Description : Are you tired of the same old stuff (S.O.S.)? Do you long for something fresh and exciting? Then perhaps this book is for you. It takes a no-nonsense look at what is really happening. It addresses the issues you and I are facing right now.
Description : Wer in Englisch auf mittlerem und gehobenem Sprachniveau mitreden möchte, benötigt dafür den entsprechenden aktuellen Wortschatz. Der Große Lernwortschatz Englisch aktuell bietet rund 15.000 Wörter in 20 Haupt- und ca. 150 Unterkapiteln. Der Gebrauch der Wörter wird mittels häufig auftretender Wortverbindungen und Beispielsätzen verdeutlicht. Dazu gibt es zahlreiche Extras, die das Lernen und Nachschlagen erleichtern, wie z. B. ein zweifaches Register (Englisch und Deutsch), eine Kurzgrammatik, Hinweise zur Aussprache und vieles mehr.
Description : Expert Facebook advertising techniques you won't find anywhere else! Facebook has exploded to a community of more than half a billion people around the world, making it a deliciously fertile playground for marketers on the cutting edge. Whether you want to leverage Facebook Ads to generate "Likes," promote events, sell products, market applications, deploy next-gen PR, ,this unique guide is the ultimate resource on Facebook's wildly successful pay-per-click advertising platform. Featuring clever workarounds, unprecedented tricks, and little-known tips for triumphant Facebook advertising, it’s a must-have on the online marketer’s bookshelf. Facebook advertising expert Marty Weintraub shares undocumented how-to advice on everything from targeting methods, advanced advertising techniques, writing compelling ads, launching a campaign, monitoring and optimizing campaigns, and tons more. Killer Facebook Ads serves up immediately actionable tips & tactics that span the gambit. Learn what Facebook ads are good for, how to set goals, and communicate clear objectives to your boss and stakeholders. Master highly focused demographic targeting on Facebook's social graph. Zero in on relevant customers now. Get extraordinary advice for using each available ad element—headline, body text, images, logos, etc.—for maximum effect How to launch a Facebook advertising campaign and crucial monitoring and optimizing techniques Essential metrics and reporting considerations Captivating case studies drawn from the author's extensive Facebook advertising experience, highlighting lessons from challenges and successes Tasty bonus: a robust targeting appendix jam-packed with amazing targeting combos Packed with hands-on tutorials and expert-level techniques and tactics for executing an effective advertising campaign, this one-of-a-kind book is sure to help you develop, implement, measure, and maintain successful Facebook ad campaigns.
Description : Experts in computers, biotechnology, structural materials, and transportation provide a concise introduction to the promising technologies in these four exciting fields that affect all of society. Each section begins with a brief overview of the field, followed by more detailed papers describing specific technological advances, their current and projected applications, and the obstacles that must be overcome to ensure future progress.
Description : Master practical strategic marketing analysis through real-life case studies and hands-on examples. In Cutting Edge Marketing Analytics, three pioneering experts integrate all three core areas of marketing analytics: statistical analysis, experiments, and managerial intuition. They fully detail a best-practice marketing analytics methodology, augmenting it with case studies that illustrate the quantitative and data analysis tools you'll need to allocate resources, define optimal marketing mixes; perform effective analysis of customers and digital marketing campaigns, and create high-value dashboards and metrics. For each marketing problem, the authors help you: Identify the right data and analytics techniques Conduct the analysis and obtain insights from it Outline what-if scenarios and define optimal solutions Connect your insights to strategic decision-making Each chapter contains technical notes, statistical knowledge, case studies, and real data you can use to perform the analysis yourself. As you proceed, you'll gain an in-depth understanding of: The real value of marketing analytics How to integrate quantitative analysis with managerial sensibility How to apply linear regression, logistic regression, cluster analysis, and Anova models The crucial role of careful experimental design For all marketing professionals specializing in marketing analytics and/or business intelligence; and for students and faculty in all graduate-level business courses covering Marketing Analytics, Marketing Effectiveness, or Marketing Metrics
Description : A quick scan of any newsstand is enough to confirm the widespread preoccupation with technological change. As a myriad of articles and advertisements demonstrate, not only are we preoccupied with technology, but we are bombarded with numerous reminders that the cutting edge is in constant motion. Most often the underlying assumption of Christians is that we have no choice but to find ways to cope with the latest and greatest. Indeed, it is often assumed that the church has no choice but to find ways to cope with its new technological context. This book does not make the same assumptions. Building on the work of Mennonite theologian John Howard Yoder, it argues that the practices of the church make it possible for Christians to conscientiously engage technology. This happens when we recognize that marks of the church such as patience, vulnerability, and servanthood can put technological ideals such as speed, control, and efficiency in their proper place. In the course of grappling with three examples of morally formative technologies--automobiles, genetically modified food, and the Internet--this book goes beyond Yoder's thought by emphasizing that the church also plays a crucial role in our moral formation.
Description : In this book, leading experts discuss innovative components of complexity theory and chaos theory in economics. The underlying perspective is that investigations of economic phenomena should view these phenomena not as deterministic, predictable and mechanistic but rather as process dependent, organic and always evolving. The aim is to highlight the exciting potential of this approach in economics and its ability to overcome the limitations of past research and offer important new insights. The book offers a stimulating mix of theory, examples and policy. By casting light on a variety of topics in the field, it will provide an ideal platform for researchers wishing to deepen their understanding and identify areas for further investigation.
Description : English language teaching textbooks (or coursebooks) play a central role in the life of a classroom. This edited volume contains research-informed chapters focusing on: analysis of textbook content; how textbooks are used in the classroom; and textbook writers' accounts of the materials writing, design, and publishing process.
Description : I enjoyed reading this book, which draws together a selection of case studies in entrepreneurship and innovation from eight new EU member countries that are still in the process of turbulent social and economic change. . . Each case is fascinating reading and in many of the studies the vibrant nature of the entrepreneurial change-driver shines through. . . the book is aimed at academics and researchers of entrepreneurship as well as undergraduate and postgraduate students of international business and entrepreneurship , as well as practitioners carrying out business in the transition economies. I would agree with that, the case studies do bring out the exciting and challenging nature of what has been, and can be achieved. . . there is much sound material here to stimulate both insight, and detailed classroom discussions. I would certainly recommend the book for a library purchase. . . it may well be a very useful purchase for researchers and students of the selected case countries. Lorraine Warren, International Journal of Entrepreneurial Behaviour and Research This volume offers insights into ways entrepreneurs innovate and adapt to political-economic structural changes. Detailed case studies illustrate how the adoption of new technology, creation of hybrid social and economic mission ventures and strategic re-orientation led to success in these transition economies. The stories of how these teams pooled resources, persevered and devised new approaches to innovation by creating something new or internationalizing gives us a sense of the new entrepreneurial approaches needed to succeed in this region. Given there were few role models and road maps, these entrepreneurs had to learn by doing. Their stories are inspirational and provide valuable lessons for entrepreneurial success in the wake of turbulent political-economic restructuring. Candida G. Brush, Babson College, US This original selection of case studies from eight new EU member countries looks at the ability of entrepreneurs to develop innovative and successful firms in an environment of turbulent social and economic change. The Cutting Edge focuses on the innovative potential that these transition country environments provide and how entrepreneurs have been able to convert these possibilities into successful businesses. The contributors highlight specific aspects of the interplay between the institutional setting and the environment. They also elucidate the individual characteristics of the entrepreneur that create an enabling context for innovative behaviour to develop and grow, drawing attention to the opportunities and constraints offered in each environment. This book provides invaluable insights for academics and researchers of entrepreneurship as well as undergraduate and postgraduate students of international business and entrepreneurship. It will also provide a stimulating and important read for people conducting business in Europe.
Description : "This book brings together research on the multi-faceted nature and overarching impact of social technologies on the main opportunities and challenges facing today's post-secondary classrooms, from issues of social capital formation to student support and recruitment"--
Description : Mit etwa 11.000 Einträgen in der deutschen und ca. 17.000 Einträgen in der englischen Spalte umfasst dieses Taschenwörterbuch folgende Bereiche: - Grundlegender technischer Wortschatz - Maschinenbau - Handwerkzeuge - Werkzeugmaschinen - Anlagenbau - Fördertechnik, insbesondere Aufzugstechnik als Anwendungsgebiet - Werkstofftechnik mit Werkstoffprüfung - Elektrotechnik - Elektronik - Steuerungs- und Regelungstechnik - Fachsprachliche Redewendungen - Fachgebietsübergreifende Begriffe
Description : E-Commerce: The Cutting Edge of Business presents the technology and processes behind e-commerce and e-governance. It also underscores the importance of security of transactions in the electronic environment. With such an extensive coverage, the book will be useful to people in trade and commerce and to businesses which are trying to expand using Internet and intranet commerce. Students and teachers of e-commerce will find that the technology and processes that make e-commerce click have been addressed in detail. The book will also be of enormous value to government officials, financial institutions, public sector and the private industry keen to learn about The Cutting Edge of Business
Description : Use these great ideas to help you make your point Create PowerPoint presentations with Flash(r) movies, Excel(r) charts, and more Okay, you've PowerPointed before, right? And you knew there must be more cool things you could do? Here they are! This handy guide gives you pointers on what makes a powerful presentation, tips on using the right formats and templates, and directions for dressing up text, wowing 'em with color, adding action, and much more. Discover how to * Tweak and streamline PowerPoint * Get the most from color * Avoid amateur mistakes * Use shapes, fills, and 3D effects * Add photos, soundtracks, and DVD video * Deliver your presentation with punch
Description : On a warm September night in 2002, former acquaintances Alexis Maybank and Alexandra Wilkis reconnected at a mixer for new students at Harvard Business School. Alexis had just ended a four-year run at eBay during the dotcom boom and bust. Alexandra had just spent three years as an investment banker at Merrill Lynch. Now they were entering the country’s top training ground for future titans of Wall Street and the Fortune 500. Little did either suspect that five years later, they’d become famous not in finance or consulting or corporate management, but at the bleeding-edge intersection of fashion and technology. Gilt Groupe – launched by Alexis, Alexandra, and three colleagues in 2007 – is one of the most fascinating startups of recent years, with a valuation of more than $1 billion. And it all began with one bold idea: to bring sample sales online and change the way millions shop. As Alexis and Alexandra write about the day Gilt.com went live: “We had created a website that could potentially change the rules of retail, for both shoppers and brands. If shopping was traditionally a slow, leisurely activity that might consume an entire day, it would now be competitive, addictive, urgent, thrilling—a rush delivered at the same time each day. Shopping would become not just easier, but so much fun.” But turning that vision into reality wasn’t easy. Designers had long controlled their own sample sales by staging them in anonymous, makeshift locations and strictly limiting invitations. Those lucky enough to hear about a Marc Jacobs or Hermès sample sale would drop everything and run for dramatic, fleeting bargains. Why should elite brands support a new startup trying to replicate the experience online? And even if brands like Valentino, Christian Louboutin, and Zac Posen got on board, would shoppers embrace such a website? Would the kind of people who love high-end fashion really visit a new online sale each day? Was “accessible luxury” a breakthrough idea or an absurd oxymoron? Alexis and Alexandra share their perspective in this dramatic story of Gilt’s birth, rise, and evolution. They show how they juggled the conflicting needs of their suppliers, engineers, marketers, and potential investors. They explain how they blended their individual strengths and weaknesses and managed their rapidly growing team. They cover the growing pains of expanding into new categories like housewares, travel, and menswear. And they take us through the darkest moments of the recession when Gilt might easily have died. As you’ll learn from the true story of Gilt, anything is possible for those with the creativity to recognize a new opportunity and the perseverance to make it real.
Description : A fusion of cultures brings together storytelling and design in this tutorial, in which artists and comic fans alike will learn how to draw American style comic design with a manga influence.
Description : This book addresses sociological theory, highlighting its relevance to policy, curriculum and practice for the pre-service teacher education student.
Description : Drawing upon data from the phonologies, morphologies, numeral systems, constituent orders, case systems, and lexicons of the world’s languages, Quantifying Language Dynamics introduces new, quantitative methodologies for understanding language contact, evolution, and patterns of phylogenetic descent.