Description : From the viewpoint of newspaper organizations the main competitive media has shrunk to only one, the internet. But the effect of this innovation has been devastating in capturing the vast majority of the advertising revenues on which newspapers have depended. The larger the internet-based media became the more newspapers and other media shrank. Pairing an academic and former industry news manager, this textbook assesses the situation in which the regional news media industry finds itself, and explores methods, processes and techniques, which might usefully be introduced to help the news media firm secure a viable future. In focusing on newspapers, magazines, TV and radio, the work is filled with real-life examples and interviews with news media managers, illustrating how management is being conducted in this age of turbulence. The goal is to give students practice in solving complex strategic problems and to provide them with a series of intellectual and professional exercises. Their method of using case studies will enable students to explore in detail key theoretical issues before applying them to real life management settings.
Description : Healthcare Internet Marketing - The Ultimate Guide for Medical & Dental Practices and Providers will help those with any type of medical or dental practice understand how to succeed with marketing on the web. Written by a fellowship trained spine doctor who achieved 80% patient acquisition on the internet through trial and error, these tips and techniques provide a roadmap for success on the internet that will provide an immense return on investment. With the competitive nature that exists now between practices for obtaining patients, the internet is filled with options for prospective patients to select a provider. By performing internet marketing effectively, as this book explains, practices can achieve first page rankings on Google, Yahoo and Bing for lots of competitive keywords. This will increase website traffic and generate new patients. Dr. Greene also lays out additional cost effective internet options for patient acquisition such as starting a free YouTube channel, email marketing that stays out of the Spam folders, press releases and much more. Do not spend hundreds of hours trying out techniques blindly, take it from someone who has been in your shoes and learned how to dominate on the web without spending a fortune!