Marketing Services and Resources in Information Organizations

Written By Zhixian George Yi
Marketing Services and Resources in Information Organizations
  • Publsiher : Chandos Publishing
  • Release : 20 September 2017
  • ISBN : 0081008147
  • Pages : 154 pages
  • Rating : /5 from reviews
GET THIS BOOKMarketing Services and Resources in Information Organizations


Download or read book entitled Marketing Services and Resources in Information Organizations by author: Zhixian George Yi which was release on 20 September 2017 and published by Chandos Publishing with total page 154 pages . This book available in PDF, EPUB and Kindle Format. With the rapid development of information and communication technology and increasingly intense competition with other organizations, information organizations face a pressing need to market their unique services and resources and reach their user bases in the digital age. Marketing Services and Resources in Information Organizations explores a variety of important and useful topics in information organisations based on the author’s marketing courses and his empirical studies on Australian academic librarians’ perceptions of marketing services and resources. This book provides an introduction to marketing, the marketing process, and marketing concepts, research, mix and branding, and much more. Readers will learn strategic marketing planning, implementation, and evaluation, effective techniques for promoting services and resources, and effective social media and Web 2.0 tools used to promote services and resources. Marketing Services and Resources in Information Organizations is survey-based, theoretical and practical. The advanced statistical techniques used in this book distinguish the findings from other survey research products in the marketing field, and will be useful to practitioners when they consider their own marketing strategies. This book provides administrators, practitioners, instructors, and students at all levels with effective marketing techniques, approaches, and strategies as it looks at marketing from multiple perspectives. Dr. Zhixian (George) Yi is a Leadership Specialization Coordinator and Ph.D. supervisor in the School of Information Studies at Charles Sturt University, Australia. He received a doctorate in information and library sciences and a PhD minor in educational leadership from Texas Woman’s University, and he was awarded his master’s degree in information science from Southern Connecticut State University. In 2009, he was awarded the Eugene Garfield Doctoral Dissertation Fellowship from Beta Phi Mu, the International Library and Information Studies Honor Society. He was selected for inclusion into Who’s Who in America in 2010. Examines effective marketing techniques, approaches and strategies Studies marketing from multiple perspectives Empirical-based, theoretical, and practical Systematic and comprehensive

Marketing Services and Resources in Information Organizations

Marketing Services and Resources in Information Organizations
  • Author : Zhixian George Yi
  • Publisher : Chandos Publishing
  • Release Date : 2017-09-20
  • Total pages : 154
  • ISBN : 0081008147
GET BOOK

Summary : With the rapid development of information and communication technology and increasingly intense competition with other organizations, information organizations face a pressing need to market their unique services and resources and reach their user bases in the digital age. Marketing Services and Resources in Information Organizations explores a variety of important ...

Advertising Section of Marketing Service Organizations and Membership Roster of the American Marketing Association

Advertising Section of Marketing Service Organizations and Membership Roster of the American Marketing Association
  • Author : American Marketing Association
  • Publisher : Unknown
  • Release Date : 1981
  • Total pages : 212
  • ISBN : 0081008147
GET BOOK

Summary : Read online Advertising Section of Marketing Service Organizations and Membership Roster of the American Marketing Association written by American Marketing Association, published by which was released on 1981. Download full Advertising Section of Marketing Service Organizations and Membership Roster of the American Marketing Association Books now! Available in PDF, ePub and ...

Directory of Hawaii s Scientific Resources

Directory of Hawaii s Scientific Resources
  • Author : Anonim
  • Publisher : Unknown
  • Release Date : 2021-06-15
  • Total pages : 212
  • ISBN : 0081008147
GET BOOK

Summary : Read online Directory of Hawaii s Scientific Resources written by , published by which was released on . Download full Directory of Hawaii s Scientific Resources Books now! Available in PDF, ePub and Kindle....

Miscellaneous Publication

Miscellaneous Publication
  • Author : Anonim
  • Publisher : Unknown
  • Release Date : 1927
  • Total pages : 212
  • ISBN : 0081008147
GET BOOK

Summary : Read online Miscellaneous Publication written by , published by which was released on 1927. Download full Miscellaneous Publication Books now! Available in PDF, ePub and Kindle....

United States European Community Trade Resources

United States European Community Trade Resources
  • Author : John S. Gordon,Timothy Harper
  • Publisher : John Wiley & Sons Incorporated
  • Release Date : 1993-11
  • Total pages : 404
  • ISBN : 0081008147
GET BOOK

Summary : An instant ``export rolodex'' listing thousands of key individuals, businesses, agencies and organizations dedicated to European Community (EC) trade including U.S. law firms, consultants and trading companies, translators and interpreters, advertising agencies, foreign trade organizations, conferences and trade shows and much more. Each chapter on an EC member commences ...

South African Journal of Library and Information Science

South African Journal of Library and Information Science
  • Author : Anonim
  • Publisher : Unknown
  • Release Date : 1996
  • Total pages : 212
  • ISBN : 0081008147
GET BOOK

Summary : Read online South African Journal of Library and Information Science written by , published by which was released on 1996. Download full South African Journal of Library and Information Science Books now! Available in PDF, ePub and Kindle....

Scientific and Technical Organizations and Agencies Directory

Scientific and Technical Organizations and Agencies Directory
  • Author : Margaret Labash Young
  • Publisher : Gale / Cengage Learning
  • Release Date : 1987
  • Total pages : 1670
  • ISBN : 0081008147
GET BOOK

Summary : Read online Scientific and Technical Organizations and Agencies Directory written by Margaret Labash Young, published by Gale / Cengage Learning which was released on 1987. Download full Scientific and Technical Organizations and Agencies Directory Books now! Available in PDF, ePub and Kindle....

Directory Information Service

Directory Information Service
  • Author : Anonim
  • Publisher : Unknown
  • Release Date : 1981
  • Total pages : 212
  • ISBN : 0081008147
GET BOOK

Summary : Read online Directory Information Service written by , published by which was released on 1981. Download full Directory Information Service Books now! Available in PDF, ePub and Kindle....

Information Industry Directory

Information Industry Directory
  • Author : Anonim
  • Publisher : Unknown
  • Release Date : 2009
  • Total pages : 212
  • ISBN : 0081008147
GET BOOK

Summary : Read online Information Industry Directory written by , published by which was released on 2009. Download full Information Industry Directory Books now! Available in PDF, ePub and Kindle....

The Burwell Directory of Information Brokers

The Burwell Directory of Information Brokers
  • Author : Anonim
  • Publisher : Unknown
  • Release Date : 1991
  • Total pages : 212
  • ISBN : 0081008147
GET BOOK

Summary : Read online The Burwell Directory of Information Brokers written by , published by which was released on 1991. Download full The Burwell Directory of Information Brokers Books now! Available in PDF, ePub and Kindle....

The Source Directory of Predicasts Inc

The Source Directory of Predicasts  Inc
  • Author : Anonim
  • Publisher : Unknown
  • Release Date : 1980
  • Total pages : 212
  • ISBN : 0081008147
GET BOOK

Summary : Read online The Source Directory of Predicasts Inc written by , published by which was released on 1980. Download full The Source Directory of Predicasts Inc Books now! Available in PDF, ePub and Kindle....

Directory of United Nations Databases and Information Systems

Directory of United Nations Databases and Information Systems
  • Author : United Nations. Advisory Committee for the Co-ordination of Information Systems
  • Publisher : Unknown
  • Release Date : 1990
  • Total pages : 484
  • ISBN : 0081008147
GET BOOK

Summary : Read online Directory of United Nations Databases and Information Systems written by United Nations. Advisory Committee for the Co-ordination of Information Systems, published by which was released on 1990. Download full Directory of United Nations Databases and Information Systems Books now! Available in PDF, ePub and Kindle....

Student Involvement Guide to Accompany Marketing Principles the Management Process

Student Involvement Guide to Accompany Marketing Principles   the Management Process
  • Author : Dev Pathak
  • Publisher : Unknown
  • Release Date : 1977
  • Total pages : 139
  • ISBN : 0081008147
GET BOOK

Summary : Read online Student Involvement Guide to Accompany Marketing Principles the Management Process written by Dev Pathak, published by which was released on 1977. Download full Student Involvement Guide to Accompany Marketing Principles the Management Process Books now! Available in PDF, ePub and Kindle....

Encyclopedia of Governmental Advisory Organizations 1986 87

Encyclopedia of Governmental Advisory Organizations 1986 87
  • Author : Denise M. Allard
  • Publisher : Gale Cengage
  • Release Date : 1985
  • Total pages : 1133
  • ISBN : 0081008147
GET BOOK

Summary : Read online Encyclopedia of Governmental Advisory Organizations 1986 87 written by Denise M. Allard, published by Gale Cengage which was released on 1985. Download full Encyclopedia of Governmental Advisory Organizations 1986 87 Books now! Available in PDF, ePub and Kindle....

Yearbook of International Organizations

Yearbook of International Organizations
  • Author : Anonim
  • Publisher : Unknown
  • Release Date : 2000
  • Total pages : 212
  • ISBN : 0081008147
GET BOOK

Summary : Read online Yearbook of International Organizations written by , published by which was released on 2000. Download full Yearbook of International Organizations Books now! Available in PDF, ePub and Kindle....