Description : Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriter’s Toolkit book will sharpen your copywriting skills whatever your level. Introduces essential conceptual strategies and key writing techniques for result-driven copy Provides practical advice on writing for specific media including: print, radio, TV, websites, blogs, social media, ambient, digital, direct mail, product packaging, and viral marketing Covers all areas of copy development: on-strategy and on-target messaging; headline and slogan creation; brand personality and tone of voice; broadcast production conceptualization and print / digital typesetting consideration Presents innovative visual examples from exciting multimedia campaigns, comments from copywriters at world-renowned agencies, inspiring radio scripts, TV scripts and storyboards, effective blog posts, imaginative package copy, and more Shares invaluable writing tips and insights from award-winning copywriters currently at global agencies Includes supplementary website an instructor’s manual, sample syllabus, PowerPoint presentations, and creative assignments, as well as student study aids, flashcards, podcasts and/or webinars by the author, and links to sample and featured campaigns, agencies, and related videos
Description : A fan favorite from New York Times bestselling author Suzanne Brockmann, originally published in 1997. FBI agent John Miller is on the trail of a notorious female serial killer, and he can't blow his cover to anyone. Not even the beguiling Mariah Carver, who unwittingly entangles herself in a web of deadly deceit. John can't deny that sweet, sensual Mariah is the woman he's been waiting for, but he can't act on the passion that he feels for her. He's poised to wed the woman suspected of being the ruthless Black Widow, who marries—then murders—her victims…
Description : Helps women who tend to be attracted to emotionally unavailable or abusive men to recognize and change the way they love through case histories and gentle advice. Reissue.
Description : A fan favorite from New York Times bestselling author Suzanne Brockmann. When Pete Taylor first offers his services as a bodyguard, Annie Morrow wants nothing to do with him. She's sure that the death threats against her aren't serious. After all, while the artifact she's working on is valuable, it's certainly not worth killing for. But after someone does make an attempt on her life, Annie is glad to have Pete around. She owes him her life, and suddenly, she's beginning to believe in heroes again. And Pete is now the only person she can allow herself to trust. Originally published in 1994.
Description : Describes thousands of markets for writers, covering magazines, publishers, syndicates, and contests; with information on submission requirements, pay scale, and freelance work, and listings of editors and agents.
Description : Eugene Blake Is Back! (Take advantage of your FREE copy of Book 1 - just click on the author link above.) When Eugene fills out an online dating profile he does not expect it to lead to his next case. But his search for love triggers a mystery involving a glamorous (straight-to-video) movie actress, a shadowy society known as The Brotherhood of Broken Hearts and a fictitious 1940s New York detective. Oh, and he might just fall in love along the way. This all means that Eugene is forced to put on his raincoat and head out into the rain-soaked city again. Captivating, inventive and mysterious, The Fat Detective in Love is the second exciting book in the Eugene Blake trilogy by London novelist Christian Hayes. Read now to find how Eugene's journey as the most under-qualified detective in London continues...
Description : The obsession of a toxic relationship can have the same enticement as drugs or alcohol. The pattern echoes time and time again: a new significant other draws you into a new relationship that starts off loving and alluring only to develop into a hurtful or abusive cycle. People who have a healthy understanding of "true love" do not tolerate this kind of pain. He or she will move on in search of a healthier bond. It's an unhealthy view on love that will rationalize the toxic behavior and cling to the relationship long after it should have ended. Like any other addiction, those hooked on a toxic love have no control over excessive urges to text, call, manipulate or beg for love, attention and affection. They want help. They want to end the pain and recover, but it's just like trying to shake a drug habit. In Addicted to Pain, author and relationship expert Rainie Howard reveals the truths every woman needs to heal from a toxic relationship and return to a life rich with purpose and fulfillment. This all-in-one spiritual guide provides daily insight on love addiction and a healing plan to help you recover from the overwhelming effects of a toxic relationship.