Handbook of Research on Children's Consumption of Digital Media
  • Release Date : 06 July 2018
  • Publisher : IGI Global
  • Genre : Social Science
  • Pages : 423 pages
  • ISBN 13 : 9781522557340
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Download or read book entitled Handbook of Research on Children's Consumption of Digital Media by author: Sar?, Gül?ah which was release on 06 July 2018 and published by IGI Global with total page 423 pages . This book available in PDF, EPUB and Kindle Format. One of the consequences of the digital revolution is the availability and pervasiveness of media and technology. They became an integral part of many people’s lives, including children, who are often exposed to media and technology at an early age. Due to this early exposure, children have become targeted consumers for businesses and other organizations that seek to utilize the data they generate. The Handbook of Research on Children's Consumption of Digital Media is a scholarly research publication that examines how children have become consumers as well as how their consumption habits have changed in the age of digital and media technologies. Featuring current research on cyber bullying, social media, and digital advertising, this book is geared toward marketing and advertising professionals, consumer researchers, international business strategists, academicians, and upper-level graduate students seeking current research on the transformation of child to consumer.