Branding Com

Author by : Deborah Kania
Language : en
Publisher by : Ntc Business Books
Format Available : PDF, ePub, Mobi
Total Read : 72
Total Download : 327
File Size : 49,9 Mb
pdf pdf

Description : Kania explores the basics of online brand marketing and shows how to plan and execute a successful online branding strategy. This will develop a "next generation media mix" to leverage both online and offline marketing media in promoting a brand. 25 illustrations.


Plunkett S Advertising Branding Industry Almanac 2008 Advertising Branding Industry Market Research Statistics Trends Leading Companies

Author by : Plunkett Research Ltd
Language : en
Publisher by : Plunkett Research, Ltd.
Format Available : PDF, ePub, Mobi
Total Read : 86
Total Download : 159
File Size : 50,5 Mb
pdf pdf

Description : Covers the fields of advertising, marketing and branding, from advertising on radio and television to direct mail, from online advertising to branding and public relations to paid search inclusion. This book also covers trends in such areas as advertising agencies, marketing consultants, online advertising, branding strategies, and more.


Smarter Branding Without Breaking The Bank

Author by : Brand Development Associates Int'l
Language : en
Publisher by : eBookIt.com
Format Available : PDF, ePub, Mobi
Total Read : 30
Total Download : 828
File Size : 45,5 Mb
pdf pdf

Description : You already have the resources you need to build a powerhouse brand.If you believe you lack the money, people, time, or ideas to create a thriving brand, think again. In fact, you already have FIVE powerful marketing resources you can use right now to get big-brand results at low cost ... or no cost at all.Step One: Shift your mindset.International branding expert Brenda Bence has created the definitive guide to branding on a tight budget. After years as a mega-brander working across four continents and 50 countries for deep-pocketed consumer giants like Procter & Gamble and Bristol-Myers Squibb, she left the corporate world to start her own business. From scratch — and with almost empty pockets — Brenda used inventive, low-cost methods to build her own international brand that now serves clients in 25 countries with offices in the U.S. and Asia.Based on Brenda's successful low-cost branding workshops that receive rave reviews around the globe, Smarter Branding Without Breaking the Bank is a treasure chest of tips, tools, andtechniques to help SMEs and solo-preneurs achieve similar results at minimal expense.You will:* Learn to leverage five existing assets to create a robust brand marketing plan* Craft a unique and compelling brand positioning using six proven elements* Dispel widely-held branding myths that could be holding you back from success* Apply lessons from dozens of real-world case studies from a variety of businesses* Create a permanent "marketing mindset" for you and your team


Place Branding

Author by : R. Govers
Language : en
Publisher by : Springer
Format Available : PDF, ePub, Mobi
Total Read : 69
Total Download : 665
File Size : 43,9 Mb
pdf pdf

Description : The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice.


Contemporary Research In E Branding

Author by : Bandyopadhyay, Subir
Language : en
Publisher by : IGI Global
Format Available : PDF, ePub, Mobi
Total Read : 10
Total Download : 227
File Size : 54,6 Mb
pdf pdf

Description : Provides research on the emergent issue of the Internet as a central organizing platform for integrating marketing communications.


Globalization Culture And Branding

Author by : C. Torelli
Language : en
Publisher by : Springer
Format Available : PDF, ePub, Mobi
Total Read : 50
Total Download : 898
File Size : 43,9 Mb
pdf pdf

Description : Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for imbuing brands with culturally symbolic meanings that can create deep psychological bonds with multi-cultural consumers.


Enhance Your Training Brand

Author by : Amy Hand
Language : en
Publisher by : American Society for Training and Development
Format Available : PDF, ePub, Mobi
Total Read : 85
Total Download : 713
File Size : 54,5 Mb
pdf pdf

Description : In this Infoline, you will learn the basic concepts of branding.


City Branding

Author by : Keith Dinnie
Language : en
Publisher by : Palgrave Macmillan
Format Available : PDF, ePub, Mobi
Total Read : 42
Total Download : 337
File Size : 42,8 Mb
pdf pdf

Description : Focussing specifically on city branding this is an invaluable text as city branding becomes increasingly important across the world and has a direct impact on public and private sector practice


Branding

Author by : Farida Hasanali
Language : en
Publisher by : APQC
Format Available : PDF, ePub, Mobi
Total Read : 83
Total Download : 597
File Size : 46,5 Mb
pdf pdf

Description :


Beyond Branding

Author by : Nicholas Ind
Language : en
Publisher by : Kogan Page Publishers
Format Available : PDF, ePub, Mobi
Total Read : 31
Total Download : 657
File Size : 45,8 Mb
pdf pdf

Description : ""This is an inspiring book, a plea for the new approach -- one that does not just put the heart back into brand planning, but puts the brand back at the heart of the organization... It is fresh thinking, which may help you think differently about brands."" --- Marketing