Case Studies in the Wine Industry

Written By Cristina Santini
Case Studies in the Wine Industry
  • Publsiher : Woodhead Publishing
  • Release : 27 November 2018
  • ISBN : 008101046X
  • Pages : 213 pages
  • Rating : /5 from reviews
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Download or read book entitled Case Studies in the Wine Industry by author: Cristina Santini which was release on 27 November 2018 and published by Woodhead Publishing with total page 213 pages . This book available in PDF, EPUB and Kindle Format. Case Studies in the Wine Industry aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. The book explores how consumer and sensory science has been implemented in the wine industry to achieve certain goals, including the rejuvenation of product image, the shaping of new market places, the achievement of market differentiation and geographical diffusion, the achievement of customer loyalty, and the promotion of traditional features of the product. There is an emerging demand from wine industry professionals and undergraduate and postgraduate students who attend business and agricultural studies courses who want to gain practical information through real cases and field-based research. Bridges the gap between scholars and practitioners in understanding consumers of wine Allows scientists and professionals to make the most of R&D outcomes Advances consumer science research to address business problems in the wine industry

Case Studies in the Wine Industry

Case Studies in the Wine Industry
  • Author : Cristina Santini,Alessio Cavicchi
  • Publisher : Woodhead Publishing
  • Release Date : 2018-11-27
  • Total pages : 213
  • ISBN : 008101046X
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Summary : Case Studies in the Wine Industry aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. The book explores how consumer and sensory science has been implemented in the wine industry to achieve certain goals, including the rejuvenation of product image, the ...

Wine Business Case Studies

Wine Business Case Studies
  • Author : Pierre Mora
  • Publisher : Board and Bench Publishing
  • Release Date : 2014-10-01
  • Total pages : 300
  • ISBN : 008101046X
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Summary : Published in association with the Bordeaux College of Business, this groundbreaking book applies business pedagogy s powerful learning tool to the unique challenges of wine business management. Within are thirteen cases drawn from the examples of real business success and calamity by an international group of respected wine business scholars....

Case Study Robert Mondavi and The Wine Industry

Case Study  Robert Mondavi and The Wine Industry
  • Author : Vita Bataitis
  • Publisher : GRIN Verlag
  • Release Date : 2005-09-24
  • Total pages : 22
  • ISBN : 008101046X
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Summary : Seminar paper from the year 2004 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A / 1.0, Emerson College (Integrated Marketing Communications), course: Marketing Management, 8 entries in the bibliography, language: English, abstract: The size of the global wine industry ranged from $130-$180 billion in the beginning of the twenty-first ...

Wine Positioning

Wine Positioning
  • Author : Pierre Mora
  • Publisher : Springer
  • Release Date : 2015-11-27
  • Total pages : 219
  • ISBN : 008101046X
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Summary : This book introduces readers to the concept and implementation of positioning techniques in the context of the wine industry. Featuring 30 case studies on brands and wine regions around the world - all based on the same principles - it presents a successful, cutting-edge strategy for the marketing of wine. Rather ...

Case Studies in the Beer Sector

Case Studies in the Beer Sector
  • Author : Roberta Capitello,Natalia Maehle
  • Publisher : Woodhead Publishing
  • Release Date : 2020-09-17
  • Total pages : 390
  • ISBN : 008101046X
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Summary : Case Studies in the Beer Sector investigates managerial and marketing dynamics in the beer sector. It explores the relevance of consumer science and its use as a tool for marketing strategies, putting special focus on small craft breweries. The book provides a variety of case studies from several countries to ...

Case Studies of Emerging Farmers and Agribusinesses in South Africa

Case Studies of Emerging Farmers and Agribusinesses in South Africa
  • Author : Edward Mabaya,Krisztina Tihanyi,Mohammad Karaan
  • Publisher : AFRICAN SUN MeDIA
  • Release Date : 2011-09-01
  • Total pages : 311
  • ISBN : 008101046X
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Summary : ?Emerging? (or ?black?) farmers are often considered a homogeneous group. While individual emerging farmers and agribusinesses in South Africa share a common history, the case studies in this book show that in fact significant differences exist among them that are often hidden beneath the averaging and aggregation typical of most ...

Case Studies in Food Retailing and Distribution

Case Studies in Food Retailing and Distribution
  • Author : John Byrom,Dominic Medway
  • Publisher : Woodhead Publishing
  • Release Date : 2018-11-05
  • Total pages : 322
  • ISBN : 008101046X
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Summary : Case Studies in Food Retailing and Distribution aims to close the gap between academic researchers and industry professionals through the presentation of ‘real world’ scenarios and the application of field-based research. The book provides contemporary explorations of food retailing and consumption from various contexts around the globe. Using a case ...

Spinning the Bottle Again

Spinning the Bottle Again
  • Author : Paul Franson,Harvey Posert
  • Publisher : Unknown
  • Release Date : 2012-02
  • Total pages : 216
  • ISBN : 008101046X
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Summary : A wholly revised and updated successor to Spinning the Bottle with contributions from some of the wine industry's leading marketers and other experts....

Case Studies Insights on Agriculture Innovation 2016

Case Studies  Insights on Agriculture Innovation 2016
  • Author : Cheng-I Wei,Alfreda Wei,Pamela Rae Becker,Dai-ichiro Fuchimoto,Akio Takenaka,Takashi Matsumoto,Pekka Kess,Miranda Mirosa,Wenting Xu,John Birch,Kayna Lloyd,Zhang Tianzhu,Liu Caixia,Zhangjie(siyar),Hou Qian,Yao Kaiqian,Tzong-Ru Lee,Chun-Yu Chien
  • Publisher : Vital Wellspring Education Pte. Ltd.
  • Release Date : 2018-06-15
  • Total pages : 269
  • ISBN : 008101046X
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Summary : ▏Introduction Although the agricultural technology is developing rapidly nowadays, human impacts on the natural environment and global environmental change are still causing the pressing issues, such as food shortage, food safety or health care, which are critical to the human survival and sustainability and urgent for us to figure out ...

Social Sustainability in the Global Wine Industry

Social Sustainability in the Global Wine Industry
  • Author : Sharon L. Forbes,Tracy-Anne De Silva,Armand Gilinsky Jr.
  • Publisher : Springer Nature
  • Release Date : 2019-11-22
  • Total pages : 204
  • ISBN : 008101046X
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Summary : This book examines the social dimension of sustainability in the wine industry. Social sustainability focuses on people and communities. Contributors explore topics such as philanthropy, poverty, natural disasters, communication, and wine tourism from a global perspective using research and case studies in developed and developing countries. This edited book provides ...

Tourism Hospitality Industry Case Studies

Tourism   Hospitality Industry Case Studies
  • Author : H. Berberoğlu
  • Publisher : Unknown
  • Release Date : 1998
  • Total pages : 196
  • ISBN : 008101046X
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Summary : Collection of brief summary reports presented by delegates from various countries at the Seventh Asia-Pacific Parliamentarians Conference on Environment and Development held at Chiang Mai, Thailand, Nov. 20-22, 1999....

Case Studies in Human Relations Productivity and Organization

Case Studies in Human Relations  Productivity and Organization
  • Author : Michael William Ivens,Frank Edward Broadway
  • Publisher : Unknown
  • Release Date : 1966
  • Total pages : 380
  • ISBN : 008101046X
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Summary : Read online Case Studies in Human Relations Productivity and Organization written by Michael William Ivens,Frank Edward Broadway, published by which was released on 1966. Download full Case Studies in Human Relations Productivity and Organization Books now! Available in PDF, ePub and Kindle....

Wine Business Monthly

Wine Business Monthly
  • Author : Anonim
  • Publisher : Unknown
  • Release Date : 2006
  • Total pages : 212
  • ISBN : 008101046X
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Summary : Read online Wine Business Monthly written by , published by which was released on 2006. Download full Wine Business Monthly Books now! Available in PDF, ePub and Kindle....

Spinning the Bottle

Spinning the Bottle
  • Author : Harvey Posert,Paul Franson
  • Publisher : Board & Bench Pub
  • Release Date : 2004
  • Total pages : 220
  • ISBN : 008101046X
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Summary : Spinning the Bottle: Case Histories, Tactics and Stories of Wine Public Relations is a broad guide to wine public relations. From Blue Nun to Two-Buck Chuck, the book contains 50 chapters by wine professionals who share their successes and a few failures with wine industry and public relations professionals and students. ...

Terroir and the Politics of Agro industry in California s North Coast Wine District

Terroir and the Politics of Agro industry in California s North Coast Wine District
  • Author : Greig Tor Guthey
  • Publisher : Unknown
  • Release Date : 2004
  • Total pages : 520
  • ISBN : 008101046X
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Summary : Read online Terroir and the Politics of Agro industry in California s North Coast Wine District written by Greig Tor Guthey, published by which was released on 2004. Download full Terroir and the Politics of Agro industry in California s North Coast Wine District Books now! Available in PDF, ePub and ...