- Author : IFLA
- Release Date : 01 January 2006
- Publisher : Walter de Gruyter
- Genre : Language Arts & Disciplines
- Pages : 435 pages
- ISBN 13 : 9783598440199
Download or read book entitled Marketing Library and Information Services: International Perspectives by author: IFLA which was release on 01 January 2006 and published by Walter de Gruyter with total page 435 pages . This book available in PDF, EPUB and Kindle Format. The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in this book, provides a broad spectrum on the topic. This book will thus prove immensely useful, helping both working librarians and future librarians to understand vital issues relating to the marketing of library and information services at the local, national and international level. The book is divided into the following six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.