Description : Presents the contemporary classic depicting the struggles of a U.S. airman attempting to survive the lunacy and depravity of a World War II base
Description : Updated in its 6th edition, The Environmental Policy Paradox provides an introduction to the policy-making process in the United States with regard to air, water, land use, agriculture, energy, and waste disposal, while introducing readers to both global and international environmental issues and institutions. The text explains why some environmental ideas shape policy while others do not, and illustrates that even when the best short- and long-term solutions to environmental problems are identified, the task of implementing these solutions is often left undone or is completed too late. Readers are presented with a comprehensive history of the environmental movement paired with the most up-to-date account of environmental policy available today.
Description : The book that sparked a marketing revolution. "This is a subversive book. It says that the marketer is not--and ought not to be--at the center of successful marketing. The customer should be. Are you ready for that?" --From the Foreword by Malcolm Gladwell, author of The Tipping Point. Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that the information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to- customer dialogue the ideavirus, and cheerfully eggs marketers on to create an environment where their ideas can replicate and spread. In lively detail, Godin looks at the ways companies such as PayPal, Hotmail, GeoCities, even Volkswagen have successfully launched ideaviruses. He offers a "recipe" for creating your own ideavirus, identifies the key factors in the successful spread of an ideavirus (powerful sneezers, hives, a clear vector, a smooth, friction-free transmission), and shows how any business, large or small, can use ideavirus marketing to succeed in a world that just doesn't want to hear it anymore from the traditional marketers.
Description : Need answers quickly? Adobe Dreamweaver CS6 on Demand provides those answers in a visual step-by step format. We will show you exactly what to do through lots of full color illustrations and easy-to-follow instructions. Inside the Book • Use the latest web technologies to create sites and mobile apps • Create sites with HTML5/CSS3 and mobile apps for iOS and Android • Use web page templates to quickly create pages or mobile apps • Use the simplified site setup to create and work with sites • Use Live view to design your web pages under real-world conditions • Create and maintain Cascading Style Sheets (CSS) • Use coding tools to develop consistent and reusable code • Insert Adobe Photoshop files to create image Smart Objects • Preview sites or apps using Multiscreen Preview and Adobe BrowserLab • Use Subversion to manage site versions • Manage local, remote, and testing sites • Transfer, synchronize, and WC3 validate sites Bonus Online Content Register your book at queondemand.com to gain access to: • Workshops and related files • Keyboard shortcuts Visit the author site: perspection.com
Description : Dreamweaver is a sophisticated and powerful tool for professional website design and production. It is used for designing home pages to full-scale commercial websites and is considered in the industry as the best, most popular web authoring tool for professional web developers and designers. Brilliant Dreamweaver CS3 covers everything from planning and preparing a website to installing a web server. It's all here in an easy to understand format that readers have come to trust.
Description : The Dictionary of Strategy: Strategic Management A-Z is a lively, contemporary sourcebook that will help illuminate major debates, issues, and scholarship in strategic management. The dictionary is a teaching tool that introduces the reader to the major terms in the field, giving them a general framework of strategic management. The book presents a unique, existential view of strategy that emphasizes strategic debate of the big issues, strategic thinking at all levels of an organization, and the idea that that one can start at many different points and gain information about the environment and constraints necessary to form an appropriate strategy.
Description : Explains the fundamentals of using the Internet for investing in stocks, bonds, and mutual funds, and discusses online brokers, search engines, and information sources