Case Studies in the Traditional Food Sector

Written By Alessio Cavicchi
Case Studies in the Traditional Food Sector
  • Publsiher : Woodhead Publishing
  • Release : 14 November 2017
  • ISBN : 0081012608
  • Pages : 376 pages
  • Rating : /5 from reviews
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Download or read book entitled Case Studies in the Traditional Food Sector by author: Alessio Cavicchi which was release on 14 November 2017 and published by Woodhead Publishing with total page 376 pages . This book available in PDF, EPUB and Kindle Format. Consumer Science and Strategic Marketing: Case Studies in the Traditional Food Sector aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. The book explores how consumer and sensory science has been implemented in the food industry for achieving the following strategic aims: rejuvenating product image, shaping new market places, achieving market differentiation and geographical diffusion, achieving customer loyalty, promoting traditional features of the product and defining product positioning in competitive environment. There is an emerging demand from food industry professionals and undergraduate and postgraduate students who attend business and agricultural studies courses who want to gain practical information through real cases and field-based research. This book aims to answer the following questions, amongst others: How research in the field of consumer science became relevant for marketing strategies?, Which tangible economic and financial outcomes have been obtained by the joint work of sensory scientists, researchers in marketing field and food business professionals?, and which communication methods and practices have been relevant to make the most of R&D in the food industry? Through case studies, successful examples and practices are provided, with newer inputs for further theoretical investigation given. Both current and future professionals in the food industry will gain insights that can be used in their business environment. Bridges the gap between scholars and practitioners in understanding consumers in the traditional food sector Allows scientists and professionals to make the most of R&D outcomes Advances consumer science research to address business problems in the food industry

Case Studies in the Traditional Food Sector

Case Studies in the Traditional Food Sector
  • Author : Alessio Cavicchi,Cristina Santini
  • Publisher : Woodhead Publishing
  • Release Date : 2017-11-14
  • Total pages : 376
  • ISBN : 0081012608
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Summary : Consumer Science and Strategic Marketing: Case Studies in the Traditional Food Sector aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. The book explores how consumer and sensory science has been implemented in the food industry for achieving the following strategic ...

Case Studies in the Beer Sector

Case Studies in the Beer Sector
  • Author : Roberta Capitello,Natalia Maehle
  • Publisher : Woodhead Publishing
  • Release Date : 2020-09-17
  • Total pages : 390
  • ISBN : 0081012608
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Summary : Case Studies in the Beer Sector investigates managerial and marketing dynamics in the beer sector. It explores the relevance of consumer science and its use as a tool for marketing strategies, putting special focus on small craft breweries. The book provides a variety of case studies from several countries to ...

Case Studies in Food Retailing and Distribution

Case Studies in Food Retailing and Distribution
  • Author : John Byrom,Dominic Medway
  • Publisher : Woodhead Publishing
  • Release Date : 2018-11-05
  • Total pages : 322
  • ISBN : 0081012608
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Summary : Case Studies in Food Retailing and Distribution aims to close the gap between academic researchers and industry professionals through the presentation of ‘real world’ scenarios and the application of field-based research. The book provides contemporary explorations of food retailing and consumption from various contexts around the globe. Using a case ...

Case Studies in the Wine Industry

Case Studies in the Wine Industry
  • Author : Cristina Santini,Alessio Cavicchi
  • Publisher : Woodhead Publishing
  • Release Date : 2018-11-27
  • Total pages : 213
  • ISBN : 0081012608
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Summary : Case Studies in the Wine Industry aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. The book explores how consumer and sensory science has been implemented in the wine industry to achieve certain goals, including the rejuvenation of product image, the ...

Life Cycle Assessment in the Agri food Sector

Life Cycle Assessment in the Agri food Sector
  • Author : Bruno Notarnicola,Roberta Salomone,Luigia Petti,Pietro A. Renzulli,Rocco Roma,Alessandro K. Cerutti
  • Publisher : Springer
  • Release Date : 2015-01-06
  • Total pages : 390
  • ISBN : 0081012608
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Summary : The book presents an overview of the International practices and state-of-the-art of LCA studies in the agri-food sector, both in terms of adopted methodologies and application to particular products; the final purpose is to characterise and put order within the methodological issues connected to some important agri-food products (wine, olive ...

Case Studies in Food Policy for Developing Countries

Case Studies in Food Policy for Developing Countries
  • Author : Per Pinstrup-Andersen,Fuzhi Cheng
  • Publisher : Cornell University Press
  • Release Date : 2018-07-05
  • Total pages : 292
  • ISBN : 0081012608
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Summary : The food problems now facing the world—scarcity and starvation, contamination and illness, overabundance and obesity—are both diverse and complex. What are their causes? How severe are they? Why do they persist? What are the solutions? In three volumes that serve as valuable teaching tools and have been designed ...

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Contemporary Issues in Business  Economics and Finance
  • Author : Simon Grima,Ercan Özen,Hakan Boz
  • Publisher : Emerald Group Publishing
  • Release Date : 2020-09-02
  • Total pages : 296
  • ISBN : 0081012608
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Summary : Contemporary Studies in Economic and Financial Analysis (CSEF 104) dedicates 16 chapters in articles and studies on Contemporary Issues of Business Economics and Finance. Authors contributed from the International Applied Social Science Congress, held in Turkey....

Atmospheric Turn in Culture and Tourism

Atmospheric Turn in Culture and Tourism
  • Author : Michael Volgger,Dieter Pfister
  • Publisher : Emerald Group Publishing
  • Release Date : 2019-11-29
  • Total pages : 360
  • ISBN : 0081012608
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Summary : Combining ideas of sustainable development, strategic marketing and branding with space design and architecture, this volume offers contemporary perspectives on the development and impact of 'atmospheric quality' in tourism and hospitality service situations. Topics discussed include: silent airports, ambient odours and, co-created atmospheres....

Linking Smallholder Producers to Modern Agri Food Chains Case Studies from South Asia Southeast Asia and China

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  • Author : Vijay Paul Sharma,Bill Vorley,Jikun Huang,Abid Qaiyum Suleri,Larry Digal,Thomas A. Reardon
  • Publisher : Allied Publishers
  • Release Date : 2013-05-05
  • Total pages : 388
  • ISBN : 0081012608
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Summary : This publication examines the processes and impact of market restructuring through comparative in-depth empirical case studies in selected Asian countries, namely, China,India, Indonesia, Philippines, Sri Lanka and Thailand. These countries represent both a broad geographic coverage and a range of stages of market concentration in the region. The country ...

Case Studies of Contract Farming in the Horticultural Sector of Kenya

Case Studies of Contract Farming in the Horticultural Sector of Kenya
  • Author : Steven Jaffee
  • Publisher : Unknown
  • Release Date : 1987
  • Total pages : 153
  • ISBN : 0081012608
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Summary : Read online Case Studies of Contract Farming in the Horticultural Sector of Kenya written by Steven Jaffee, published by which was released on 1987. Download full Case Studies of Contract Farming in the Horticultural Sector of Kenya Books now! Available in PDF, ePub and Kindle....

Sustainability Challenges in the Agrofood Sector

Sustainability Challenges in the Agrofood Sector
  • Author : Rajeev Bhat
  • Publisher : John Wiley & Sons
  • Release Date : 2017-04-24
  • Total pages : 712
  • ISBN : 0081012608
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Summary : Sustainability Challenges in the Agrofood Sector covers a wide range of agrofood-related concerns, including urban and rural agriculture and livelihoods, water-energy management, food and environmental policies, diet and human health. Significant and relevant research topics highlighting the most recent updates will be covered, with contributions from leading experts currently based ...

Advances in National Brand and Private Label Marketing

Advances in National Brand and Private Label Marketing
  • Author : Francisco J. Martínez-López
  • Publisher : Springer Nature
  • Release Date : 2021-08-06
  • Total pages : 212
  • ISBN : 0081012608
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Summary : Read online Advances in National Brand and Private Label Marketing written by Francisco J. Martínez-López, published by Springer Nature which was released on . Download full Advances in National Brand and Private Label Marketing Books now! Available in PDF, ePub and Kindle....

Case Studies on Food Experiences in Marketing Retail and Events

Case Studies on Food Experiences in Marketing  Retail  and Events
  • Author : Susanne Doppler,Adrienne Steffen
  • Publisher : Woodhead Publishing
  • Release Date : 2020-08-21
  • Total pages : 236
  • ISBN : 0081012608
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Summary : Case Studies on Food Experiences in Marketing, Retail, and Events explores approaches for creating ideal food shopping and consumption experiences, and the challenges food customers face today. With a basis in literature review and theoretical background, the book illustrates specific case studies on food shopping experiences, food consumption experience in ...

The Future of Food Tourism

The Future of Food Tourism
  • Author : Ian Yeoman,Una McMahon-Beattie,Kevin Fields,Julia N. Albrecht,Dr. Kevin Meethan
  • Publisher : Channel View Publications
  • Release Date : 2015-07-06
  • Total pages : 295
  • ISBN : 0081012608
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Summary : This book presents a systematic and pattern-based explanation of food tourism, focusing on how and why change could occur and what the implications could be. In the future will food tourism involve food grown in the laboratory or a more authentic experience associated with place and history? The book’s ...

Business Models for Sustainability

Business Models for Sustainability
  • Author : Peter E. Wells
  • Publisher : Edward Elgar Publishing
  • Release Date : 2013-10-01
  • Total pages : 192
  • ISBN : 0081012608
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Summary : Business Models for Sustainability breaks new ground by combining three important insights. First, achieving sustainability requires socio-technical transitions that entail new technologies, production processes, lifestyles, and consumption patterns. Second, firms play crucial roles in mediating between sustainable production and consumption. Third, radical innovations require organizational innovations and new business models. ...