Description : In this stunning bestseller, Malcolm Gladwell takes us on an intellectual journey through the world of "outliers"--the best and the brightest, the most famous and the most successful. His answer is that we pay too much attention to what successful people are like, and too little attention to where they are from: that is, their culture, their family, their generation, and the idiosyncratic experiences of their upbringing. Along the way he reveals the secrets of software billionaires like Bill Gates, why you've never heard of the smartest man in the world, why almost no star hockey players are born in the fall, why Asians are good at math, what made the Beatles the greatest rock band and, why, when it comes to plane crashes, where the pilots are from matters as much as how well they are trained. The lives of outliers follow a peculiar and unexpected logic, and in uncovering that logic, Gladwell presents a fascinating blueprint for making the most of human potential--one that transforms the way we understand success.
Description : Полицейские расстреляли невинного человека. Специалисты за год исследований не смогли установить поддельность статуи. На пост президента США в 1921 году был избран Уоррен Гардинг — посредственный и незадачливый политик. Почему произошли эти роковые ошибки? Можно ли было избежать их? В своей увлекательной книге «Сила мгновенных решений» Малкольм Гладуэлл, автор бестселлера «Переломный момент», анализирует процесс принятия решений. На богатом материале из области искусства, науки, дизайна, медицины, политики и бизнеса он раскрывает закономерности бессознательных решений и анализирует факторы, искажающие этот процесс. Книга будет интересна психологам, политологам, маркетологам — всем специалистам, успешность деятельности которых зависит от умения принимать важные решения (подчас в условиях острого дефицита времени), а также широкому кругу читателей, интересующихся последними достижениями психологии.
Description : Разумно мыслить и действовать — это искусство, которым может овладеть каждый из нас. Как не совершать ошибок и принимать верные решения? Главный принцип этой книги основан на образе действия «от противного»: понимая, как поступать не нужно, знаявсе «подводные камни», мы открываем для себя путь к ясному мышлению и разумному поведению в любых ситуациях. В этой книге описаны 52 ловушки мышления, которые мы зачастую не осознаем и из-за которых совершаем ошибки в самых разных случаях: в личных отношениях, на работе, в принятии важных стратегических и политических решениий. Книга издательства 'Манн, Иванов и Фербер'.
Description : From its initial publication this book has been the standard text on the subject. Since then there has been a continuing high level of activity, and work has developed in all major areas. This third edition reflects the latest state of knowledge with fully revised and extended coverage of all topics. Additional topics and new emphases are presented and a richer coverage of practical fields and computer-based facilities, together with a fully updated reference list, are provided.
Description : «Освобожденный Прометей» – блестящая романтическая драма в стихах, созданная Перси Биши Шелли, величайшим английским поэтом XIX века по мотивам греческих мифов. Главный герой драмы титан Прометей, осужденный верховным олимпийским богом Юпитером терпеть мучительную пытку, не покоряется тирану и предрекает ему падение с престола и вечную тьму...
Description : The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
Description : Leadership that makes a difference takes guts and confidence, plus belief in oneself and belief in the key players in the organization. It is built on trust, not fear. Scared people spend a lot more time plotting their survival than working productively, so The Fear- Free Organization has zero tolerance for bullies, vicious gossip, undermining behaviours, hijacking tactics, political jockeying for position or favouritism. Instead, it works on inspiration. Evidence from the new frontiers of neuroscience shows that individuals and organizations are more successful when people are encouraged to take risks, to explore new ideas, and to channel their energies in ways that work for them. The Fear -Free Organization is a ground-breaking new book that reveals how our new understanding of the neurobiology of the self - how the brain constructs the person - can transform for the better the way our businesses and organizations work.
Description : Discover the Right Mix of Choice Reading and the Classics How do you motivate students with little appetite for classic literature to stop faking their way through texts? Choice reading is just part of the answer. In this ground-breaking book, Berit Gordon offers a blended model that combines the benefits of classics with the motivational power of choice reading. Teachers utilize classic texts to gain a platform for modeling critical reading skills, and students thrive on reading what they want to read. No More Fake Reading gives you all the tools you need to put the blended model to work for your students, transforming your classroom into a vibrant reading environment.
Description : In The Click Moment, Frans Johansson, author of The Medici Effect, shows how to stay ahead when you can't predict the future Success is random. But we can capture this randomness and turn it in our favour. According to bestselling author Frans Johansson, planning and careful analysis no longer guarantee success. But dig deep into the actions of successful people and organizations and you find one common theme. A turning point occurs and they take advantage of that 'click moment' to change their fate. Diane von Furstenberg saw a matching skirt and top on TV and the wrap-dress was born. Microsoft Windows was on the brink of being shut down until two people met at a party. Starbucks sold brewing equipment until Howard Schultz experienced his first latte. These people capitalized on their luck and altered the course of their lives. The Click Moment shows how we can follow them by opening ourselves up to chance encounters and harnessing the forces of success that follow.
Description : Learn to make creativity a daily habit! Whether you're just beginning to trust your artistic voice or you've been refining it for years, Marisa Anne is the loving guide and caring mentor you need to help you commit to moving through resistance, stepping outside of your comfort zone and making creativity a regular part of your life.
Description : Many people have questions about how the Holy Spirit works in our lives. In An Essential Guide to the Gift of Healing, Ron Phillips explains the gift of healing and provides clear and comprehensive biblical background and support for the practice.
Description : The Best Resource Available for Getting Your Fiction Published! The 2013 Novel & Short Story Writer's Market is the best resource available for fiction writers to get their short stories, novellas, and novels published. As with past editions, Novel & Short Story Writer's Market offers hundreds of listings for book publishers, literary agents, fiction publications, contests and more. Each listing includes contact information, submission guidelines, and other important tips. Fiction writers will also find and increased focus on editorial to help give context to the listing content. From amazing craft articles (crafting emotion in fiction) to helpful business advice (marketing a small press book), the 2013 Novel & Short Story Writer's Market offers everything a fiction writer looking to get published could want. PLEASE NOTE: Free subscriptions are NOT included with the e-book edition of this title.
Description : Learn how to properly evaluate and use existing research data and how to conduct your own original research. This authoritative text gives provides a comprehensive foundation for appraisal, synthesis, and generation of research evidence for clinical nursing practice. This new edition also features enhanced coverage of the research methods most applicable to evidence-based practice (outcomes research, intervention research, and translational research), along with a significant increase in the coverage of qualitative research methodologies. Comprehensive coverage of nursing research organizes content into five units: Introduction to Nursing Research, Nursing Research Processes, Tools for Evidence-Based Healthcare, Strategies for Analyzing Research and Building an Evidence-Based Practice, and Writing Proposals and Obtaining Funding. Rich and frequent examples from the literature demonstrate the importance and immediacy of research in nursing practice and bring principles to life through the context of actual published studies. Strong coverage of quantitative and other clinically-applicable research methodologies gives you a solid grounding to conduct, appraise, and apply research evidence to the realities of clinical practice in today’s healthcare environment. NEW! Enhanced emphasis on evidence-based practice equips you to generate research evidence and to appraise and synthesize existing research for application to clinical practice. Using the ANCC Magnet Recognition Program criteria as a point of focus, this book prepares you for today’s emphasis on evidence-based practice in the clinical setting. NEW! Expanded emphasis on qualitative research addresses phenomenological research, grounded theory research, ethnographic research, exploratory-descriptive research, and historical research to support the development of nursing. NEW! Updated coverage of digital data collection guides you through use of the internet for research and addresses the unique considerations surrounding digital data collection methods. NEW! Pageburst ebook study guide gives you the opportunity to fully master and apply the text content in a convenient electronic format with integrated interactive review questions.
Description : Master the research methods used as a foundation for evidence-based practice! Burns and Grove’s The Practice of Nursing Research, 8th Edition provides a solid foundation in the appraisal, synthesis, and generation of research evidence for clinical nursing practice. Not only will you learn how to properly evaluate and use existing research evidence, but you’ll also learn how to participate in research and quality improvement projects. Updated to reflect today’s focus on online research and evidence-based practice, this edition includes clear, step-by-step guidelines to research procedures as well as many examples from current and classic literature. From an expert author team led by Jennifer Gray, this book helps you perform scholarly research for evidence-based practice. Emphasis on evidence-based practice helps you learn to generate research evidence and to appraise and synthesize existing research for application to clinical practice. Emphasis on qualitative research includes phenomenological research, grounded theory research, ethnographic research, exploratory-descriptive research, and historical research. Coverage of quantitative, qualitative, and other research methodologies gives you a solid foundation to conduct, appraise, and apply research evidence to the realities of today’s clinical practice. Rich examples from the nursing literature bring research principles to life. Information on collecting digital data guides you through the use of online research. Clear, comprehensive coverage is organized into five units: 1) Introduction to Nursing Research, 2) The Research Process, 3) Putting It All Together for Evidence-Based Health Care, 4) Analyzing Data, Determining Outcomes, and Disseminating Research, and 5) Proposing and Seeking Funding for Research. NEW Mixed Methods Research chapter and emphasis covers this increasingly popular approach to research. NEW! Expanded emphasis on qualitative research provides more balanced coverage of qualitative and quantitative methods, addressing the qualitative research methodologies that are often the starting point of research projects, particularly in magnet hospitals and DNP programs. ENHANCED emphasis on evidence-based practice addresses this key graduate-level QSEN competency. UPDATED emphasis on the most currently used research methodologies focuses on the methods used in both quantitative research and qualitative research, as well as outcomes research and mixed methods research. NEW! Quick-reference summaries are located inside the book's covers, including a table of research methods on the inside front cover and a list of types of research syntheses (with definitions) inside the back cover. NEW student resources on the Evolve companion website include 400 interactive review questions along with a library of 10 Elsevier research articles. NEW! Colorful design highlights key information such as tables and research examples
Description : Власть —это продуманная борьба с обстоятельствами, которые нам неподвластны, это способность превращать невзгоды в преимущества. Для чего нужна власть? Для того чтобы обрести уверенность и утвердиться в собственном достоинстве. И еще хотя бы для того, чтобы сжать реальность в кулак и изменить ее согласно своей воле. Дерзко? Нисколько. Потому что речь идет об успехе.
Description : Автор знаменитого бестселлера «Семь навыков высокоэффективных людей» считает, что во всех областях человеческой жизни следует руководствоваться принципами — естественными законами, которые работают всегда и везде. Применительно к лидерству следование принципам помогает найти ответ на множество внутренне противоречивых вопросов. Как найти золотую середину между «жестким» и «мягким» стилем руководства? Как расширить полномочия сотрудников, не теряя контроль над ними? Как создать гибкую и открытую к преобразованиям культуру организации, не поступаясь чувством защищенности работающих в ней людей? Универсальность подхода Кови делает его ценным руководством для людей и организаций, ставящих перед собой большие цели. Книга предназначена для широкой аудитории.
Description : Scientific English is possibly the most rewarding area of EFL teaching. It differs from English for Academic Purposes (EAP) as it is directed to a much smaller audience: PhD and postdoc students. Courses on Scientific English are held in universities throughout the world, yet there is very little support for teachers in understanding what to teach andhow to teach it. This guide is part of the English for Academic Research series. Part 1 of the book sheds light on the world of academia, the writing of research papers, and the role of journal editors and reviewers. Part 2 gives practical suggestions on how to help your students improve their presentation skills. In Part 3 you will learn how to teach academic skills using nonacademic examples. Parts 1-3 are thus useful for anyone involved in teaching academic English, whether they have used the other books in the series or not. Part 4 suggests two syllabuses for teaching writing and presenting skills, based on the two core books: English for Writing Research Papers English for Presentations at International Conferences This book will help you i) understand the world of your students (i.e. academic research),ii) plan courses, and iii) exploit the What's the Buzz? sections in the books on Writing, Presentations, Correspondence and Interacting on Campus. Adrian Wallwork has written over 30 books covering General English (Cambridge University Press, Scholastic), Business English (Oxford University Press), and Scientific English (Springer). He has trained several thousand PhD students from all over the world to write and present their research. Adrian also runs a scientific editing service: English forAcademics (E4AC).
Description : This accessible, practice-oriented and compact text provides a hands-on introduction to the principles of market research. Using the market research process as a framework, the authors explain how to collect and describe the necessary data and present the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis, and cluster analysis. An explanation is provided of the theoretical choices a market researcher has to make with regard to each technique, as well as how these are translated into actions in IBM SPSS Statistics. This includes a discussion of what the outputs mean and how they should be interpreted from a market research perspective. Each chapter concludes with a case study that illustrates the process based on real-world data. A comprehensive web appendix includes additional analysis techniques, datasets, video files and case studies. Several mobile tags in the text allow readers to quickly browse related web content using a mobile device.