Description : Comic novelist and critic, Paul McDonald, provides an accessible, revealing guide to Joseph Heller’s seminal anti-war novel, Catch-22. In order to help readers deepen their understanding of this perplexing comedy, McDonald succinctly contextualises it both in relation to the author’s life, and key developments in modern American literature. The book offers a thorough summary and analysis of the plot of Catch-22, addresses important characters such as Colonel Cathcart, Lieutenant Scheisskopf, Milo Minderbinder, Major Major, and Doc Daneeka, and explains the various ways in which Yossarian’s hilarious predicament has been interpreted. Among other things it considers Yossarian’s status as a mythic hero, an individualist hero, and a postmodern hero, assessing his relevance to contemporary America, and his re-emergence in the sequel to Catch-22, Closing Time, published in 1994. It also offers a descriptive bibliography of important secondary sources, and links to useful online texts.
Description : Presents the contemporary classic depicting the struggles of a U.S. airman attempting to survive the lunacy and depravity of a World War II base
Description : Updated in its 6th edition, The Environmental Policy Paradox provides an introduction to the policy-making process in the United States with regard to air, water, land use, agriculture, energy, and waste disposal, while introducing readers to both global and international environmental issues and institutions. The text explains why some environmental ideas shape policy while others do not, and illustrates that even when the best short- and long-term solutions to environmental problems are identified, the task of implementing these solutions is often left undone or is completed too late. Readers are presented with a comprehensive history of the environmental movement paired with the most up-to-date account of environmental policy available today.
Description : The book that sparked a marketing revolution. "This is a subversive book. It says that the marketer is not--and ought not to be--at the center of successful marketing. The customer should be. Are you ready for that?" --From the Foreword by Malcolm Gladwell, author of The Tipping Point. Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that the information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to- customer dialogue the ideavirus, and cheerfully eggs marketers on to create an environment where their ideas can replicate and spread. In lively detail, Godin looks at the ways companies such as PayPal, Hotmail, GeoCities, even Volkswagen have successfully launched ideaviruses. He offers a "recipe" for creating your own ideavirus, identifies the key factors in the successful spread of an ideavirus (powerful sneezers, hives, a clear vector, a smooth, friction-free transmission), and shows how any business, large or small, can use ideavirus marketing to succeed in a world that just doesn't want to hear it anymore from the traditional marketers.
Description : Dreamweaver is a sophisticated and powerful tool for professional website design and production. It is used for designing home pages to full-scale commercial websites and is considered in the industry as the best, most popular web authoring tool for professional web developers and designers. Brilliant Dreamweaver CS3 covers everything from planning and preparing a website to installing a web server. It's all here in an easy to understand format that readers have come to trust.
Description : The Dictionary of Strategy: Strategic Management A-Z is a lively, contemporary sourcebook that will help illuminate major debates, issues, and scholarship in strategic management. The dictionary is a teaching tool that introduces the reader to the major terms in the field, giving them a general framework of strategic management. The book presents a unique, existential view of strategy that emphasizes strategic debate of the big issues, strategic thinking at all levels of an organization, and the idea that that one can start at many different points and gain information about the environment and constraints necessary to form an appropriate strategy.
Description : Explains the fundamentals of using the Internet for investing in stocks, bonds, and mutual funds, and discusses online brokers, search engines, and information sources