables such as sales, market share, shareholder value and stakeholder value. All of the chapters in this Handbook offer in-depth analyses of research developments, provide frameworks for analyzing key issues, and highlight important unresolved problems in marketing strategy. Collectively, they provide a deep understanding of and key insights into the foundations, antecedents and consequences of marketing strategy. This compendium is an essential resource guide for researchers, doctoral students, practitioners, and consultants in the field of marketing strategy.


Marketing Strategy

Marketing Strategy

Author by : Steven P. Schnaars
Language : en
Publisher by : Simon and Schuster
Format Available : PDF, ePub, Mobi
Total Read : 46
Total Download : 129
File Size : 51,7 Mb
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Description : The essential marketing text for business students and professionals--updated and revised to accommodate rapid changes in the business world. First issued in 1991, Steven Schnaars's text combines a centrist approach to basic theory with real-world business examples. In clear and focused language, Schnaar focuses on the three Cs--customers, competition, and changing market trends.


Marketing Strategy And Management

Marketing Strategy And Management

Author by : Michael J. Baker
Language : en
Publisher by : Macmillan International Higher Education
Format Available : PDF, ePub, Mobi
Total Read : 34
Total Download : 517
File Size : 43,9 Mb
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Description : The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.


Export Marketing Strategy

Export Marketing Strategy

Author by : Shaoming Zou
Language : en
Publisher by : Business Expert Press
Format Available : PDF, ePub, Mobi
Total Read : 40
Total Download : 701
File Size : 51,6 Mb
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Description : If you find that the domestic market is saturated, exporting is a very important strategic initiative, and you need this book to understand everything inherent in export marketing. This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations.


The Marketing Strategy Desktop Guide

The Marketing Strategy Desktop Guide

Author by : Norton Paley
Language : en
Publisher by : Thorogood Publishing
Format Available : PDF, ePub, Mobi
Total Read : 40
Total Download : 809
File Size : 53,6 Mb
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Description : A valuable handbook on all aspects of marketing strategy, this essential book includes examples drawn from the world's most successful companies and provides key models to help you develop competitive strategies for the internet age.


Marketing Strategy

Marketing Strategy

Author by : Paul Fifield
Language : en
Publisher by : Routledge
Format Available : PDF, ePub, Mobi
Total Read : 55
Total Download : 635
File Size : 40,8 Mb
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Description : Marketing Strategy strips away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business. Marketing and strategy are about relationships between people and this is brought clearly into focus in the text. The marketing practitioner will find this an accomplished book on the role of the marketing director in the successful organization of the year 2000 and beyond. Managers, outside that specialism will be able to understand the pivotal role of marketing in the business strategy process while students will value the bridge it creates between academic theory and practical implementation of marketing in an increasingly competitive environment. Key aims of the book are: * developing a business strategy * devising a marketing strategy * implementing a marketing strategy


Marketing Strategies Tactics And Techniques

Marketing Strategies Tactics And Techniques

Author by : Stuart Clark Rogers
Language : en
Publisher by : Greenwood Publishing Group
Format Available : PDF, ePub, Mobi
Total Read : 79
Total Download : 713
File Size : 55,6 Mb
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Description : Presents essential information on marketing strategies, practical tactics, and career-enhancing techniques.


Readings In Marketing Strategy

Readings In Marketing Strategy

Author by : Victor J. Cook
Language : en
Publisher by : Course Technology
Format Available : PDF, ePub, Mobi
Total Read : 45
Total Download : 524
File Size : 41,5 Mb
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Description : Readings in Marketing Strategy, was assembled to provide students and teachers with a comprehensive set of readings useful in understanding and designing successful marketing strategies. It reflects the latest thinking of its well-respected authors, who believe that strategic marketing is taking a new direction in the 1990s. While strategic marketing continues to build on the solid foundations of customer and competitor analysis, it now must also integrate all the various functions of a business into a unified market-led perspective. Thirty of the 38 readings in this text are new to this edition.


Marketing Strategy

Marketing Strategy

Author by : O. C. Ferrell
Language : en
Publisher by : Nelson Education
Format Available : PDF, ePub, Mobi
Total Read : 41
Total Download : 474
File Size : 45,5 Mb
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Description : The powerful new MARKETING STRATEGY features its most aggressive case revision program to date. The fifth edition includes six all-new cases written specifically for the text and five new outside cases from Harvard Business School and the Ivey School of Business, while other cases have been updated and, in most cases, rewritten with a new focus. And for the first time, the book includes vibrant photographs and captions--making it an even more exciting read in 12 succinct chapters. MARKETING STRATEGY emphasizes teaching students to think and act like marketers. It presents strategy from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today--helping students develop a customer-oriented market strategy and market plan. Its practical approach to analyzing, planning, and implementing marketing strategies is based on the creative process involved in applying marketing concepts to the development and implementation of marketing strategy. An emphasis on critical thinking enables students to understand the essence of how marketing decisions fit together to create a coherent strategy. Well-grounded in developing and executing a marketing plan, the text offers a complete planning framework, thorough marketing plan worksheets, and a comprehensive marketing plan example for students to follow. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.


Marketing Strategy And Management

Marketing Strategy And Management

Author by :
Language : en
Publisher by : Macmillan International Higher Education
Format Available : PDF, ePub, Mobi
Total Read : 17
Total Download : 987
File Size : 55,7 Mb
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Description :


Marketing Strategy

Marketing Strategy

Author by :
Language : en
Publisher by :
Format Available : PDF, ePub, Mobi
Total Read : 37
Total Download : 106
File Size : 49,9 Mb
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Description :


Industrial Marketing Strategy

Industrial Marketing Strategy

Author by : Frederick E. Webster
Language : en
Publisher by : John Wiley & Sons
Format Available : PDF, ePub, Mobi
Total Read : 21
Total Download : 883
File Size : 41,5 Mb
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Description : Develop customer-focused, market-driven strategies for today's competitive marketplace. . . Industrial Marketing Strategy Widely regarded as a classic text in the field, Industrial Marketing Strategy, Third Edition shows you, as a practicing manager, how to develop the marketing strategies your business needs to succeed in a rapidly evolving global marketplace. This important book covers: The basic concepts of customer analysis, buying behavior, buyer-seller relationships, market segmentation and targeting, and positioning Proven, concrete, strategic management techniques-rather than a rote enumeration of the functions and institutions of industrial marketing Guidelines for implementing the value proposition through distribution and marketing communications The role of marketing in the broader context of business and corporate-level strategic planning Special sections on product development, national account management, customer service, information technology, and price signaling


Marketing Strategy

Marketing Strategy

Author by : Robert W. Palmatier
Language : en
Publisher by : Macmillan International Higher Education
Format Available : PDF, ePub, Mobi
Total Read : 41
Total Download : 204
File Size : 55,8 Mb
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Description : A brand new textbook with an innovative and exciting approach to marketing strategy. Moving away from the outdated 4Ps model to a new approach that reflects real-world companies responding to a differing and dynamic customer base. Research-based and action-orientated, it equips students with the tools to succeed in today's competitive markets.


Relationship Marketing

Relationship Marketing

Author by : Helen Peck
Language : en
Publisher by : Routledge
Format Available : PDF, ePub, Mobi
Total Read : 46
Total Download : 261
File Size : 47,7 Mb
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Description : Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies. Alongside 'Relationship Marketing: bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive Advantage: winning and keeping customers' this new title provides readers with insights into marketing in the 21st century. Major addition to relationship marketing literature Supports the relationship marketing titles that we already publish successfully Author team are amongst the UK's leading authorities in the sector


Successful Marketing Strategy For High Tech Firms

Successful Marketing Strategy For High Tech Firms

Author by : Eric Viardot
Language : en
Publisher by : Artech House
Format Available : PDF, ePub, Mobi
Total Read : 97
Total Download : 645
File Size : 41,6 Mb
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Description : Annotation This revised edition of the bestseller reflects the realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest technology. New material includes case studies on how high-tech giants came out of the tech market meltdown stronger and more competitive.


Digital Marketing Strategy

Digital Marketing Strategy

Author by : Simon Kingsnorth
Language : en
Publisher by : Kogan Page Publishers
Format Available : PDF, ePub, Mobi
Total Read : 78
Total Download : 450
File Size : 40,5 Mb
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Description : Effectively select, align and manage digital channels and operations using this second edition of the bestselling guide, Digital Marketing Strategy. This accessible, step-by-step framework enables the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives. Ranging from social media, SEO, content marketing and user experience, to customer loyalty, automation and personalization, this edition features cutting edge updates on marketing automation, messaging and email, online and offline integration, the power of technologies such as AI, plus new data protection and privacy strategies. Accompanied by downloadable templates and resources, Digital Marketing Strategy is an ideal road map for any marketer to streamline a digital marketing strategy for measurable, optimized results. Online resources include lecture slides, activity sheets, practical implementation guides and templates, which will be regularly updated to equip readers as digital marketing continues to evolve.


Marketing Strategy Text And Cases

Marketing Strategy Text And Cases

Author by : O. C. Ferrell
Language : en
Publisher by : Cengage Learning
Format Available : PDF, ePub, Mobi
Total Read : 40
Total Download : 648
File Size : 55,8 Mb
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Description : Thoroughly revised and updated, MARKETING STRATEGY, 6e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and photographs, the sixth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the text's signature student-friendly style, the sixth edition covers essential points without getting bogged down in industry jargon--all in a succinct 10 chapters. Available with InfoTrac Student Collections http://gocengage.com/infotrac. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.


International Marketing Strategy

International Marketing Strategy

Author by : Frank Bradley
Language : en
Publisher by : Pearson Education
Format Available : PDF, ePub, Mobi
Total Read : 35
Total Download : 327
File Size : 53,5 Mb
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Description : This book is structured around a comprehensive five stage managerial model of international marketing decision making at all stages of the enterprise life cycle. It is based on the most recent research.


Chinese Economic Transition And International Marketing Strategy

Chinese Economic Transition And International Marketing Strategy

Author by : Shaomin Li
Language : en
Publisher by : Greenwood Publishing Group
Format Available : PDF, ePub, Mobi
Total Read : 67
Total Download : 101
File Size : 55,5 Mb
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Description : Analyzes the impact of economic transition in China on international marketing strategies across multiple industries.


Marketing Strategy

Marketing Strategy

Author by : Mark E. Hill
Language : en
Publisher by : SAGE
Format Available : PDF, ePub, Mobi
Total Read : 47
Total Download : 628
File Size : 45,5 Mb
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Description : Marketing Strategy: The Thinking Involved is an innovative text that holds that marketing thinking leads to effective marketing strategy. It goes beyond simply introducing students to concepts and theories in the field by providing them with tools and methods to develop marketing thinking and questioning skills that will help them apply the concepts to real-life marketing strategy issues. As the chapters progress, the questions develop towards higher levels and more specialized inquiry, helping students acquire the skills needed in the practice of marketing. The book contains a wealth of pedagogy to support this active learning approach.


Marketing Strategy

Marketing Strategy

Author by : David Mercer
Language : en
Publisher by : SAGE
Format Available : PDF, ePub, Mobi
Total Read : 59
Total Download : 247
File Size : 45,5 Mb
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Description : Marketing Strategy is a unique introduction to marketing strategy development. The volume adds future studies methodology to traditional methods of environmental analysis, and presents a marketing approach for dealing effectively with the increasingly dynamic business environment. Paradoxically, the fast-changing business environment of today requires a longer planning horizon than the short-and- medium term typically covered by environmental analysis. Marketing Strategy provides this by supplementing traditional environmental analysis - for example, scanning and market research - with future studies methodology - for example, forecasting and scenarios. It shows how these powerful techniques and insights can b


Marketing Strategy Implementation

Marketing Strategy Implementation

Author by : Ben M. Enis
Language : en
Publisher by : Marketing Classics Press
Format Available : PDF, ePub, Mobi
Total Read : 76
Total Download : 992
File Size : 50,8 Mb
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Description :


E Marketing Strategy

E Marketing Strategy

Author by : Ian Chaston
Language : en
Publisher by :
Format Available : PDF, ePub, Mobi
Total Read : 84
Total Download : 505
File Size : 44,8 Mb
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Description : A concise, practical and contemporary introduction to the core concepts of E-Marketing Strategy, designed to provide students with an understanding of how e-marketers can use marketing management concepts to guide the effective operation of e-commerce strategies. This text examines the impact of e-commerce, e-buyer behaviour, positioning, competitive advantage and promotion on the web, and provides guidance on developing successful e-marketing plans. Pedagogically-enhanced throughout with illustrative examples, case studies and assessment material.