Description : This life-changing manifesto shows how you have the potential to make a huge difference wherever you are. Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas. In Linchpin, he turns his attention to the individual, and explains how anyone can make a significant impact within their organization. There used to be two teams in every workplace: management and labor. Now there's a third team, the linchpins. These people figure out what to do when there's no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art. Have you ever found a shortcut that others missed? Seen a new way to resolve a conflict? Made a connection with someone others couldn't reach? Even once? Then you have what it takes to become indispensable, by overcoming the resistance that holds people back. Linchpin will show you how to join the likes of... · Keith Johnson, who scours flea markets across the country to fill Anthropologie stores with unique pieces. · Jason Zimdars, a graphic designer who got his dream job at 37signals without a résumé. · David, who works at Dean and Deluca coffee shop in New York. He sees every customer interaction as a chance to give a gift and is cherished in return. As Godin writes, "Every day I meet people who have so much to give but have been bullied enough or frightened enough to hold it back. It's time to stop complying with the system and draw your own map. You have brilliance in you, your contribution is essential, and the art you create is precious. Only you can do it, and you must."
Description : Presents a multifaceted model of understanding, which is based on the premise that people can demonstrate understanding in a variety of ways.
Description : Drawing from a variety of experts in an industry that has seen major disruptions and technology advancements since the third edition, The Movie Business Book offers a comprehensive, authoritative overview of this fascinating, global business. A must-read for film students and industry newcomers, this new edition features key movers and shakers, such as filmmaker-actor Jay Duplass, (The Puffy Chair, Cyrus), Marvel Studios President Kevin Feige, Walt Disney Studios Chairman Alan Horn, director Doug Liman (Edge of Tomorrow, Mr. and Mrs. Smith, Bourne Identity), National Amusements President Shari E. Redstone, Warner Bros. Pictures Worldwide Marketing Executive Vice President Blair Rich, and many others. A definitive sourcebook, it covers the nuts-and-bolts details about financing, revenue streams, marketing, globalization, micro-budgets and much more.
Description : Our original Foundation PHP for Flash title was rightly regarded as a must-have when it came to wanting to learn just how to make your Flash sites make use of backend technologies, that was published way back in the days of Flash 5 and PHP 4, and things move pretty fast in the world of web design! This latest, completely rewritten, edition again brings together three of the web's hottest technologies—Flash, the server-side language PHP, and the MySQL database system. We’ve brought things back up to date, using ActionScript 2.0, PHP 5.0, and MySQL 4.1, the book has been designed to be version-neutral. In other words, you can be confident that you’re working with the latest standards, but that your applications won’t break if deployed on an older server. The book also provides a brief introduction to an alternative database system, SQLite, which is now automatically bundled with PHP 5 and requires no installation. At each stage of the book you’ll be given an overview of a new area of PHP/MySQL, introducing you to the syntax while showing how it compares to ActionScript, and how it integrates with Flash to produce increasingly complicated applications. For example, earlier chapters cover things such as getting data from PHP to Flash and back again, variables, arrays, string manipulation, validating user input, and feedback forms. Later on, it moves on to more advanced subjects such as creating databases via the MySQL console and via phpMyAdmin, manipulating database data via a Flash interface, displaying data from an RSS feed in Flash, persisting data with sessions, and creating a full blown content management system. In addition, to get you up and running, the book features a detailed guide to setting up your environment—PHP, MySQL, and the Apache web server—along with extensive troubleshooting information. PHP is the language of choice on nearly 18 million domains, and MySQL has more than five million active users, including industry leaders like Google, the Associated Press, Sony, and NASA. They’re open-source and free; and with the help of this book, you’ll see that they’re easy and fun to learn.
Description : Introduces readers to the dramatic events, notable people, and special customs and traditions that have shaped many of the world's countries, with each volume covering a specific country and offering a concise history of the struggles and triumphs of the peoples and cultures that have called that country home.
Description : Most organizations are stuck in a rut. On one hand, they understand all the good things that will come with growth. On the other, they’re petrified that growth means change, and change means risk, and risk means death. Nobody wants to screw up and ruin a good thing, so most companies (and individuals) just keep trying to be perfect at the things they’ve always done. In 2003, Seth Godin’s Purple Cow challenged organizations to become remarkable—to drive growth by standing out in a world full of brown cows. It struck a huge chord and stayed on the Business-Week bestseller list for nearly two years. You can hear countless brainstorming meetings where people refer to purple cows and say things like, “That’s not good enough. We need to create a big moo!” But how do you create a big moo—an insight so astounding that people can’t help but remark on it, like digital TV recording (TiVo) or overnight shipping (FedEx), or the world’s best vacuum cleaner (Dyson)? Godin worked with thirty-two of the world’s smartest thinkers to answer this critical question. And the team—with the likes of Tom Peters, Malcolm Gladwell, Guy Kawasaki, Mark Cuban, Robyn Waters, Dave Balter, Red Maxwell, and Randall Rothenberg on board—created an incredibly useful book that’s fun to read and perfect for groups to share, discuss, and apply. The Big Moo is a simple book in the tradition of Fish and Don’t Sweat the Small Stuff. Instead of lecturing you, it tells stories that stick to your ribs and light your fire. It will help you to create a culture that consistently delivers remarkable innovations.
Description : Complete Investigative Toolkit for Metal Failure-Design or Process Whether the problem is corrosion on the working surfaces of valuable or life-essential machinery, breakdowns in linchpin equipment, or life-threatening faults in air- or spacecraft, the causes must be found so that future disasters may be prevented. Metallurgy of Failure Analysis puts the tools for finding the answers in your hands. A complete guide to all types of metal failure, both design and process, it features: coverage of faults due to casting, forging, welding, machining, and heat treatment; analysis of the concepts and mechanisms of fatigue, stress corrosion, hydrogen embrittlement, and more; remedial measure for corrosion, overload, fatigue, and wear; investigative procedures including destructive, nondestructive, and fractographic analysis.
Description : In this searing polemic, Lee Edelman outlines a radically uncompromising new ethics of queer theory. His main target is the all-pervasive figure of the child, which he reads as the linchpin of our universal politics of “reproductive futurism.” Edelman argues that the child, understood as innocence in need of protection, represents the possibility of the future against which the queer is positioned as the embodiment of a relentlessly narcissistic, antisocial, and future-negating drive. He boldly insists that the efficacy of queerness lies in its very willingness to embrace this refusal of the social and political order. In No Future, Edelman urges queers to abandon the stance of accommodation and accede to their status as figures for the force of a negativity that he links with irony, jouissance, and, ultimately, the death drive itself. Closely engaging with literary texts, Edelman makes a compelling case for imagining Scrooge without Tiny Tim and Silas Marner without little Eppie. Looking to Alfred Hitchcock’s films, he embraces two of the director’s most notorious creations: the sadistic Leonard of North by Northwest, who steps on the hand that holds the couple precariously above the abyss, and the terrifying title figures of The Birds, with their predilection for children. Edelman enlarges the reach of contemporary psychoanalytic theory as he brings it to bear not only on works of literature and film but also on such current political flashpoints as gay marriage and gay parenting. Throwing down the theoretical gauntlet, No Future reimagines queerness with a passion certain to spark an equally impassioned debate among its readers.
Description : When her granddaughter was accepted to Naropa University, the celebrated author Pema Chödrön promised that she’d speak at the commencement ceremony. Fail, Fail Again, Fail Better contains the wisdom shared on that day. “What do we do when life doesn’t go the way we hoped?” begins Pema “We say, ‘I’m a failure.” But what if failing wasn’t just “okay,” but the most direct way to becoming a more complete, loving, and fulfilled human being? Through the insights of her own teachers and life journey, Pema Chödrön offers us her heartfelt advice on how to face the unknown—in ourselves and in the world—and how our missteps can open our eyes to see new possibilities and purpose. For Pema’s millions of readers, prospective graduates, or anyone at a life crossroads, this gem of clarity and reassurance is sure to find a welcome place in many a kitchen, office, and backpack.
Description : Offers listening tools and techniques to make employees, bosses, and clients more willing to agree with proposals.