Spin Selling

Author by : Neil Rackham
Languange : en
Publisher by : Gower Publishing Company, Limited
Format Available : PDF, ePub, Mobi
Total Read : 52
Total Download : 898
File Size : 41,7 Mb
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Description : True or false? In selling high-value products or services: âe¢ 'closing' increases your chance of success âe¢ it is essential to describe the benefits of your product or service to the customer âe¢ objection handling is an important skill âe¢ open questions are more effective than closed questions. All false, says Neil Rackham. He and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just donâe(tm)t work for major sales. Rackham went on to introduce his SPIN®-Selling method, where SPIN® describes the whole selling process - Situation questions, Problem questions, Implication questions, Need-payoff questions. SPIN®-Selling provides you with a set of simple and practical techniques which have been tried in many of todayâe(tm)s leading companies with dramatic improvements to their sales performance.


Jeffrey Gitomer S Little Red Book Of Selling

Author by : Jeffrey H. Gitomer
Languange : en
Publisher by : Bard
Format Available : PDF, ePub, Mobi
Total Read : 40
Total Download : 936
File Size : 43,6 Mb
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Description : A new guide from the author of The Sales Bible helps salespeople learn why sales happen, and how it has everything to do with understanding buying motives and taking ethical actions, allowing the readers to make sales for the moment and for the rest of their lives.


The Spin Selling Fieldbook Practical Tools Methods Exercises And Resources

Author by : Neil Rackham
Languange : en
Publisher by : McGraw-Hill Education
Format Available : PDF, ePub, Mobi
Total Read : 51
Total Download : 825
File Size : 41,7 Mb
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Description : Put into practice today's winning strategy for achieving success in high-end sales! The SPIN Selling Fieldbook is your guide to the method that has revolutionized big-ticket sales in the United States and globally. It's the method being used by one-half of all Fortune 500 companies to train their sales forces, and here's the interactive, hands-on field book that provides the practical tools you need to put this revolutionary method into actionimmediately. The SPIN Selling Fieldbook includes: Individual diagnostic exercises Illustrative case studies from leading companies Practical planning suggestions Provocative questionnaires Practice sessions to prepare you for dealing with challenging selling situations Written by the pioneering author of the original bestseller, SPIN Selling, this book is aimed at making implementation easy for companies that have not yet established SPIN techniques. It will also enable companies that are already using the method to reinforce SPIN methods in the field and in coaching sessions.


The Challenger Sale

Author by : Brent Adamson
Languange : en
Publisher by : Penguin UK
Format Available : PDF, ePub, Mobi
Total Read : 24
Total Download : 496
File Size : 44,6 Mb
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Description : THE INTERNATIONAL BESTSELLER: OVER HALF A MILLION COPIES SOLD In The Challenger Sale, Matthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge them What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. Matthew Dixon, Brent Adamson, and their colleagues at CEB have studied the performance of thousands of sales reps worldwide. And what they discovered may be the biggest shock to conventional sales wisdom in decades. The Challenger Sale argues that classic relationship-building is the wrong approach. Every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average performance, only one - the Challenger - delivers consistently high performance. Instead of bludgeoning customers with facts and features, Challengers approach customers with insights about how they can save or make money. They tailor their message to the customer's specific needs. They are assertive, pushing back when necessary and taking control of the sale. Any sales rep, once equipped with the right tools, can drive higher levels of customer loyalty and, ultimately, greater growth. Matthew Dixon and Brent Adamson are managing directors with CEB's Sales Executive Council in Washington, D.C. www.executiveboard.com www.thechallengersale.com


Hypnotic Writing

Author by : Joe Vitale
Languange : en
Publisher by : John Wiley & Sons
Format Available : PDF, ePub, Mobi
Total Read : 27
Total Download : 382
File Size : 48,5 Mb
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Description : Discover the secrets of written persuasion! "The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius." -Joseph Sugarman, author of Triggers "I've read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible." -David Garfinkel, author of Advertising Headlines That Make You Rich "I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e-mail writing, Joe's specialty, Hypnotic Writing is the most important book on copywriting (yes, that's really what it is about) to be published in this century. Read it. It will make you a better copywriter, period." -Bob Bly, copywriter and author of The Copywriter's Handbook "I couldn't put this book down. It's eye opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantly-exemplifying the techniques by the writing of the book itself as you go along." -David Deutsch, author of Think Inside the Box, www.thinkinginside.com "Hypnotic Writing is packed with so much great information it's hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case there's any question how to apply them, the before-and-after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It is hypnotic writing. On the count of three, you're going to love it. Just watch and see." -Blair Warren, author of The Forbidden Keys to Persuasion


Spin

Author by : Robert Charles Wilson
Languange : en
Publisher by : Hachette UK
Format Available : PDF, ePub, Mobi
Total Read : 66
Total Download : 495
File Size : 48,6 Mb
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Description : One night in October when he was ten years old, Tyler Dupree stood in his back yard and watched the stars go out. They all flared into brilliance at once, then disappeared, replaced by a flat, empty black barrier. He and his best friends, Jason and Diane Lawton, had seen what became known as the Big Blackout. It would shape their lives. The effect is worldwide. The sun is now a featureless disk - a heat source, rather than an astronomical object. The moon is gone, but tides remain. Not only have the world's artificial satellites fallen out of orbit, their recovered remains are pitted and aged, as though they'd been in space far longer than their known lifespans. As Tyler, Jason, and Diane grow up, space probe reveals a bizarre truth: The barrier is artificial, generated by huge alien artifacts. Time is passing faster outside the barrier than inside - more than a hundred million years per day on Earth. At this rate, the death throes of the sun are only about forty years in our future. Jason, now a promising young scientist, devotes his life to working against this slow-moving apocalypse. Diane throws herself into hedonism, marrying a sinister cult leader who's forged a new religion out of the fears of the masses. Earth sends terraforming machines to Mars to let the onrush of time do its work, turning the planet green. Next they send humans...and immediately get back an emissary with thousands of years of stories to tell about the settling of Mars. Then Earth's probes reveal that an identical barrier has appeared around Mars. Jason, desperate, seeds near space with self-replicating machines that will scatter copies of themselves outward from the sun - and report back on what they find. Life on Earth is about to get much, much stranger.


Last Year

Author by : Robert Charles Wilson
Languange : en
Publisher by : Macmillan
Format Available : PDF, ePub, Mobi
Total Read : 77
Total Download : 587
File Size : 54,6 Mb
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Description : Two events made September 1st a memorable day for Jesse Cullum. First, he lost a pair of Oakley sunglasses. Second, he saved the life of President Ulysses S. Grant. In the near future of Robert Charles Wilson's Last Year, the technology exists to open doorways into the past--but not our past, not exactly. Each "past" is effectively an alternate world, identical to ours but only up to the date on which we access it. And a given "past" can only be reached once. After a passageway is open, it's the only road to that particular past; once closed, it can't be reopened. A passageway has been opened to a version of late 19th-century Ohio. It's been in operation for most of a decade, but it's no secret, on either side of time. A small city has grown up around it to entertain visitors from our time, and many locals earn a good living catering to them. But like all such operations, it has a shelf life; as the "natives" become more sophisticated, their version of the "past" grows less attractive as a destination. Jesse Cullum is a native. And he knows the passageway will be closing soon. He's fallen in love with a woman from our time, and he means to follow her back--no matter whose secrets he has to expose in order to do it. At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.


Unlabel

Author by : Marc Ecko
Languange : en
Publisher by : Simon and Schuster
Format Available : PDF, ePub, Mobi
Total Read : 49
Total Download : 939
File Size : 44,6 Mb
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Description : From one of the most provocative entrepreneurs of our time, Marc Ecko reveals his formula for building an authentic brand or business in a compelling how-to guide that’s perfect to “educate the next generation of dreamers” (Kirkus Reviews). As instructive as it is innovative, Unlabel empowers you to channel your creativity, find the courage to defy convention, and summon the confidence to act and compete in any environment. This visual blueprint teaches you how to grow both creatively and commercially by testing your personal brand against the principles of the Authenticity Formula. Marc Ecko shares the bruising mistakes and remarkable triumphs that reveal the truth behind his success, growing from a misfit kid airbrushing T-shirts in his parents’ garage to the bold creator of two hugely successful branded platforms—Ecko Unltd. and Complex Media. As Ecko explains, it’s not enough to simply merge your inner artist with business savvy, you must understand the anatomy of a brand, starting with its authentic spine. With Unlabel, you will discover your own voice by overcoming fear, take action and deliver on your promises, understand why failure is essential, learn how your product or service makes people feel, and recognize if your nostalgia for the past is hampering your ability to envision your future. Unlabel provides a bold and honest approach to building an authentic personal brand, and a roadmap for growing a bootstrap start-up into a sustainable business.


The Ultimate Marketing Plan

Author by : Dan S. Kennedy
Languange : en
Publisher by : Adams Media
Format Available : PDF, ePub, Mobi
Total Read : 82
Total Download : 640
File Size : 53,6 Mb
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Description : Let's face it - the business world today is nothing like it was ten years ago. Marketing budgets are tighter, consumers are more skeptical, and social media has changed forever the way we talk to our customers. In this new edition of his bestselling The Ultimate Marketing Plan, industry expert Dan S. Kennedy integrates such tools as social media marketing, networking, and strategic memberships into a complete plan that will strengthen your customer base without breaking your budget. Packed with updated examples, marketing techniques, and contributions from experts, Kennedy shows you how to catapult your company to the cutting edge.


Enchanted

Author by : Alethea Kontis
Languange : en
Publisher by : Houghton Mifflin Harcourt
Format Available : PDF, ePub, Mobi
Total Read : 21
Total Download : 708
File Size : 51,5 Mb
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Description : It isn’t easy being the rather overlooked and unhappy youngest sibling to sisters named for the other six days of the week. Sunday’s only comfort is writing stories, although what she writes has a terrible tendency to come true. When Sunday meets an enchanted frog who asks about her stories, the two become friends. Soon that friendship deepens into something magical. One night Sunday kisses her frog goodbye and leaves, not realizing that her love has transformed him back into Rumbold, the crown prince of Arilland—and a man Sunday’s family despises. The prince returns to his castle, intent on making Sunday fall in love with him as the man he is, not the frog he was. But Sunday is not so easy to woo. How can she feel such a strange, strong attraction for this prince she barely knows? And what twisted secrets lie hidden in his past—and hers?


Snap Selling

Author by : Jill Konrath
Languange : en
Publisher by : Penguin
Format Available : PDF, ePub, Mobi
Total Read : 73
Total Download : 639
File Size : 47,8 Mb
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Description : Selling is tougher than ever before. Potential customers are under extreme pressure to do more with less money, less time, and fewer resources, and they're wary of anyone who tries to get them to buy or change anything. Under such extreme conditions, yesterday's sales strategies no longer work. No matter how great your offering, you face the daunting task of making yourself appear credible, relevant, and valuable. Now, internationally recognized sales strategist Jill Konrath shows how to overcome these obstacles to get more appointments, speed up decisions, and win sales with these short-fused, frazzled customers. Drawing on her years of selling experience, as well as the stories of other successful sellers, she offers four SNAP Rules: -Keep it Simple: When you make things easy and clear for your customers, they'll change from the status quo. -Be iNvaluable: You have to stand out by being the person your customers can't live without. -Always Align: To be relevant, make sure you're in synch with your customers' objectives, issues, and needs. -Raise Priorities: To maintain momentum, keep the most important decisions at the forefront of their mind. SNAP Selling is an easy-to-read, easy-to-use guide for any seller in today's increasingly frenzied environment.


The Millionaire Fastlane

Author by : MJ DeMarco
Languange : en
Publisher by : Viperion Publishing Corp
Format Available : PDF, ePub, Mobi
Total Read : 56
Total Download : 780
File Size : 41,8 Mb
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Description : Is the financial plan of mediocrity -- a dream-stealing, soul-sucking dogma known as "The Slowlane" your plan for creating wealth? You know how it goes; it sounds a lil something like this: "Go to school, get a good job, save 10% of your paycheck, buy a used car, cancel the movie channels, quit drinking expensive Starbucks mocha lattes, save and penny-pinch your life away, trust your life-savings to the stock market, and one day, when you are oh, say, 65 years old, you can retire rich." The mainstream financial gurus have sold you blindly down the river to a great financial gamble: You've been hoodwinked to believe that wealth can be created by recklessly trusting in the uncontrollable and unpredictable markets: the housing market, the stock market, and the job market. This impotent financial gamble dubiously promises wealth in a wheelchair -- sacrifice your adult life for a financial plan that reaps dividends in the twilight of life. Accept the Slowlane as your blueprint for wealth and your financial future will blow carelessly asunder on a sailboat of HOPE: HOPE you can find a job and keep it, HOPE the stock market doesn't tank, HOPE the economy rebounds, HOPE, HOPE, and HOPE. Do you really want HOPE to be the centerpiece for your family's financial plan? Drive the Slowlane road and you will find your life deteriorate into a miserable exhibition about what you cannot do, versus what you can. For those who don't want a lifetime subscription to "settle-for-less" and a slight chance of elderly riches, there is an alternative; an expressway to extraordinary wealth that can burn a trail to financial independence faster than any road out there. Why jobs, 401(k)s, mutual funds, and 40-years of mindless frugality will never make you rich young. Why most entrepreneurs fail and how to immediately put the odds in your favor. The real law of wealth: Leverage this and wealth has no choice but to be magnetized to you. The leading cause of poorness: Change this and you change everything. How the rich really get rich - and no, it has nothing to do with a paycheck or a 401K match. Why the guru's grand deity - compound interest - is an impotent wealth accelerator. Why the guru myth of "do what you love" will most likely keep you poor, not rich. And 250+ more poverty busting distinctions... Demand the Fastlane, an alternative road-to-wealth; one that actually ignites dreams and creates millionaires young, not old. Change lanes and find your explosive wealth accelerator. Hit the Fastlane, crack the code to wealth, and find out how to live rich for a lifetime.


The Ultimate Sales Machine

Author by : Chet Holmes
Languange : en
Publisher by : Penguin
Format Available : PDF, ePub, Mobi
Total Read : 79
Total Download : 766
File Size : 47,6 Mb
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Description : Counsels business professionals on how to achieve success through a combination of focus and discipline strategies, in a guide that advises readers against following trends and taking on too many projects while making recommendations on marketing effectively and perfecting the art of the sale.


Thunderstruck

Author by : Erik Larson
Languange : en
Publisher by : Random House
Format Available : PDF, ePub, Mobi
Total Read : 25
Total Download : 337
File Size : 44,5 Mb
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Description : In 1910, Edwardian England was scandalized by a murder. It seems mild-mannered American Hawley Crippen had killed his wife, buried her remains in the cellar of their North London home and then gone on the run with his young mistress, his secretary Ethel Le Neve. A Scotland Yard inspector, already famous for his part in the Ripper investigation, discovered the murder and launched an international hunt for Crippen that climaxed in a trans-Atlantic chase between two ocean liners. The chase itself was novel, but what captured the imagination was the role played by a new and little understood technology: the wireless. Thanks to its inventor Marconi's obsessive fight to perfect his machine, the world was able to learn of events occurring in the middle of the Atlantic as they unfolded - something previously unthinkable. Commentators of the time all agreed that if not for Marconi, Crippen would have escaped. But Marconi had struggled to gain acceptance for his invention (some viewed it as a supernatural device, while distrust of foreigners remained prevalent in England and America). It was the Crippen case that helped convince the world of the potential of Marconi's miracle technology, so accelerating the revolution that eventually produced the modern means of communication we take for granted today. With its cast of captivating characters, Thunderstruck is Erik Larson doing what he does brilliantly well: bringing together seemingly disparate yet inextricably linked lives to paint a fascinating and exciting portrait of an extraordinary age of cultural, social and technological change while evoking the darker side of human nature.


Mergers Acquisitions And Other Restructuring Activities

Author by : Donald M. DePamphilis
Languange : en
Publisher by : Elsevier
Format Available : PDF, ePub, Mobi
Total Read : 13
Total Download : 915
File Size : 44,7 Mb
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Description : Two strengths distinguish this textbook from others. One is its presentation of subjects in the contexts where they occur. Students see different perspectives on subjects and learn how complex and dynamic the mergers and acquisitions environment is. The other is its use of current events. Of its 72 case studies, 3/4 are new or have been updated. The implications of Dodd-Frank and US Supreme Court rulings affecting the Sarbanes-Oxley Act, among other regulatory changes, are developed to enhance teaching and learning experiences. Other improvements to the 6th edition have shortened and simplified chapters, increased the numbers and types of pedagogical supplements, and expanded the international appeal of examples. With a renewed focus on empirical and quantitative examples, the 6th edition continues to demonstrate how people work together on mergers and acquisitions and why the actions of specific individuals have far-reaching implications. Presents an integrated approach to the activities involved in mergers, acquisitions, business alliances, and corporate restructurings. All chapters have been revised, updated, and contain new content, and 14 include more extensive changes. Structural revisions make chapters more streamlined, shorter, and less complex. Case studies cover a dozen industries, and 75% are new or have been updated. All include discussion questions and answers.


Jackaby

Author by : William Ritter
Languange : en
Publisher by : Algonquin Books
Format Available : PDF, ePub, Mobi
Total Read : 82
Total Download : 174
File Size : 55,5 Mb
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Description : “Sherlock Holmes crossed with Buffy the Vampire Slayer.” —Chicago Tribune Newly arrived in New Fiddleham, New England, 1892, and in need of a job, Abigail Rook meets R. F. Jackaby, an investigator of the unexplained with a keen eye for the extraordinary--including the ability to see supernatural beings. Abigail has a gift for noticing ordinary but important details, which makes her perfect for the position of Jackaby’s assistant. On her first day, Abigail finds herself in the midst of a thrilling case: A serial killer is on the loose. The police are convinced it’s an ordinary villain, but Jackaby is certain the foul deeds are the work of the kind of creature whose very existence the local authorities--with the exception of a handsome young detective named Charlie Cane--seem adamant to deny. “The rich world of this debut demands sequels.” —Kirkus Reviews, starred review “We honestly couldn’t put it down.” —Nerdist.com “Toss together an alternate 19th-century New England city, a strong tradition of Sherlockian pastiche, and one seriously ugly hat, and this lighthearted and assured debut emerges, all action and quirk.” —Publishers Weekly • A Top Ten Fall ’14 Kids’ Indie Next Pick • A 2014 Kirkus Reviews Best Book for Young Adults • A 2015 YALSA Top Ten Best Fiction for Young Adults Title • A 2015 Pacific Northwest Book Award Winner • A 2015–2016 Georgia Peach Award Nominee • A Junior Library Guild Selection


Contagious

Author by : Jonah Berger
Languange : en
Publisher by : Simon and Schuster
Format Available : PDF, ePub, Mobi
Total Read : 43
Total Download : 330
File Size : 42,7 Mb
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Description : New York Times bestseller What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He’s studied why New York Times articles make the paper’s own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Contagious combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If you’ve wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spread—for designing messages, advertisements, and information that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.


Divorce After 50

Author by : Janice Green
Languange : en
Publisher by : Nolo
Format Available : PDF, ePub, Mobi
Total Read : 81
Total Download : 568
File Size : 49,8 Mb
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Description : A road map for late-life divorce Divorce can be emotionally devastating at any time, but the emotional and financial challenges are even greater for people who divorce later in life and can face complicated issues of blended families, health care concerns, and retirement planning. Attorney Janice Green brings 30-plus years of experience as a divorce lawyer, and in particular her experience counseling clients over 50, to Divorce After 50. She addresses: • Divorce options (including mediation and collaborative divorce) • How to receive the best guidance from lawyers and professional advisers • Dividing marital property fairly • Retirement plan rules • Spousal support (alimony) • How divorce affects estate planning • Keeping good health care (updated to include new rules under the Affordable Care Act) The book also includes divorce survival stories that illustrate your options and provide encouragement. They got through it, and with the help of Divorce After 50, you can, too.


Predictable Prospecting How To Radically Increase Your B2b Sales Pipeline

Author by : Marylou Tyler
Languange : en
Publisher by : McGraw Hill Professional
Format Available : PDF, ePub, Mobi
Total Read : 45
Total Download : 472
File Size : 43,7 Mb
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Description : The proven system for rapid B2B sales growth from the coauthor of Predictable Revenue, the breakout bestseller hailed as a “sales bible” (Inc.com) If your organization’s success is driven by B2B sales, you need to be an expert prospector to successfully target, qualify, and close business opportunities. This game-changing guide provides the immediately implementable strategies you need to build a solid, sustainable pipeline — whether you’re a sales or marketing executive, team leader, or sales representative. Based on the acclaimed business model that made Predictable Revenue a runaway bestseller, this powerful approach to B2B prospecting will help you to: • Identify the prospects with the greatest potential • Clearly articulate your company’s competitive position • Implement account-based sales development using ideal account profiles • Refine your lead targeting strategy with an ideal prospect profile • Start a conversation with people you don’t know • Land meetings through targeted campaigns • Craft personalized e-mail and phone messaging to address each potential buyer’s awareness, needs, and challenges. • Define, manage, and optimize sales development performance metrics • Generate predictable revenue You’ll learn how to target and track ideal prospects, optimize contact acquisition, continually improve performance, and achieve your revenue goals—quickly, efficiently, and predictably. The book includes easy-to-use charts and e-mail templates, and features full online access to sample materials, worksheets, and blueprints to add to your prospecting tool kit. Following this proven step-by-step framework, you can turn any B2B organization into a high-performance business development engine, diversify marketing lead generation channels, justify marketing ROI, sell into disruptive markets—and generate more revenue than ever. That’s the power of Predictable Prospecting.


The New World Of Mr Tompkins

Author by : George Gamow
Languange : en
Publisher by : Cambridge University Press
Format Available : PDF, ePub, Mobi
Total Read : 46
Total Download : 367
File Size : 41,8 Mb
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Description : The layman is introduced to modern physics when a personable bank clerk, interested in scientific matters, has fantastic adventures.


Straight And Crooked Thinking

Author by : Robert Henry Thouless
Languange : en
Publisher by : Hachette UK
Format Available : PDF, ePub, Mobi
Total Read : 97
Total Download : 909
File Size : 50,9 Mb
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Description : This new edition of a timeless classic demonstrates how the use of clear, rational thinking and logic can win any argument, however emotionally charged the topic in question. It describes the typical flaws of reasoning in argument and shows how language can be used to deceive - and how to avoid being deceived. It will show you how, by learning what is 'straight', rational language, and clear thought, you can disentangle emotionally charged rhetoric and hold your own in any argument or debate, no matter how challenging. Although written nearly 80 years ago, this book proves that certain principles remain timeless; it has shown many thousands over the decades how to cope with media spin and distorted reasoning - and now it will do the same for you.


The Founder S Mentality

Author by : Chris Zook
Languange : en
Publisher by : Harvard Business Review Press
Format Available : PDF, ePub, Mobi
Total Read : 29
Total Download : 356
File Size : 49,7 Mb
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Description : Three Principles for Managing—and Avoiding—the Problems of Growth Why is profitable growth so hard to achieve and sustain? Most executives manage their companies as if the solution to that problem lies in the external environment: find an attractive market, formulate the right strategy, win new customers. But when Bain & Company’s Chris Zook and James Allen, authors of the bestselling Profit from the Core, researched this question, they found that when companies fail to achieve their growth targets, 90 percent of the time the root causes are internal, not external—increasing distance from the front lines, loss of accountability, proliferating processes and bureaucracy, to name only a few. What’s more, companies experience a set of predictable internal crises, at predictable stages, as they grow. Even for healthy companies, these crises, if not managed properly, stifle the ability to grow further—and can actively lead to decline. The key insight from Zook and Allen’s research is that managing these choke points requires a “founder’s mentality”—behaviors typically embodied by a bold, ambitious founder—to restore speed, focus, and connection to customers: • An insurgent’s clear mission and purpose • An unambiguous owner mindset • A relentless obsession with the front line Based on the authors’ decade-long study of companies in more than forty countries, The Founder’s Mentality demonstrates the strong relationship between these three traits in companies of all kinds—not just start-ups—and their ability to sustain performance. Through rich analysis and inspiring examples, this book shows how any leader—not only a founder—can instill and leverage a founder’s mentality throughout their organization and find lasting, profitable growth.


Spirited

Author by : Nancy Holder
Languange : en
Publisher by : Simon Pulse
Format Available : PDF, ePub, Mobi
Total Read : 89
Total Download : 600
File Size : 49,9 Mb
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Description : War. Rage. Magic. Love. In May 1756 war is formally declared between the British and the French. During this highly dangerous time, Isabella Sevens is travelling with her father to the British stronghold Fort William Henry. In the forest, Wusamequin, the young and handsome medicine man, looks to avenge the death of his wife and child at the hands of British soldiers. When Wusamequin spots Isabella and her father, he alerts his warriors to capture them. But Wusamequin is quite taken with how bravely Isabella battles. He orders the warriors to spare her and her tfather, and they are dragged back to their village. However, many members of the Mohican tribe still want them to be killed. In a desperate plea to Wusamequin, Isabella vows to stay as his hostage if he lets her father go.


The Paper Magician

Author by : Charlie N. Holmberg
Languange : en
Publisher by : 47North
Format Available : PDF, ePub, Mobi
Total Read : 55
Total Download : 297
File Size : 43,6 Mb
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Description : Under the tutelage of magician Emery Thane, Ceony Twill discovers the wonders of paper magic, but when her teacher's life is threatened, she must face the extraordinary dangers of forbidden magic to save him.


Year Of Yes

Author by : Shonda Rhimes
Languange : en
Publisher by : Simon and Schuster
Format Available : PDF, ePub, Mobi
Total Read : 77
Total Download : 187
File Size : 54,9 Mb
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Description : In this poignant, hilarious and deeply intimate call to arms, Hollywood's most powerful woman, the mega-talented creator of Grey's Anatomy and Scandal and executive producer of How to Get Away with Murder, reveals how saying YES changed her life - and how it can change yours too. With three hit shows on television and three children at home, Shonda Rhimes had lots of good reasons to say no when invitations arrived. Hollywood party? No. Speaking engagement? No. Media appearances? No. And to an introvert like Shonda, who describes herself as 'hugging the walls' at social events and experiencing panic attacks before press interviews, there was a particular benefit to saying no: nothing new to fear. Then came Thanksgiving 2013, when Shonda's sister Delorse muttered six little words at her: You never say yes to anything. Profound, impassioned and laugh-out-loud funny, in Year of Yes Shonda Rhimes reveals how saying YES changed - and saved - her life. And inspires readers everywhere to change their own lives with one little word: Yes.