Case Studies on Food Experiences in Marketing, Retail, and Events
  • Release Date : 21 August 2020
  • Publisher : Woodhead Publishing
  • Genre : Business & Economics
  • Pages : 236 pages
  • ISBN 13 : 9780128177938
Ratings: 4
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Download or read book entitled Case Studies on Food Experiences in Marketing, Retail, and Events by author: Susanne Doppler which was release on 21 August 2020 and published by Woodhead Publishing with total page 236 pages . This book available in PDF, EPUB and Kindle Format. Case Studies on Food Experiences in Marketing, Retail, and Events explores approaches for creating ideal food shopping and consumption experiences, and the challenges food customers face today. With a basis in literature review and theoretical background, the book illustrates specific case studies on food shopping experiences, food consumption experience in restaurants, and food experience and events, as well as insights on the methodological tools adopted throughout. Topics include food and food service design, the creation of customer loyalty through experiences, communication strategies like food promotion and event management, and defining product positioning in a competitive environment. This book is an excellent resource for industry professionals in the food and beverage sectors, including those who work in marketing, communication, hospitality, and management, as well as students studying business management, tourism management, event management, applied marketing, and consumer behavior. Presents the challenges customers face in their away-from-home food shopping Explains how customer food experiences can be created Contains best practice examples of how food companies achieve a competitive advantage by creating memorable customer experiences

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Author : Greg Richards,Lénia Marques,Karen Mein
Publisher : Routledge
Genre : Business & Economics
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