Case Studies in the Wine Industry
  • Release Date : 27 November 2018
  • Publisher : Woodhead Publishing
  • Genre : Technology & Engineering
  • Pages : 213 pages
  • ISBN 13 : 9780081010464
Ratings: 4
From 235 Voters
Get This Book

Download or read book entitled Case Studies in the Wine Industry by author: Cristina Santini which was release on 27 November 2018 and published by Woodhead Publishing with total page 213 pages . This book available in PDF, EPUB and Kindle Format. Case Studies in the Wine Industry aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. The book explores how consumer and sensory science has been implemented in the wine industry to achieve certain goals, including the rejuvenation of product image, the shaping of new market places, the achievement of market differentiation and geographical diffusion, the achievement of customer loyalty, and the promotion of traditional features of the product. There is an emerging demand from wine industry professionals and undergraduate and postgraduate students who attend business and agricultural studies courses who want to gain practical information through real cases and field-based research. Bridges the gap between scholars and practitioners in understanding consumers of wine Allows scientists and professionals to make the most of R&D outcomes Advances consumer science research to address business problems in the wine industry