Description : A guide to the features of Adobe InDesign covers such topics as building pages, entering and importing text, character settings, images and graphic frames, working with color, managing and editing text, printing and exporting, and adding interactivity.
Description : Written by an industry professional with over 20 years' experience of training in electronic publishing software, InDesign in easy steps breaks down this versatile, user-friendly page layout software into a straightforward, manageable and logical series of learning events. If your aim is to get started with the basics, become a competent and confident user, and then to master InDesign - this book is for you. The book builds from the basics, such as the Working Environment, Building Pages, Text, character and Paragraph settings. Then, it continues to cover more and more of the extensive range of functionality InDesign has to offer. By following the book's logical structure you can develop the core skills needed to master the software. Areas covered include: Tables and Tabs; Table of Contents, Indexing and Books; Printing and Exporting; Transformations and Transparency; Paths and the Pen Tool. For both Windows & Mac users.
Description : Whether you are already in a marketing job, aspire to having one or want to grow your business, Effective Marketing in easy steps will help you to become a successful marketer. By keeping it simple, Catriona MacKay has combined her own business experience with established best practice to give you a practical guide to marketing. Her great marketing tips and advice will help you: • write a successful marketing plan • avoid making costly mistakes • encourage good marketing practice at work • use what you know to make your business grow • devise effective marketing for today's market including how to use online resources Essential for those who want to grasp the key marketing skills without getting bogged down in academic theories. Includes worksheets to get you started. Contents Customers, Competitors & All That JazzA Snapshot In TimeThe Marketer's ToolboxFollow Me ... I Have A Plan!King Pee (Products & Services)Queen Pee (Pricing)Prince Pee (Promotion)Princess Pee (Place)All The Litte Pees (Process, People)Come Closer, Come CloserOnline, On Time!Simply The Best!Heroes and Villains!
Description : Get up to speed on the latest features and enhancements to InDesign CS5 As the industry standard in professional layout and design, InDesign delivers powerful publishing solutions for magazine, newspaper, and other publishing fields. This introductory book is an easy-to-understand reference for anyone migrating from another software application or those with little-to-no desktop publishing experience. You’ll explore InDesign basics and examine the enhancements to InDesign CS5, while you also discover how pages work, build templates, create frames and shapes, manage styles, and much more. InDesign is proving to be an increasingly popular layout and design application; InDesign CS5 includes new functionality and enhanced tools Teaches all the basics for first-time users, including how to open and save your work, arrange objects, work with color, edit text, manage styles, finesse character details, add special type, import and size graphics, set paths, work with tabs, create indices, and more Demonstrates how to calibrate colors, export PDF files, fine-tune paragraph details, create frames and shapes, manipulate objects, and work with automated text InDesign CS5 For Dummies offers a straightforward but fun approach to discovering how to get the most from your desktop publishing experience when using InDesign.
Description : This new title teaches advanced design techniques using one of the most popular photo editing programs on the market, Adobe Photoshop CS3. Using step-by-step tutorials, students work with curves, levels, blending modes, special effects, and painting and drawing tools to create professional-level designs and images. They are challenged not only as Photoshop users, but as designers, and learn about the design profession by following the steps a designer would take to complete real-world projects. They also learn what works in a design, and what doesn’t. Students then take their craft a step further through advanced end-of-chapter learning projects. The book’s full color interior and highly-visual design combine to make this the ideal book for learning advanced design techniques using the latest version of Adobe Photoshop. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.