How Brands Grow
  • Release Date : 11 March 2010
  • Publisher : OUP Australia & New Zealand
  • Genre : Business & Economics
  • Pages : 246 pages
  • ISBN 13 : 0195573560
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Download or read book entitled How Brands Grow by author: Byron Sharp which was release on 11 March 2010 and published by OUP Australia & New Zealand with total page 246 pages . This book available in PDF, EPUB and Kindle Format. This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.

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