Behavioral Economics for Tourism
  • Release Date : 24 September 2020
  • Publisher : Academic Press
  • Genre : Business & Economics
  • Pages : 278 pages
  • ISBN 13 : 9780128138120
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Download or read book entitled Behavioral Economics for Tourism by author: Milena S. Nikolova which was release on 24 September 2020 and published by Academic Press with total page 278 pages . This book available in PDF, EPUB and Kindle Format. Behavioral Economics for Tourism applies behavioral perspectives to business and policy challenges in the tourism industry. The book enables professionals and early career researchers to succeed by focusing on market and consumer trends, technological advancements, and the modern tourist. It covers the transformation of purchasing decisions, tourism hosting dynamics, digital mediation and disintermediation of tourism organizations, service design, and planning policy considerations. The volume concludes with case studies illustrating successful and unsuccessful behavioral tactics and strategies for tourism businesses and organizations. Provides behavioral profiling of the digitally-informed, mobile, self-managed tourist Allows the tourism industry to better understand tourists, both cognitively and emotionally Supports business success, technology development and sustainability in the tourism industry Features case studies on behavioral tactics and strategies for use in tourism

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Author : Karen A. Smith,Leonie Lockstone-Binney,Kirsten Holmes,Tom Baum
Publisher : Routledge
Genre : Business & Economics
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