How Brands Grow

Written By Jenni Romaniuk
How Brands Grow
  • Publsiher : Oxford University Press, USA
  • Release : 12 October 2015
  • ISBN : 9780195596267
  • Pages : 192 pages
  • Rating : /5 from reviews
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Download or read book entitled How Brands Grow by author: Jenni Romaniuk which was release on 12 October 2015 and published by Oxford University Press, USA with total page 192 pages . This book available in PDF, EPUB and Kindle Format. Following the success of international bestseller How Brands Grow: What Marketer's Don't Know comes a new book that takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2, by Jenni Romaniuk and Byron Sharp, is about fundamentals of buying behaviour and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. Ride the next wave of marketing knowledge with insights such as how to build Mental Availability, metrics to assess the strength of your brand's Distinctive Assets and a framework to underpin your brand's Physical Availability strategy. Learn practical insights such as smart ways to look at word of mouth and the sort of advertising needed to attract new brand buyers. This book is also a must read for marketers working in emerging markets, services, durables and luxury categories, with evidence that will challenge conventional wisdom about growing brands in these markets. If you've ever wondered if word of mouth has more impact in China, if luxury brands break all the rules of marketing or if online shoppers are more loyal to brands or retailers, this book is for you. If you read and loved How Brands Grow, it's time to move to the next level of marketing. And if you haven't, get ready -- this book will change the way you think about marketing forever.

How Brands Grow

How Brands Grow
  • Author : Jenni Romaniuk,Byron Sharp,Professor of Marketing Science and Director of the Ehrenberg-Bass Institute Byron Sharp
  • Publisher : Oxford University Press, USA
  • Release Date : 2015-10-12
  • Total pages : 192
  • ISBN : 9780195596267
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Summary : Following the success of international bestseller How Brands Grow: What Marketer's Don't Know comes a new book that takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2, by Jenni Romaniuk and Byron Sharp, is about fundamentals of buying behaviour and brand performance - fundamentals that ...

Marketing Knowledge

Marketing Knowledge
  • Author : Dominic Twose
  • Publisher : Lulu.com
  • Release Date : 2019-09-13
  • Total pages : 332
  • ISBN : 9780195596267
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Summary : Dominic Twose was Global Head of Knowledge Management at Millward Brown (the world's foremost brand and advertising research consultant) for 15 years. During this time he had access to the world's largest brand and advertising databases and hundreds of case studies from around the world. This book draws together all the ...

Building Distinctive Brand Assets

Building Distinctive Brand Assets
  • Author : Jenni Romaniuk
  • Publisher : Unknown
  • Release Date : 2018-03-16
  • Total pages : 248
  • ISBN : 9780195596267
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Summary : This book is for anyone with a brand.It is a book about future-proofing your brand's identity. It will help you set up a long-term strategy to build Distinctive Assets, and tell you what you need to do to protect them.Do you want to get better at branding?You'll ...

What is a 21st Century Brand

What is a 21st Century Brand
  • Author : Nick Kendall
  • Publisher : Kogan Page Publishers
  • Release Date : 2015-04-03
  • Total pages : 432
  • ISBN : 9780195596267
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Summary : What is a 21st Century Brand? How is it changing? What is critical now? What are the new mantras and principles? What are the new ideas for how to do it? What do you believe and what would you do therefore? This book features 20 of the best papers produced during ...

Brand Intimacy

Brand Intimacy
  • Author : Mario Natarelli,Rina Plapler
  • Publisher : Hatherleigh Press
  • Release Date : 2017-10-23
  • Total pages : 240
  • ISBN : 9780195596267
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Summary : From Patagonia to Apple, Whole Foods to New Balance, we love our favorite products--and, by extension, the companies that provide them. The emotional connections we form with our beloved brands and services are important relationships--relationships that are potentially worth billions. In the fast-paced, constantly-changing world of the modern marketplace, brands ...

What s in a Brand

What s in a Brand
  • Author : John Philip Jones
  • Publisher : Tata McGraw-Hill Education
  • Release Date : 1998-01-01
  • Total pages : 335
  • ISBN : 9780195596267
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Summary : What s in a Brand? traces the characteristics of the Indian market place, and weaves in the lessons learnt form his experiences of the American and European markets. It shatters many myths but also reinforces certain paradigms. A must read for all those who know that the right combination of ...

Romancing the Brand

Romancing the Brand
  • Author : Tim Halloran
  • Publisher : John Wiley & Sons
  • Release Date : 2014-01-07
  • Total pages : 272
  • ISBN : 9780195596267
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Summary : A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren’t just using these brands. They are engaging in a rich, complex, ever-changing relationship, and they’ll stay loyal, resisting marketing ...

The Business of Choice

The Business of Choice
  • Author : Matthew Willcox
  • Publisher : Pearson Education
  • Release Date : 2015-02-20
  • Total pages : 256
  • ISBN : 9780195596267
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Summary : Winner of the 2016 Berry - AMA Book Prize for Best Book in Marketing from the American Marketing Association! Named Marketing Book of the Year for 2016 by Marketing & Sales Books! Reshape Consumer Behavior by Making Your Brand the Instinctive, Intuitive, Easy Choice • Discover powerful new ways to simplify and guide consumer ...

What s in a Name

What s in a Name
  • Author : David M Jones,Jan S. Slater
  • Publisher : Routledge
  • Release Date : 2014-12-18
  • Total pages : 320
  • ISBN : 9780195596267
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Summary : This is a completely rewritten and updated version of one of the true classic books in the field of marketing and advertising. What's in a Name? Advertising and the Concept of Brands analyzes brands from the point of view of modern marketing theory. It deals in detail with the role ...

What s in a Name

What s in a Name
  • Author : John Philip Jones
  • Publisher : Jossey-Bass
  • Release Date : 1986
  • Total pages : 292
  • ISBN : 9780195596267
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Summary : Discusses the controversial findings about the effectiveness of advertising....

Kapferer on Luxury

Kapferer on Luxury
  • Author : Jean-Noël Kapferer
  • Publisher : Kogan Page Publishers
  • Release Date : 2015-03-03
  • Total pages : 240
  • ISBN : 9780195596267
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Summary : This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity? Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on the luxury growth challenge ...

Internal Branding

Internal Branding
  • Author : Jerome Joseph
  • Publisher : Unknown
  • Release Date : 2019-03-14
  • Total pages : 172
  • ISBN : 9780195596267
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Summary : Today Internal Branding has become one of the most important aspects of an organisation's branding strategy and their quest for competitive differentiation. An organisation which is not aligned on the inside often fails to deliver their brand consistently to their external stakeholders. The biggest mistake organizations make is to invest ...

Consumer Trends in Banking and Insurance

Consumer Trends in Banking and Insurance
  • Author : Ulrike Schöneberg
  • Publisher : Esomar
  • Release Date : 1996
  • Total pages : 220
  • ISBN : 9780195596267
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Summary : Read online Consumer Trends in Banking and Insurance written by Ulrike Schöneberg, published by Esomar which was released on 1996. Download full Consumer Trends in Banking and Insurance Books now! Available in PDF, ePub and Kindle....

Brand Together

Brand Together
  • Author : Nicholas Ind,Clare Fuller,Charles Trevail
  • Publisher : Kogan Page Publishers
  • Release Date : 2012-03-03
  • Total pages : 184
  • ISBN : 9780195596267
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Summary : Any business that wants to continue growing has to consider new ways of developing and engaging with customers and clients. Innovation and co-creation have emerged as the key topics in the post-recession business environment. Brand Together will show you how to involve all stakeholders in the process of creativity - ...

Will Post for Profit

Will Post for Profit
  • Author : Justin Blaney D.M.,Kate Fleming
  • Publisher : Post Hill Press
  • Release Date : 2020-10-13
  • Total pages : 393
  • ISBN : 9780195596267
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Summary : Since 2016, the term influencer has become one of the most buzzed-about terms in marketing and social media. Influencer Marketing has become an alternative option to traditional marketing channels that may be out of reach or underperforming, and it has provided unique opportunities for both brands and aspiring influencers alike. However, ...