Description : Every day we make choices. Coke or Pepsi? Save or spend? Stay or go? Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Her award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use this book as your companion and guide for the many challenges ahead. 'No one asks better questions, or comes up with more intriguing answers' Malcolm Gladwell, author of THE TIPPING POINT
Description : The Curve by Nicholas Lovell is a breakthrough business idea: Chris Anderson's The Long Tail meets Seth Godin's Purple Cow The Curve is a new way of doing business and of seeing the world. For most of the last century, companies strived to sell more and more products at uniform prices. But the future of business is about variation: tailoring products for customers of all stripes, and letting your biggest fans spend as much as they like on things they value. The Curve shows us not to be afraid of giving some things away for free. The internet helps you forge direct relationships with a vast global audience, and take them on a journey from freeloaders into superfans. Value lies in how you make people feel, by building communities, bespoke products and experiences. Small numbers of high spenders are enough to fuel a profitable business. In games, free is becoming the norm, but some people now spend hundreds or thousands of dollars playing a single game. You can already see the Curve transforming areas like music, books and film, and it will rapidly spread to the physical world as 3D printing becomes reality. With stories drawn from artists, toymakers, sports, food, manufacturing and more, The Curve is nothing short of a business thinking revolution. 'An astute and perceptive guide to the new rules for making money in a radically disrupted internet economy. This book deserves to be a hit' -David Rowan, editor, WIRED Nicholas Lovell is an author and consultant who helps companies embrace the transformative power of the internet. His blog, GAMESbrief, is read by those seeking to learn how digital is transforming gaming - and how to apply that knowledge to other industries. His clients have included Firefly, nDreams and Square Enix (creators of Tomb Raider), as well as Channel 4 and IPC Media. His articles have appeared in TechCrunch, Wired, and the Wall Street Journal. He lives in London. @nicholaslovell www.nicholaslovell.com
Description : Pervasive Information Architecture explains the ‘why’ and ‘how’ of pervasive information architecture (IA) through detailed examples and real-world stories. It offers insights about trade-offs that can be made and techniques for even the most unique design challenges. The book will help readers master agile information structures while meeting their unique needs on such devices as smart phones, GPS systems, and tablets. The book provides examples showing how to: model and shape information to adapt itself to users’ needs, goals, and seeking strategies; reduce disorientation and increase legibility and way-finding in digital and physical spaces; and alleviate the frustration associated with choosing from an ever-growing set of information, services, and goods. It also describes relevant connections between pieces of information, services and goods to help users achieve their goals. This book will be of value to practitioners, researchers, academics, andstudents in user experience design, usability, information architecture, interaction design, HCI, web interaction/interface designer, mobile application design/development, and information design. Architects and industrial designers moving into the digital realm will also find this book helpful. Master agile information structures while meeting the unique user needs on such devices as smart phones, GPS systems, and tablets Find out the ‘why’ and ‘how’ of pervasive information architecture (IA) through detailed examples and real-world stories Learn about trade-offs that can be made and techniques for even the most unique design challenges
Description : India is going through the start-up revolution today and everyone wants a share of it. Everyone wants to get into it; be it a school dropout, a college graduate, a manager who is vexed with his nine-to-five job, a senior director who now wants to cross over the stream to test waters… Entrepreneurship is such an exciting world that everybody wants to just dive in and enjoy the swim. But is it really easy to be an entrepreneur and become successful? Do you have it in you to maneuver the turbulence? The book talks about all the aspects of why you should become an entrepreneur as well as why-not. While it might be rosy from the outside, unless you are prepared for a roller coaster ride, it might put you off badly. But don’t worry; all great things are simple, including this one. Passion and Purpose are the two most important aspects that keep the entrepreneur live and kicking. You could gain an in-depth understanding of how to start your entrepreneurial journey in this book. Success is guaranteed when you focus on creating a difference to this world, the society and most importantly, your true self. The journey is all yours! This book is a one of its kind as it offers true interaction with the reader by offering both bookish as well as real-time experiences from successful entrepreneurs and business leaders.
Description : Using coaching techniques in place of traditional change management theory, this practical guide for leaders at all levels provides 12 strategies for overcoming resistance to change.
Description : An expert in home improvement offers a practical illustrated guide to the selection of the right tool for any job, explaining the basics of both rough carpentry and fine finishing work and offering helpful tips on technique. 100,000 first printing. $50,000 ad/promo.
Description : A unique guide for wine lovers and cooks who consider wine an essential part of a meal describes in detail the flavor profiles of thirteen popular varietals and offers one hundred recipes, from appetizers to desserts. Original.
Description : A bold reinterpretation of some of the most decisive battles of World War II, showing that the outcomes had less to do with popular new technology than old–fashioned, on–the–ground warfare. The military myths of World War II were based on the assumption that the new technology of the airplane and the tank would cause rapid and massive breakthroughs on the battlefield, or demoralization of the enemy by intensive bombing resulting in destruction, or surrender in a matter of weeks. The two apostles for these new theories were the Englishman J.C.F. Fuller for armoured warfare, and the Italian Emilio Drouhet for airpower. Hitler, Rommel, von Manstein, Montgomery and Patton were all seduced by the breakthrough myth or blitzkrieg as the decisive way to victory. Mosier shows how the Polish campaign in fall 1939 and the fall of France in spring 1940 were not the blitzkrieg victories as proclaimed. He also reinterprets Rommel's North African campaigns, D–Day and the Normandy campaign, Patton's attempted breakthrough into the Saar and Germany, Montgomery's flawed breakthrough at Arnhem, and Hitler's last desperate breakthrough effort to Antwerp in the Battle of the Bulge in December 1944. All of these actions saw the clash of the breakthrough theories with the realities of conventional military tactics, and Mosier's novel analysis of these campaigns, the failure of airpower, and the military leaders on both sides, is a challenging reassessment of the military history of World War II. The book includes maps and photos.