Global Marketing

Written By Svend Hollensen
Global Marketing
  • Publsiher : Financial Times/Prentice Hall
  • Release : 19 June 2010
  • ISBN : 9780273726227
  • Pages : 756 pages
  • Rating : 4/5 from 1 reviews
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Download or read book entitled Global Marketing by author: Svend Hollensen which was release on 19 June 2010 and published by Financial Times/Prentice Hall with total page 756 pages . This book available in PDF, EPUB and Kindle Format. Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field.

Global Marketing

Global Marketing
  • Author : Svend Hollensen
  • Publisher : Financial Times/Prentice Hall
  • Release Date : 2010-06-19
  • Total pages : 756
  • ISBN : 9780273726227
GET BOOK

Summary : Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field....

Global Marketing

Global Marketing
  • Author : Warren J. Keegan,Mark C. Green
  • Publisher : Pearson/Education
  • Release Date : 2011
  • Total pages : 621
  • ISBN : 9780273726227
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Summary : This book bring you an understanding of global marketing as a whole, as well as to focus on the importance of emerging nations in contemporary global marketing. It take an environmental and strategic approach by outlining the major dimensions of the global business environment. The conceptual and analytical tools will ...

Global Marketing

Global Marketing
  • Author : Ilan Alon,Eugene Jaffe,Christiane Prange,Donata Vianelli
  • Publisher : Routledge
  • Release Date : 2016-11-10
  • Total pages : 700
  • ISBN : 9780273726227
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Summary : Global Marketing provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically, and apply tools and techniques creatively in order to respond decisively in a fiercely competitive environment. Alon et al. ...

Global Marketing and Advertising

Global Marketing and Advertising
  • Author : Marieke de Mooij
  • Publisher : SAGE
  • Release Date : 2010
  • Total pages : 323
  • ISBN : 9780273726227
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Summary : The Third Edition of the bestseller is packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter....

Global Market Survey

Global Market Survey
  • Author : United States. Office of International Marketing
  • Publisher : Unknown
  • Release Date : 1977
  • Total pages : 130
  • ISBN : 9780273726227
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Summary : Read online Global Market Survey written by United States. Office of International Marketing, published by which was released on 1977. Download full Global Market Survey Books now! Available in PDF, ePub and Kindle....

Exam Prep for Global Marketing

Exam Prep for  Global Marketing
  • Author : Anonim
  • Publisher : Unknown
  • Release Date : 2021-05-13
  • Total pages : 212
  • ISBN : 9780273726227
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Summary : Read online Exam Prep for Global Marketing written by , published by which was released on . Download full Exam Prep for Global Marketing Books now! Available in PDF, ePub and Kindle....

Global Marketing Management

Global Marketing Management
  • Author : Warren J. Keegan,Bodo B. Schlegelmilch
  • Publisher : Pearson Education
  • Release Date : 2001
  • Total pages : 610
  • ISBN : 9780273726227
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Summary : This book, the leading text for students in international marketing, adopts a strategic approach reflecting the importance of multinational corporations....

Essentials of Global Marketing

Essentials of Global Marketing
  • Author : Svend Hollensen
  • Publisher : Pearson Education
  • Release Date : 2008
  • Total pages : 494
  • ISBN : 9780273726227
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Summary : "Essentials of Global Marketing" offers a concise yet innovative approach to the subject. The accessible structure takes the reader through the entire global marketing process, and fundamental concepts are illuminated by a wide range of companies around the world. Hollensen includes brand new case studies on Nintendo Wii, YouTube and ...

Global Marketing 4 E

Global Marketing  4 E
  • Author : Hollensen
  • Publisher : Pearson Education India
  • Release Date : 2009-09
  • Total pages : 792
  • ISBN : 9780273726227
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Summary : Read online Global Marketing 4 E written by Hollensen, published by Pearson Education India which was released on 2009-09. Download full Global Marketing 4 E Books now! Available in PDF, ePub and Kindle....

Global Marketing Management

Global Marketing Management
  • Author : Masaaki (Mike) Kotabe
  • Publisher : John Wiley & Sons
  • Release Date : 2020-01-09
  • Total pages : 768
  • ISBN : 9780273726227
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Summary : Global Marketing Management, 8th Edition combines academic rigor, contemporary relevance, and student-friendly readability to review how marketing managers can succeed in the increasingly competitive international business environment. This in-depth yet accessible textbook helps students understand state-of-the-art global marketing practices and recognize how marketing managers work across business functions to achieve ...

International and Global Marketing

International and Global Marketing
  • Author : Taylor W. Meloan,John L. Graham
  • Publisher : McGraw-Hill/Irwin
  • Release Date : 1998
  • Total pages : 439
  • ISBN : 9780273726227
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Summary : This text is a combination of 32 readings and 10 cases. It's organization allows it to be easily used with Cateora, Czinkota, and Jeannet or it can be used on its own....

Global Marketing Management System

Global Marketing Management System
  • Author : Basil Janavaras,Suresh George
  • Publisher : World Scientific Publishing Company
  • Release Date : 2017-04-25
  • Total pages : 340
  • ISBN : 9780273726227
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Summary : This is the second edition of the Global Marketing Management System (GMMS). The GMMS approach (GMMS book + GMMSO4 software) provides a rigorous theoretical base and a comprehensive, systematic and integrative planning process designed to guide students and managers alike through the decision-making process of a company seeking global market opportunities. ...

Global Marketing First Edition

Global Marketing  First Edition
  • Author : Johny Johansson,Michael Furick
  • Publisher : Cognella Academic Publishing
  • Release Date : 2016-01-13
  • Total pages : 212
  • ISBN : 9780273726227
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Summary : The New Global Marketing: Local Adaptation for Sustainability and Profit discusses the ways that marketing managers can assess the potential for global expansion and help their firms capitalize on opportunities. The book explores which companies and products should expand internationally, what countries offer the best opportunities, and which marketing plan ...

Global Marketing Management

Global Marketing Management
  • Author : Kiefer Lee,Steve Carter
  • Publisher : Oxford University Press, USA
  • Release Date : 2009
  • Total pages : 565
  • ISBN : 9780273726227
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Summary : 'Global Marketing Management' provides comprehensive coverage of the issues which define marketing in the world today, equipping students with some of the most current knowledge and practical skills to help them make key management decisions in the dynamic and challenging global trade environment....

Global Marketing

Global Marketing
  • Author : Michael R. Czinkota,Ilkka A. Ronkainen
  • Publisher : Harcourt College Pub
  • Release Date : 1996
  • Total pages : 648
  • ISBN : 9780273726227
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Summary : Several key features make this book special:;* Global Marketing offers a marketing management thrust into the global market. It does not simply replicate domestic marketing issues with the addition of an international dimension. Rather, it dives headfirst into global issues.;* It covers the entire range of international marketing, including start-up ...