Case Studies on the Business of Nutraceuticals A Volume in the Consumer Science and Strategic Marketing Series

Written By Cristina Santini
Case Studies on the Business of Nutraceuticals  A Volume in the Consumer Science and Strategic Marketing Series
  • Publsiher : Woodhead Publishing
  • Release : 15 August 2021
  • ISBN : 9780128214084
  • Pages : 198 pages
  • Rating : /5 from reviews
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Download or read book entitled Case Studies on the Business of Nutraceuticals A Volume in the Consumer Science and Strategic Marketing Series by author: Cristina Santini which was release on 15 August 2021 and published by Woodhead Publishing with total page 198 pages . This book available in PDF, EPUB and Kindle Format. A volume in the Consumer Science and Strategic Marketing Series, Case Studies on the Business of Nutraceuticals considers nutraceuticals from a strategic marketing perspective, exploring consumer needs and trends as a pathway to defining novel opportunities in developing and marketing these products. In addition to highlighting the importance of consumer needs in shaping a market strategy for nutraceuticals, this book also defines emerging trends and explores recent developments in the nutraceutical industry. Containing 11 chapters, this book, explores the competitive landscape of the global and European nutraceutical market, focusing on key market drivers, consumer and product trends, and marketing and technological challenges. Case Studies on the Business of Nutraceuticals outlines the processes that lead to the introduction of new products and the entrance of new competitors in the market and highlights how a market strategy that's focused on consumers' needs can contribute to a company's strategy. The case studies and examples contained in this book demonstrate how companies can employ consumer science strategies to revise existing or develop new products and are sure to be a welcomed resource by new product developers, policy makers, food scientists, academicians, and students studying related fields. Explores the importance of understanding consumers when defining a market strategy Highlights the importance of adopting a sustainable orientation in the nutraceutical industry Addresses the competitive dynamics that are currently affecting the nutraceutical industry

Case Studies on the Business of Nutraceuticals A Volume in the Consumer Science and Strategic Marketing Series

Case Studies on the Business of Nutraceuticals  A Volume in the Consumer Science and Strategic Marketing Series
  • Author : Cristina Santini,Stefania Supino,Lucia Irene Bailetti
  • Publisher : Woodhead Publishing
  • Release Date : 2021-08-15
  • Total pages : 198
  • ISBN : 9780128214084
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Summary : A volume in the Consumer Science and Strategic Marketing Series, Case Studies on the Business of Nutraceuticals considers nutraceuticals from a strategic marketing perspective, exploring consumer needs and trends as a pathway to defining novel opportunities in developing and marketing these products. In addition to highlighting the importance of consumer ...

Nanotechnology in Nutraceuticals

Nanotechnology in Nutraceuticals
  • Author : Shampa Sen,Yashwant Pathak
  • Publisher : CRC Press
  • Release Date : 2016-10-14
  • Total pages : 465
  • ISBN : 9780128214084
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Summary : While nutraceuticals were verified to be expedient, they often lack stability, bioavailability, and permeability, and nano-nutraceuticals are being developed to afford a solution to the problem. Nanotechnology in Nutraceuticals: Production to Consumption delves into the promises and prospects of the application of nanotechnology to nutraceuticals, addressing concepts, techniques, and production ...

Handbook of Nutraceuticals Volume II

Handbook of Nutraceuticals Volume II
  • Author : Yashwant Vishnupant Pathak
  • Publisher : CRC Press
  • Release Date : 2011-05-16
  • Total pages : 593
  • ISBN : 9780128214084
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Summary : Due in part to an absence of universally accepted standardization methods, nutraceuticals and functional foods face regulatory ignorance, marketing incompetence and ethical impunity. Even though many researchers believe that there is a connection between nutraceuticals and functional foods and reduced health care expenses as well as disease prevent...

Functional Ingredients from Algae for Foods and Nutraceuticals

Functional Ingredients from Algae for Foods and Nutraceuticals
  • Author : Herminia Dominguez
  • Publisher : Elsevier
  • Release Date : 2013-09-30
  • Total pages : 768
  • ISBN : 9780128214084
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Summary : Algae have a long history of use as foods and for the production of food ingredients. There is also increasing interest in their exploitation as sources of bioactive compounds for use in functional foods and nutraceuticals. Functional ingredients from algae for foods and nutraceuticals reviews key topics in these areas, ...

Nanotechnology in the Food Beverage and Nutraceutical Industries

Nanotechnology in the Food  Beverage and Nutraceutical Industries
  • Author : Qingrong Huang
  • Publisher : Elsevier
  • Release Date : 2012-04-19
  • Total pages : 480
  • ISBN : 9780128214084
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Summary : Nanotechnology has the potential to impact on food processing significantly. This important book summarises current research in this area and provides an overview of both current and possible future applications of nanotechnologies in the food industry. Issues such as safety and regulation are also addressed. After an introductory overview, the ...

Encapsulation Technologies and Delivery Systems for Food Ingredients and Nutraceuticals

Encapsulation Technologies and Delivery Systems for Food Ingredients and Nutraceuticals
  • Author : Nissim Garti,D. Julian McClements
  • Publisher : Elsevier
  • Release Date : 2012-10-19
  • Total pages : 640
  • ISBN : 9780128214084
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Summary : Improved technologies for the encapsulation, protection, release and enhanced bioavailability of food ingredients and nutraceutical components are vital to the development of future foods. Encapsulation technologies and delivery systems for food ingredients and nutraceuticals provides a comprehensive guide to current and emerging techniques. Part one provides an overview of key ...

New Technologies for Healthy Foods Nutraceuticals

New Technologies for Healthy Foods   Nutraceuticals
  • Author : Mansur Yalpani
  • Publisher : Atl PressScientific Pub
  • Release Date : 1997
  • Total pages : 334
  • ISBN : 9780128214084
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Summary : Read online New Technologies for Healthy Foods Nutraceuticals written by Mansur Yalpani, published by Atl PressScientific Pub which was released on 1997. Download full New Technologies for Healthy Foods Nutraceuticals Books now! Available in PDF, ePub and Kindle....

Business Periodicals Index

Business Periodicals Index
  • Author : Anonim
  • Publisher : Unknown
  • Release Date : 2008
  • Total pages : 212
  • ISBN : 9780128214084
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Summary : Read online Business Periodicals Index written by , published by which was released on 2008. Download full Business Periodicals Index Books now! Available in PDF, ePub and Kindle....

The Journal of Biolaw Business

The Journal of Biolaw   Business
  • Author : Anonim
  • Publisher : Unknown
  • Release Date : 2000
  • Total pages : 212
  • ISBN : 9780128214084
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Summary : Read online The Journal of Biolaw Business written by , published by which was released on 2000. Download full The Journal of Biolaw Business Books now! Available in PDF, ePub and Kindle....

Examining the Science Behind Nutraceuticals

Examining the Science Behind Nutraceuticals
  • Author : Larry Augsburger
  • Publisher : Springer Science & Business Media
  • Release Date : 2001-01-01
  • Total pages : 380
  • ISBN : 9780128214084
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Summary : Over half of the adult population in the U.S. includes some sort of dietary supplement in their diet. This book provides the reader with a better understanding of the science and quality issues of dietary supplements. It explains terms regarding supplements, regulatory implications and standards of botanical extracts, and ...

Pharmaceuticals to Nutraceuticals

Pharmaceuticals to Nutraceuticals
  • Author : Dilip Ghosh,R. B. Smarta
  • Publisher : CRC Press
  • Release Date : 2016-10-26
  • Total pages : 266
  • ISBN : 9780128214084
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Summary : Recently, there has been a fundamental shift in the global health and wellness industry from disease treatment to preventing chronic diseases. The use of nutraceuticals and functional foods in prevention efforts could lead to a decreased dependency on drugs. The pharmaceutical industry recognizes this shift; however, serious concerns have arisen ...

Chronobiology International

Chronobiology International
  • Author : Anonim
  • Publisher : Unknown
  • Release Date : 1999
  • Total pages : 212
  • ISBN : 9780128214084
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Summary : Read online Chronobiology International written by , published by which was released on 1999. Download full Chronobiology International Books now! Available in PDF, ePub and Kindle....

Regulating Safety of Traditional and Ethnic Foods

Regulating Safety of Traditional and Ethnic Foods
  • Author : V. Prakash,Olga Martin-Belloso,Larry Keener,Si├ón B. Astley,Susanne Braun,Helena McMahon,Huub Lelieveld
  • Publisher : Academic Press
  • Release Date : 2015-11-25
  • Total pages : 536
  • ISBN : 9780128214084
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Summary : Regulating Safety of Traditional and Ethnic Foods, a compilation from a team of experts in food safety, nutrition, and regulatory affairs, examines a variety of traditional foods from around the world, their risks and benefits, and how regulatory steps may assist in establishing safe parameters for these foods without reducing ...

Willings Press Guide 2007

Willings Press Guide 2007
  • Author : Clare Redman
  • Publisher : Romeike Limited
  • Release Date : 2007-02
  • Total pages : 1460
  • ISBN : 9780128214084
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Summary : This press guide aims to provide a comprehensive, accurate and informative guide to the UK press, both print and broadcast....

The knowledge business

The knowledge business
  • Author : Curt R. Rom
  • Publisher : Unknown
  • Release Date : 2004
  • Total pages : 159
  • ISBN : 9780128214084
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Summary : Read online The knowledge business written by Curt R. Rom, published by which was released on 2004. Download full The knowledge business Books now! Available in PDF, ePub and Kindle....