Ethical and Social Marketing in Asia

Written By Bang Nguyen
Ethical and Social Marketing in Asia
  • Publsiher : Chandos Publishing
  • Release : 16 February 2015
  • ISBN : 0081001045
  • Pages : 342 pages
  • Rating : /5 from reviews
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Download or read book entitled Ethical and Social Marketing in Asia by author: Bang Nguyen which was release on 16 February 2015 and published by Chandos Publishing with total page 342 pages . This book available in PDF, EPUB and Kindle Format. There is a growing interest in firms’ adoption of ethical and social marketing approaches among academics and practitioners alike. Ethical Marketing is the application of ethics into the marketing process, and Social Marketing is a concept that seeks to influence a target audience for the greater social good. Ethical and Social Marketing in Asia examines this so-far unexplored area, investigating why differing cultures and consumption behaviours require different emphasis in different markets. The diversity of the Asian countries provides a perplexing environment to the development and management of ethical and social marketing. The belief that bottom line profits is enough for a company, is often not favourably viewed by Asian countries emphasising collective, social and long term benefits for the people and country. Due to these interesting characteristics and complexities, the study of ethical and social marketing in Asia is a timely topic. The first chapters introduce Ethical Marketing in Asia, followed by case studies of how the approach is used across 14 diverse economies, geographically based on ‘clusters’; North East, (China, Taiwan, Japan, South Korea), South East (Singapore, Malaysia, Thailand, Vietnam, Cambodia, the Philippines, Indonesia) and South Asia (India, Pakistan, Bangladesh). The second part discusses Social Marketing using the same sequence of regions and economies and the third part explores the unique link to Fairness Management in Asia, followed by a conclusion. explores the nature of ethical and social marketing from an Asian perspective discusses current ethical and social marketing researches and practices in different areas, industries, commercial and non-commercial sectors serves as an invaluable resource for marketing academics and practitioners requiring more than anecdotal evidence of different ethical and social marketing applications compares and contrasts unethical situations covering important aspects related to ethics, society and fairness includes an interesting mix of theory, research findings and practices

Ethical and Social Marketing in Asia

Ethical and Social Marketing in Asia
  • Author : Bang Nguyen,Chris Rowley
  • Publisher : Chandos Publishing
  • Release Date : 2015-02-16
  • Total pages : 342
  • ISBN : 0081001045
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Summary : There is a growing interest in firms’ adoption of ethical and social marketing approaches among academics and practitioners alike. Ethical Marketing is the application of ethics into the marketing process, and Social Marketing is a concept that seeks to influence a target audience for the greater social good. Ethical and ...

Stakeholder Involvement in Social Marketing

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  • Author : Kathy Knox,Krzysztof Kubacki,Sharyn Rundle-Thiele
  • Publisher : Routledge
  • Release Date : 2020-11-26
  • Total pages : 212
  • ISBN : 0081001045
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Summary : This book is the first to provide evidence-based experience to showcase how stakeholder management can be applied within social marketing programs, as well providing contemporary discussions of social marketing research. The book aims to bring practitioners and academics together to address the calls made by scholars to address inherent challenges ...

Asia Branding

Asia Branding
  • Author : Anonim
  • Publisher : Unknown
  • Release Date : 2017-09-16
  • Total pages : 212
  • ISBN : 0081001045
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Summary : Read online Asia Branding written by , published by which was released on 2017-09-16. Download full Asia Branding Books now! Available in PDF, ePub and Kindle....

The SAGE Handbook of Marketing Ethics

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  • Author : Lynne Eagle,Stephan Dahl,Patrick De Pelsmacker,Charles R. Taylor
  • Publisher : SAGE
  • Release Date : 2020-10-05
  • Total pages : 576
  • ISBN : 0081001045
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Summary : The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent ...

Strategic Brand Management in Higher Education

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  • Author : Bang Nguyen,T.C Melewar,Jane Hemsley-Brown
  • Publisher : Routledge
  • Release Date : 2019-02-13
  • Total pages : 276
  • ISBN : 0081001045
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Summary : University branding has increased substantially, due to demands on universities to enrol greater numbers of students, rising tuition fees, the proliferation of courses, the growing 'internationalization' of universities, financial pressures, and reliance on income from foreign students. As higher education continues to grow, increased competition places more pressure on institutions ...

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  • Author : Bang Nguyen,Lyndon Simkin,Ana Isabel Canhoto
  • Publisher : Routledge
  • Release Date : 2015-09-04
  • Total pages : 304
  • ISBN : 0081001045
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Summary : Customers are treated badly. Not all customers. Not always. But many are and often. Some customers are bad. They treat firms badly. Firms have to react. Employees and customers endure the consequences. Such bad behaviours, by firms and customers, have consequences for perceptions of trust and fairness, for endorsements and ...

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  • Author : Eleonora Pantano,Bang Nguyen,Charles Dennis,Sabine Gerlach
  • Publisher : Taylor & Francis
  • Release Date : 2016-12-08
  • Total pages : 342
  • ISBN : 0081001045
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Summary : Since the first edition of this landmark textbook, online shopping has grown exponentially to the point that it now threatens to eclipse the high street. With online retail offering both advantages and challenges that are distinct from traditional commerce, this textbook provides new approaches to retailing and as such helps ...

Social Marketing and Advertising in the Age of Social Media

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  • Author : Lukas Parker,Linda Brennan
  • Publisher : Edward Elgar Publishing
  • Release Date : 2020-11-27
  • Total pages : 192
  • ISBN : 0081001045
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Summary : This book provides much-needed insight into current social marketing and advertising practices. The authors offer a framework for social marketing, before exploring the mechanics of social media and present marketing strategy. Chapters cover the use of both positive and negative emotions in social marketing and advertising, and explore the ethical ...

Strategic Marketing Management in Asia

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  • Author : Syed Saad Andaleeb,Khalid Hasan
  • Publisher : Emerald Group Publishing
  • Release Date : 2016-12-22
  • Total pages : 592
  • ISBN : 0081001045
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Summary : With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help ...

Ethics in Social Marketing

Ethics in Social Marketing
  • Author : Alan R. Andreasen
  • Publisher : Georgetown University Press
  • Release Date : 2001-02-05
  • Total pages : 224
  • ISBN : 0081001045
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Summary : Social marketing is being adopted by a growing number of government and nonprofit organizations around the world because of its power to bring about important social changes. An array of commercial marketing concepts and techniques has been applied to problems ranging from child abuse to teen smoking to environmental neglect. ...

Sponsored Ads in Instagram as a Marketplace and the Concept of Social Affiliation Differing Outlook of Contemporary Advertising

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  • Author : Naim Cetinturk
  • Publisher : Peter Lang
  • Release Date : 2019-01-01
  • Total pages : 296
  • ISBN : 0081001045
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Summary : Advertising is a broad concept and has an ever-shifting nature. The practice fields of advertising vary largely and today's consumers make it necessary for the corporations to take the essential precautions. Against the current conjunctures in technology, economy and politics, advertising is one of the key concepts that the corporations ...

Social Computing and Social Media

Social Computing and Social Media
  • Author : Gabriele Meiselwitz
  • Publisher : Springer
  • Release Date : 2016-07-04
  • Total pages : 474
  • ISBN : 0081001045
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Summary : This book constitutes the refereed proceedings of the 8th International Conference on Social Computing and Social Media, SCSM 2016, held as part of the 18th International Conference on Human-Computer Interaction, HCII 2016, held in Toronto, ON, Canada, in July 2016. The total of 1287 papers and 186 posters presented at the HCII 2016 conferences were carefully ...

Teacher Education for Ethical Professional Practice in the 21st Century

Teacher Education for Ethical Professional Practice in the 21st Century
  • Author : Dreon, Oliver,Polly, Drew
  • Publisher : IGI Global
  • Release Date : 2016-10-06
  • Total pages : 430
  • ISBN : 0081001045
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Summary : The rise of online tools is altering the dynamic of modern classrooms as methods of educating students are technologically expanding. Due to this advancement, institutions and educators of all levels are reconsidering their curriculum in order to integrate new technical demands. Teacher Education for Ethical Professional Practice in the 21st ...

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  • Author : Aung, U Zeyar Myo
  • Publisher : IGI Global
  • Release Date : 2015-12-22
  • Total pages : 395
  • ISBN : 0081001045
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Summary : Due in part to globalism and economic development, the Asian business sector has been rapidly expanding. Thanks to the increasing industrialization and economic growth of China and India in particular, tourism as well as business opportunities in the Asian sector are booming. Managerial Strategies and Practice in the Asian Business ...

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Green Asia
  • Author : Tania Lewis
  • Publisher : Routledge
  • Release Date : 2016-09-13
  • Total pages : 192
  • ISBN : 0081001045
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Summary : Economic development in Asia is associated with expanding urbanism, overconsumption, and a steep growth in living standards. At the same time, rapid urbanisation, changing class consciousness, and a new rural–urban divide in the region have led to fundamental shifts in the way ecological concerns are articulated politically and culturally. ...