- Author : C. L. Tyagi
- Release Date : 25 January 2022
- Publisher : Atlantic Publishers & Dist
- Genre : Advertising
- Pages : 440 pages
- ISBN 13 : 8126902574
Download or read book entitled Advertising Management by author: C. L. Tyagi which was release on 25 January 2022 and published by Atlantic Publishers & Dist with total page 440 pages . This book available in PDF, EPUB and Kindle Format. This Is An Ideal And Most Comprehensive Textbook Presenting An Integrated Approach To The Principles, Concepts And The Cases In Advertising Management. Based On Authentic Publications And Practical Experience Of The Authors, The Book Deals With Advertising And Sales Promotion, Economic And Social Effectiveness Of Advertising Decisions And Plans. The Book Is Well-Written And Well-Structured In Lucid, Simple And Conversational Language. Different Topics Are Systematically Arranged With Proper Blend Of Theories And Models So As To Make Easy And Clear Understanding Of Principles And Their Applications In Advertising.The Book Will Be Very Useful For Students Doing M.B.A., M.Com., D.I.M. And B.B.M. It Will Also Be Most Valuable Reference Source For Advertising Professionals.