- Author : Montague Brown
- Release Date : 25 September 1992
- Publisher : Jones & Bartlett Learning
- Genre : Political Science
- Pages : 213 pages
- ISBN 13 : 0834203022
Download or read book entitled Health Care Marketing Management by author: Montague Brown which was release on 25 September 1992 and published by Jones & Bartlett Learning with total page 213 pages . This book available in PDF, EPUB and Kindle Format. This informative guide to marketing offers you a wealth of ideas for survivingand thrivingin the tough competition of health care today. You'll learn about marketing approaches through a wide range of programsmarket segmentation, product line marketing, marketing physician services, using PR, advertising, building patient loyalty, the hospital product mix, outcome marketing, & more. With Health Care Marketing Management on hand, you'll have a guide to the most successful up-to-date strategies & techniques. You'll be able to sort through the confusion surrounding health care marketingand select the right methods for your organization.