Budget Constraints and Optimization in Sponsored Search Auctions

Written By Yanwu Yang
Budget Constraints and Optimization in Sponsored Search Auctions
  • Publsiher : Elsevier
  • Release : 23 November 2013
  • ISBN : 0124115047
  • Pages : 224 pages
  • Rating : /5 from reviews
GET THIS BOOKBudget Constraints and Optimization in Sponsored Search Auctions


Download or read book entitled Budget Constraints and Optimization in Sponsored Search Auctions by author: Yanwu Yang which was release on 23 November 2013 and published by Elsevier with total page 224 pages . This book available in PDF, EPUB and Kindle Format. The Intelligent Systems Series publishes reference works and handbooks in three core sub-topic areas: Intelligent Automation, Intelligent Transportation Systems, and Intelligent Computing. They include theoretical studies, design methods, and real-world implementations and applications. The series' readership is broad, but focuses on engineering, electronics, and computer science. Budget constraints and optimization in sponsored search auctions takes into account consideration of the entire life cycle of campaigns for researchers and developers working on search systems and ROI maximization. The highly experienced authors compiled their knowledge and experience to provide insight, algorithms and development techniques for successful optimized/constrained systems. The book presents a cutting-edge budget optimization approach that embraces three-level budget decisions in the life cycle of search auctions: allocation across markets at the system level, distribution over temporal slots at the campaign level, and real-time adjustment at the keyword level. Delivers a systematic overview and technique for understanding budget constraints and ROI optimization in sponsored search auction systems, including algorithms and developer guides for a range of scenarios Explores effects of constraints on mechanisms, bidding and keyword strategies, and the strategies for budget optimization that developers can employ An informative reference source for both software and systems developers working in the search auctions, marketing and sales strategy optimization, services development for online marketing and advertisement, e-commerce, social and economic networking

Budget Constraints and Optimization in Sponsored Search Auctions

Budget Constraints and Optimization in Sponsored Search Auctions
  • Author : Yanwu Yang,Feiyue Wang
  • Publisher : Elsevier
  • Release Date : 2013-11-23
  • Total pages : 224
  • ISBN : 0124115047
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Summary : The Intelligent Systems Series publishes reference works and handbooks in three core sub-topic areas: Intelligent Automation, Intelligent Transportation Systems, and Intelligent Computing. They include theoretical studies, design methods, and real-world implementations and applications. The series' readership is broad, but focuses on engineering, electronics, and computer science. Budget constraints and optimization ...

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  • Publisher : Springer Science & Business Media
  • Release Date : 2008-12
  • Total pages : 734
  • ISBN : 0124115047
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Summary : This volume contains the papers presented at the International Workshop on Internet and Network Economics held during December 17–20, 2008, in Sha- hai, China, for its fourth edition. WINE 2008 provided a forum for researchers from di?erent disciplines to communicate with each other and exchange their researching ?ndings in this emerging ?eld. ...

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  • ISBN : 0124115047
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  • ISBN : 0124115047
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Summary : This book constitutes the proceedings of the 5th International Conference on Algorithmic Aspects in Information Management, AAIM 2009, held in San Francisco, CA, USA, in June 2009. The 25 papers presented together with the abstracts of two invited talks were carefully reviewed and selected for inclusion in this book. While the areas of ...

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  • ISBN : 0124115047
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Summary : In recent years game theory has had a substantial impact on computer science, especially on Internet- and e-commerce-related issues. Algorithmic Game Theory, first published in 2007, develops the central ideas and results of this exciting area in a clear and succinct manner. More than 40 of the top researchers in this field ...

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  • ISBN : 0124115047
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Summary : Read online Proceedings of the Twenty third AAAI Conference on Artificial Intelligence and the Twentieth Innovative Applications of Artificial Intelligence Conference written by American Association for Artificial Intelligence, published by which was released on 2008. Download full Proceedings of the Twenty third AAAI Conference on Artificial Intelligence and the Twentieth Innovative ...

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Summary : This book constitutes the refereed proceedings of the Third International Workshop on Internet and Network Economics, WINE 2007, held in San Diego, CA, USA, in December 2007. The contents were carefully reviewed and selected. The papers are organized in topical sections on equilibrium, information market, sponsored auction, network economics, mechanism design, social ...

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Summary : Read online INFORMS Conference Program written by Institute for Operations Research and the Management Sciences. National Meeting, published by which was released on 2009. Download full INFORMS Conference Program Books now! Available in PDF, ePub and Kindle....

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Summary : This dissertation examines two recommendation and optimization issues in online advertising. One is to optimize the search engine revenue with the presence of advertiser daily budget constraints. A solution framework that combines a novel linear programming formulation and a method to generate serving plans is designed to achieve the optimal ...

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  • Author : Anonim
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Summary : Read online UNITED STATES POLITICAL SCIENCE DOCUMENTS VOLUME ONE 1975 written by , published by which was released on 1976. Download full UNITED STATES POLITICAL SCIENCE DOCUMENTS VOLUME ONE 1975 Books now! Available in PDF, ePub and Kindle....

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Summary : Read online Comprehensive Dissertation Index written by , published by which was released on 1989. Download full Comprehensive Dissertation Index Books now! Available in PDF, ePub and Kindle....

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Summary : Read online Business Periodicals Index written by , published by which was released on 1977. Download full Business Periodicals Index Books now! Available in PDF, ePub and Kindle....