Marketing Library and Information Services International Perspectives

Written By IFLA
Marketing Library and Information Services  International Perspectives
  • Publsiher : Walter de Gruyter
  • Release : 01 January 2006
  • ISBN : 3598440197
  • Pages : 435 pages
  • Rating : /5 from reviews
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Download or read book entitled Marketing Library and Information Services International Perspectives by author: IFLA which was release on 01 January 2006 and published by Walter de Gruyter with total page 435 pages . This book available in PDF, EPUB and Kindle Format. The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in this book, provides a broad spectrum on the topic. This book will thus prove immensely useful, helping both working librarians and future librarians to understand vital issues relating to the marketing of library and information services at the local, national and international level. The book is divided into the following six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.

Marketing Library and Information Services International Perspectives

Marketing Library and Information Services  International Perspectives
  • Author : IFLA
  • Publisher : Walter de Gruyter
  • Release Date : 2006-01-01
  • Total pages : 435
  • ISBN : 3598440197
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Summary : The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in this book, provides a ...

Library Marketing Basics

Library Marketing Basics
  • Author : Mark Aaron Polger
  • Publisher : Rowman & Littlefield
  • Release Date : 2019-03-26
  • Total pages : 332
  • ISBN : 3598440197
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Summary : Library Marketing Basics is an accessible, step-by-step, easy to understand, and “hands on” resource for any librarian who is interested in learning basic marketing tips to raise the profile of their library. It is designed for beginners who are new to library marketing....

Strategic Marketing in Library and Information Science

Strategic Marketing in Library and Information Science
  • Author : Linda S Katz
  • Publisher : Routledge
  • Release Date : 2013-03-07
  • Total pages : 270
  • ISBN : 3598440197
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Summary : Combine marketing and strategic planning techniques to make your library more successful! With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this book examines the current and quite limited state of marketing by LIS practitioners and institutions. It ...

Marketing Library Services

Marketing Library Services
  • Author : Anonim
  • Publisher : Unknown
  • Release Date : 198?
  • Total pages : 69
  • ISBN : 3598440197
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Summary : Read online Marketing Library Services written by , published by which was released on 198?. Download full Marketing Library Services Books now! Available in PDF, ePub and Kindle....

Marketing Libraries in a Web 2 0 World

Marketing Libraries in a Web 2 0 World
  • Author : Réjean Savard
  • Publisher : Walter de Gruyter
  • Release Date : 2011
  • Total pages : 161
  • ISBN : 3598440197
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Summary : Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the ...

The Marketing of Library and Information Services

The Marketing of Library and Information Services
  • Author : Blaise Cronin
  • Publisher : London : Aslib
  • Release Date : 1981
  • Total pages : 360
  • ISBN : 3598440197
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Summary : Principles and practice of marketing; The application of marketing principles to the management of library and information services; Marketing practice; Marketing research; Marketing as communication; Co-operation and co-ordination....

Creative Library Marketing and Publicity

Creative Library Marketing and Publicity
  • Author : Robert J. Lackie,M. Sandra Wood
  • Publisher : Rowman & Littlefield
  • Release Date : 2015-09-17
  • Total pages : 204
  • ISBN : 3598440197
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Summary : Creative Library Marketing and Publicity: Best Practices shares the success of libraries of various sizes and types—small to large public, academic, and school libraries, systems, and organizations. Each best-practice scenario describes a library’s successful experience with marketing, branding, and promoting a library service or program, providing information about ...

Marketing Library and Information Services

Marketing Library and Information Services
  • Author : Dinesh K. Gupta
  • Publisher : Walter de Gruyter
  • Release Date : 2006
  • Total pages : 419
  • ISBN : 3598440197
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Summary : The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in this book, provides a ...

Marketing Library and Information Services II

Marketing Library and Information Services II
  • Author : Dinesh K. Gupta,Christie Koontz,Angels Massisimo
  • Publisher : Walter de Gruyter
  • Release Date : 2013-06-25
  • Total pages : 423
  • ISBN : 3598440197
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Summary : With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services ...

Marketing the 21st Century Library

Marketing the 21st Century Library
  • Author : Debra Lucas-Alfieri
  • Publisher : Chandos Publishing
  • Release Date : 2015-05-14
  • Total pages : 126
  • ISBN : 3598440197
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Summary : Although the 21st century library is competing with numerous web-based resources, its clients can benefit from using its research assistance, physical and online holdings, and physical space, so they need to understand what the library offers. Marketing the 21st Century Library systematically and concisely teaches students and practitioners how to ...

Marketing Today s Academic Library

Marketing Today s Academic Library
  • Author : Brian Scott Mathews
  • Publisher : American Library Association
  • Release Date : 2009
  • Total pages : 171
  • ISBN : 3598440197
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Summary : In this study, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely....

Marketing Concepts for Libraries and Information Services

Marketing Concepts for Libraries and Information Services
  • Author : Eileen Elliott De Sáez
  • Publisher : Unipub
  • Release Date : 1993
  • Total pages : 145
  • ISBN : 3598440197
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Summary : SUMARIO: what is marketing?; the corporate mission; marketing strategies for librarians and information professionals; the marketing mix; promotion and public relations; market segmentation; marketing research and market research; corporate identity and corporate image; the marketing plan. -- RESUMEN: The most successful organizations in a fast changing world are those that ...

Marketing Library Services

Marketing Library Services
  • Author : Anonim
  • Publisher : Unknown
  • Release Date : 2007
  • Total pages : 212
  • ISBN : 3598440197
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Summary : Read online Marketing Library Services written by , published by which was released on 2007. Download full Marketing Library Services Books now! Available in PDF, ePub and Kindle....

Marketing Libraries and Library Services

Marketing Libraries and Library Services
  • Author : Anonim
  • Publisher : Unknown
  • Release Date : 1984
  • Total pages : 212
  • ISBN : 3598440197
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Summary : Read online Marketing Libraries and Library Services written by , published by which was released on 1984. Download full Marketing Libraries and Library Services Books now! Available in PDF, ePub and Kindle....

Future driven Library Marketing

Future driven Library Marketing
  • Author : Darlene E. Weingand
  • Publisher : American Library Association
  • Release Date : 1998
  • Total pages : 189
  • ISBN : 3598440197
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Summary : Future-Driven Library Marketing goes beyond marketing-as-usual and offers a unique and practical program to position and market the library as the chosen information provider for all its customers. The strategies that will effectively market the library are future driven - they position the library, its products, and services for success ...